00:00

Welcome to Make More Money without Selling Your Soul with me Polly Lavarello, evergreen marketing expert. This podcast is for you if you are an online entrepreneur who is looking to simplify their business to scale.  On this podcast you can expect to hear regular talk about wealth, about selling and about wellbeing. Because I believe these three core fundamental things are pivotal to your growth moving forward.

00:44

Hello, and welcome to make more money without selling your soul with myself Polly Lavarello, evergreen marketing expert and cushy business pioneer.

And this week, we are talking to Sam who is an award winning newspaper editor turned personal stylist, who helps women in business make money using the power of their clothes. Being from a working class background and becoming an editor in the elitist, male dominated media industry, Sam realized how little support there was for what to wear to work. As she began using her wardrobe as a personal branding tool, other women in business started asking her for help. She is the host of the hell yes style podcast, and her book is published in March 2025 I cannot wait for you to get your ears around this episode. If you have ever questioned how your clothes influence your confidence in your decision making and just how you show up to work, this episode is a must listen. Okay, I’m so excited to have Sam. I’m going to call you Sam on the show. Sam, I discovered so to give you some context, listener, I usually invite people on the show who I’ve either worked with or who have worked with me and who I deeply know. But in the case of Sam, I couldn’t resist reaching out to her and inviting her on the podcast, and you’re about to learn why, but she was speaking to a theme that I just found so exciting and new and fresh and needed that I just needed Sam to share more of her magic on my podcast. But Sam, without further ado, welcome, welcome. Welcome to the show.

02:16

Thank you so much. I genuinely, I know everyone always says, I’m so excited to be here, but I’m actually, I love this podcast so super fangirl moment, I’m really happy to be here.

02:28

Oh, okay, now I’m blushing. So Sam, tell us a bit more about yourself and your journey into what you do now, because when I had a look at your kind of history in the editorial space to what you’re doing now. You know what got you into being self employed and forging your own path in this world,

02:49

a corporate lifestyle, dragging me down, burning me out gas. It was that I was a woman in leadership in a very elitist, male dominated industry, and I would walk into rooms, obviously, my name is Sam, so people would just assume that the editor was called Sam, and there would be this awkward conversation of like, oh, actually, I am in charge. I’m not here to take notes. And I would often find that they wouldn’t even like, look me in the eye. And so I started to use my wardrobe as a tool, I guess, really, for my own confidence. Because when I first became an editor, I was like, well, there’s a certain way that editors look, and they wear this, you know, black suit, and I’ve got some photos of me kind of stood my arms crossed, like, yeah, you know, I’m an editor, but I’m doing it exactly like the men I’ve seen do it. And that’s not how I wanted. That’s not how I do the job, and there was already so much perception that a woman shouldn’t get that job anyway, like when I got promoted the first time someone in a completely different department, it was a woman never spoken to her before, came up to me and said, Everyone thinks you’re a bitch because you got that job, but I actually Think you’re quite nice. And it was really interesting that the men I’d seen do that job before were very aggressive, in some senses, very stressed, and it was always kind of washed away with, oh, but he’s so stressed, but such a stressful job. But a woman doing that job instantly like that was a problem. So I started to use my wardrobe in this way. And on top of that, I had a lot of issues with my own body image. You know, growing up, I was told from an extremely young age that I was quote, unquote overweight, and that wasn’t acceptable, and I needed to try and be something different than I was. And when I was using my wardrobe as part of my brand, other women in business started to ask me to help them, too. And at this point, I had no personal styling qualifications whatsoever. I just enjoyed doing it, and I realized this is a problem, like we aren’t talking about what to wear, even though fashion is a multi trillion dollar industry that essentially profits off women’s insecurity and that, oh my gosh,

04:57

I’m so fascinated by this, and I also feel like i. Kind of cut back to what you just shared about the woman reflect. I mean, misogyny is one thing, but when women uphold misogynistic views and belittle women succeeding, that just makes that just made my stomach turn. That’s just horrible, so amazing. So you had this kind of background of not being particularly happy in your body, and now you’d created this way of showing up that made you feel more empowered, and other people were taking notice and wanting to learn from you. So what did that journey look like? Because it were you in the corporate space and started doing this before you went fully in on your business? What did that in between period look like? Yeah,

05:36

so it was the pandemic, and as a newspaper editor. I was essentially working 24/7 like, literally at my kitchen table from dawn till during the very next day, because it was just so full on, and a lot of our staff had got furloughed. So I was working loads, and I started to get really bad headaches, and I have a poncho on for drama. So I was like, obviously, I’m going to die. That’s what I thought. And I went to the doctor, and the doctor said, your psoriasis, because I had psoriasis, autoimmune issue that is massively triggered by stress, which I just thought, Oh, I’m just stressed because my job, like this is fine. It was in my eyes, and it caused an infection and actually damaged my eyesight. So she said to me, if you don’t stop this now, you’re only young, you’re gonna have serious issues. And it’s interesting because a few weeks earlier, I’d actually written a story about her, because she’d saved someone’s life, because he’d gone in and as something to do with his eyes, and she’d saved his life. But I actually genuinely feel like she almost not just saved mine, but gave me that light bulb moment of I knew I wanted to do this as a business. I’ve been telling myself that it was a silly idea, that it’s just a hobby. That was what other people were telling me, too, and this was a time to really go after it.

06:55

Oh my gosh. I love this story, because there’s nothing more inspiring than getting into self employment, not just to kind of support your health and well being, but because it genuinely lights you up, and it’s a passion and backing that and believing in that, I mean, that’s really courageous. You know, there’s a lot of people who will search for a lot of logical reasons to kind of fully back themselves and take that brave leap into self employment. But yeah, so I just want to commend you on that, because I just don’t think there’s so many people who kind of do that, and I, yeah, really, really deserve celebrating. So when was it that you did that? That was

07:33

in 2020, end of 2022, I went full time in my business. Amazing. Yeah, so we’re coming up to two years full time doing this, and it’s interesting, because it is the kind of thing that people just assume it’s a hobby, right? We have so many perceptions or misunderstandings about stylists, right? Oh, they’re just rich ladies who lunch. They’re judgmental. They’re not going to get me on my body issues. The whole reason I do is because I actually get it, and it’s really, I actually love the fact that a few of my clients have said to me before, no offense, but you don’t look like a personal stylist. And what they mean is, you don’t you’re not that perception that I had of a personal stylist, and that’s why I do it. And what

08:17

was the response when you went for, you know, like, were there any kind of surprises when you became fully self employed? Like, what were the kind of good surprises and what were the bad ones? I think it’s really important to try and find people who actually get it, because a lot of people do not get it in your life or in the place that you work. They might think it’s ridiculous. At first, when I said that I wanted to start my own business, I knew deep down I really wanted to do this. I knew for a long time I wanted to do this. But not only did I almost gaslight myself into thinking that it wasn’t real, other people around me played into that idea as well. They were like, oh, but you know media, so why don’t you do media stuff? Because that seems like the more sensible option, because you’ve spent so much time and all your education in media, and I hated it. I tried it for a bit, and I hated it. And I had a coach say to me, How much money are you making from doing this media stuff on the side? And I said, well, obviously not enough, because I can’t leave and I’m unhappy. And so she said, so why don’t you just go all in on the thing that you actually want to do? Then I love that, and I

09:26

can relate to that, because I used to have a Facebook ads agency, which I could do. It was like a zone of excellence, not maybe zone of genius, but it’s such, such a different thing to kind of go all in and what you really, really enjoy, and where you really, really want to be, and you’re one human being, right? Trying to be all the things all at once is really, really challenging, and I really hear you as well in terms of how people will project whenever we do anything stretchy in our lives, whether it’s leaving a partner or whether it’s going all in on our self employed business, any advice you get from anyone, you have to kind of immediately compart. Mentalise Like you’re essentially getting their view of what they believe is possible for them, and to not allow it to impact you. But it’s easier said than done, right?

10:09

So true and much easier said than done. I have a friend who is amazing at this certain thing, and I’ve said to her before, this would be an amazing business, but she says, Oh, but I need the safety of my full time job. And whilst, you know, people have to be ready to hear certain things, but there is no such thing as safety in your full time job, because you could go into work tomorrow and they could say, we’ve had a bad quarter, and we have to make you redundant. That the safety is within ourselves, and especially as women, we’re taught not to trust ourselves in so many different ways, including with our wardrobes. But then it means that we aren’t backing ourselves, and we’re placing our financial futures essentially in the hands of these companies, which ultimately don’t care about us at all. You just,

10:54

oh my gosh, yeah, your finances on a finance sheet. Right at the end of the year, they’re going to go through it and say, Oh, actually, we need to make some cuts. Let’s just ditch this department. And, mean, yeah, you’ve been really loyal to them, because you have this good girl conditioning that if you just work really, really hard and you just really good at the job, you don’t rock the boat, then one day you’ll be rewarded for it. Yeah,

11:17

no, I hear you. And I mean, it’s so true, there’s nothing more agile than a self employed service based business, like if you’re a product, that can be challenging because it’s either selling or not, but as a service based business, as long as we know what problem we’re solving, what valuable problem we’re solving, there’s always a way to shape up our offering, to meet someone’s need, right? So I hear you on that, and I’m glad we’re having this conversation, because I want more people to hear this, more people to back themselves. So let’s talk more about, you know, how it’s all going now. How is your business going like? What? What does it look like a day in the life of personal stylist? I’m really intrigued. Like, tell me more. What does your day look like? What does your week look like? You know? How are you filling up your hours? I feel like it must be so, so much fun. Tell me more. Tell me more.

12:02

It is fun, yeah? But also, it’s a business, right? It’s yeah, not just running around the shops. I think everyone thinks, Oh, so you just shop all day. That’s what you do. No, I actually run a business. So the thing with personal styling is you have to treat it as a business, 90% almost business, 10% of the time is the styling stuff. And the other misconception is, I think people think that you just open your laptop and you’re like, ta, da, here’s all the things that I need to find for this particular client. Actually, it’s the hours of research behind it that has to happen. But I’ve actually got better recently at boundaries of my week as a business owner. So like, Mondays, for example, is on my business, and then Tuesdays, Wednesdays, Thursdays, I’ll be working with clients Friday, might have a session with someone in the morning, and then the afternoon. Or Friday, I like to go to the gym and just like lifts and weights and feel like just so strong and just punch patriarchy in the face. Basically, that’s what I like to do with my time, my spare time. But, yeah, it’s mostly the thing is running a business, right? It’s the biggest personal development course that really you could ever go on, because it will really show all of the ways that you self sabotage yourself, or the things that you need to strengthen, all of that stuff is going to be coming up for you when you grow business.

13:35

Yeah, and I think one of the biggest challenges people don’t talk about when it comes to having an online business is is that sense of like, when do you switch off? Like people are permanently online, people are permanently sharing stuff on social platforms, and so particularly earlier on in business, it can be very easy to have incredibly blurred boundaries. So I love to hear about you going to the gym on a Friday. And like I one of the things I love about the gym is I feel like, no matter what’s going on in my business, like I’m doing something else that’s also measurable and to do with my growth and another thing that makes me feel like a badass. So, and it’s a reminder that while a business is one tiny reflection of who you are, that ultimately, there’s so many other ways to kind of remind yourself of, like, how strong you are. So I love that, right? Let’s get more into the work that you do in terms of, like, I mean, I hear you, and I’m thinking about the person who’s listening going, but why does it matter how I how I dress what, what impact is that going to have on me? And I know you are so good at sharing why it matters. So can you share a bit more about why it’s so meaningful to you to do this work? Because, like, you say, it’s not all fun and games and faffing around the shops like there’s a lot of kind of, you know, work we gotta do behind the scenes to keep this all afloat and running. So why is it so meaningful to you? And why does it matter, you know, why does it matter to you? Why does it matter to the world? There we go.

14:53

There’s a good question. Cool, yes, what a good question. It matters, in brief, because I. I ultimately want more women who want good things to make good money so they can make the world a better place. Because right now, things are quite out of kilter, like we are very dysregulated. There are terrible things happening in the world, and I know so many incredible women who have really great ideas and good intentions, and if only they had the agency to make those things happen, the world would look a lot different than how it currently looks. And another reason, in the context of all of this is that, historically, we are the first generation who’s able to do these things. You know, my grandmother could not have her own business. She could not have her own bank account. She was really the most intelligent person I’ve ever met, honestly, and because the war happened and she had to get married, she was 18, she ended up having seven children, and she didn’t have the opportunities that we have today. And we are the first generation traversing all of this stuff in a very new digital landscape. So of course, we need somewhere that we can talk about all of these things and that in the context of clothes, because our clothes and one for research. Journalist background, I love to hit people with the research when they’re like, clothes don’t matter. Clothes are a psychological anchor. So there’s something called enclosed cognition, which essentially means that how you dress impacts how you perform. So if you feel really good in what you’re wearing, you are going to behave in different ways in your business. If you’ve really good today, you are going to show up on Instagram stories and talk about your thing. If you feel like a potato today, you’re not going to do that. And then today blends into so true. So

16:39

true next. I just hope my dad’s not listening to this, because when I was a kid, he would always say, No, you cannot do your homework in your pajamas because you will not have the same approach to it. And I was like, Yes, I can, dad, but no, I hear you. I mean, I’m wearing a lovely bright pink dress today, and I’m definitely feeling more vibrant, more vivacious, more kind of like, yes, CEO energy because of it. So yes, but anyway, so I interrupted you. Please carry on.

17:02

I love that your dad is like the founding member of, like, fashion psychology. Yes, love that. But it’s true. You give yourself these psychological anchors, and there is research that shows that basically it only works if you wear the thing. So I have clients who will buy something for this one day version of themselves, who they hope to be, and they aren’t taking the actions of being that person, because ultimately, they’re not wearing the dress. If you wear the dress, it symbolizes something to you. It changes your behavior. And this is a really good tool that you can use in your business. Because ultimately, I always say, I’m not helping people really with their clothes. I’m helping them with their business and your wardrobe is the physical manifestation of, ultimately, how you feel about yourself, the context of the culture that you grew up in, your beliefs, your hopes, your dreams, your fears, all of that in a box in your house, usually where you sleep. So your subconscious is, you know, wearing away, whilst in the background you have this huge looming box of things that make you feel like a terrible person, and women have been taught to normalize hating themselves through their wardrobes. It’s normal for us to never have anything to wear. It’s normal for us to feel frustrated or stressed about our clothes that takes up cognitive space, which gives us less cognitive space to work on the things that actually really matter. Oh

18:27

my gosh, you’re so right. As I’m listening to you, I’m thinking about how, when I Well, my mum is still like this. Now I wasn’t saying when I grew up, but she’s still like this. Now if I go mom, because my mom’s got my parents, I will say, have got great tasting clothes, like she’s an artist. He’s, he was an actor, very creative, too trendy for their own good, like better dress than me most days. And when I see her, I’ll regularly compliment her on what she’s wearing, because she usually wears these beautiful, bright block colors and just looks fabulous. And I’ll tell her that, and she’ll nearly always go, oh, well, you know, Bowdoin were having a sale, or blahdy blah we’re having a sale, and I’ve been really good all week. And I hadn’t, you know, had any wine in the week, so I had a bit of and she’ll always, you know, kind of have a kind of excuse, or, like, oh, this old thing. I bought this three years ago. Actually, it came from your aunt who then came, there’s always a story. There’s never a straight up. Thank you. And funnily enough, I actually triggered her slightly the other day, because she said to me, you look really great on your wedding day. You look lovely in that dress. And I went, thank you, yeah, I felt great. And she was like, Sorry, what did you say? And I don’t blame her because, you know, not having a sister therapy session, but I don’t blame her because, like, you say, it’s that whole generational thing that there’s almost a sense of kind of embarrassment or shame, or like, How dare I really care about how I look and invest in myself? I mean, imagine that’s just with clothes, let alone the kind of bigger, you know, like business investments and things later on. So there’s this whole sense of like we have to kind of shy away from even when we invest in things to make ourselves look better. And I’ve had to be very mindful. So like you say having a business is such a self development tool, and, well, I used to be like that with my mom. You know, in terms of being apologetic about spending money on clothes, in the last year or two, I’ve gotten a lot better at receiving compliments, receiving and also receiving the bad stuff, right? Because I think this is the kind of next subject I wanted to bring us on to. Is that when we are bolder, when we start wearing brighter colors, or, you know, wearing that bright red lippy or kind of, maybe wearing sparkles, or whatever, that thing that makes us feel a bit extra and good. I’m not saying everyone does that. I’m sure some people wear loads of camel colored obviously, I can’t remember the word beige. Maybe, maybe that’s what turns some people on. I’m more bright color camp. But when we do that, it’s that whole tall poppy thing, right? We suddenly stand out, and there’s that fear of being cut down. So to anyone who’s listening to you right now, I’m thinking, I love that idea in principle, of dressing bolder, but I’m scared because I don’t feel bold enough to take the kind of response that may receive. What would you say to them?

21:06

I would say, Are you currently achieving what you want to achieve? If you write down everything that you have at the moment and then you draw a circle around that and everything that you want outside the circle, that’s your current zone of comfort, right? And the other thing is that it has a ripple effect. So it sounds like it’s silly to wear something that makes you feel really good. What good is that going to do for the world? Well, I have a client who messaged me last week and said that she’d been out for half an hour, and three people stopped her to say how much I loved her outfit. And the thing is, that creates a ripple effect, because if you are willing to be a bit bolder, that inspires someone else to do the same, maybe not in the same way, maybe not, oh, I’m gonna also wear something bold, but maybe in the way they advocate for themselves at work, or maybe they ask for something that previously they haven’t asked for for your being an inspiration to them. You’re creating a ripple effect with what you wear. And the other thing is that we can’t opt out. I know I would love to, right? I would love for what I do to not be a thing. But unfortunately, we all wear clothes, and there’s that brilliant Miranda Priestly monolog she does in the dev Wears Prada about Cerulean Blue. That’s true. Everything filters down through fashion to the point where we’re wearing it, and then we say that we’re too pious to care. Well, the fast fashion industry is huge. We have enough clothing on the planet for the next six generations, and most garment workers are women, and they aren’t paid with a living wage, and yet, the people at the top of fashion, for example, the chairman of h&m, he’s a two time billionaire. So we call ourselves feminist, and then we don’t care about who made our clothes. That just doesn’t make any sense to me. Think having agency over what you wear gives you a bit more self power. You feel better because you know that your choices are ultimately coming from a good place.

23:07

I love that. I love that. And, yeah, I think it definitely comes into that theme as well of kind of allowing ourselves to receive good things, like I know when I’m wearing something that feels soft, or, you know, or bold, or whatever it is, that psychological anchor piece really, really, really resonates with me. And I definitely recognize from my own experience. When I first started coming into the online business space, I was kind of, I don’t know, I guess it was a slight kind of after effect of covid that I kind of and because my partner as well, he wears a lot of neutral colors, so I just found myself inadvertently, kind of, I don’t know, almost matching him and my kind of color palette, wearing lots of neutrals. And I was doing a lot of sea swimming, so I kind of went with the whole hippie kind of undone look. And it was only around the time that I had more clarity around my brand and what I was here to do. And you know that I I’m very playful and very silly, but nothing in my brand was really showing that there was none of that goofy side or kind of slightly eccentric side coming out. And I recognized the way to demonstrate that better was through how I show up, what I wear and like you say, recognize that that is equally a permission slip for others to do the same thing. Oh my gosh, I I’m so loving this conversation with you, because, like you say, there’s so many men benefiting from this industry, and yet so many women shying away from something that can actually enormously elevate them. And I think the thing that I’m really taking away from this conversation is, like you say, the psychological anchor and what that then makes possible the ripple effect of how you dress in the morning and what that makes possible for your day, particularly when we think about visibility being such a fundamental piece to growing as a personal brand, and what helps us feel confident being more visible like I don’t know about you, but I know I’ve certainly been in situations in the past where I’ve been standing on a stage. Or something like that, and then the day before, typical last minute running to the shops trying to find something to wear, because suddenly I don’t like anything I have getting there. And you know, if you don’t, I remember walking onto a stage when this Kermit the frogs, kind of bright colored blazer really didn’t suit me. I was pregnant. I had this awful maternity top on underneath it, and some stretchy maternity jeans and these awful shoes, and I still don’t even like sharing the photograph, and what actually was a really special moment in my kind of career in life, because I hate what I’m wearing. So I think if anyone’s listening, because I get it, because I was a cynic once myself, and so I’m kind of wanting the cynic who might be listening to this episode to kind of hear this that maybe sometimes when we hear something from the positive angle, it’s hard for it to land, but when we think about it through the opposite lens of can you remember all the times that you were shy to attend a party because you didn’t like what you were wearing, or you held back from an opportunity because you were concerned that you just didn’t look the Part, or someone else looked more snappy and put together, and that automatically made you question yourself. There’s no denying it’s a really, really powerful tool. And you know what? I’m really fed up with every time I go to a wedding or a party or anything where men are attending and they’re all just wearing a suit? Yeah,

26:18

there’s a start. There are studies. There was one this done this year with news readers, where the men and the women wore the same outfit for a week, and no one noticed when the men wore the same outfit, but when the women did it, they complained. So bad. Men have been using this tool for decades in business. What I’m saying is, why don’t we also start strategically using this tool that men have been using that we’re almost gaslit into thinking is silly and frivolous and selfish to think about. But a man will go and spend loads of money on a nice new bespoke suit because, of course, right? He’s a boss. He’s running his own business. He’s super successful. A woman says, Oh, I’m gonna go and refresh my style with a personal stylist. And people are like, God, what a vain, selfish thing to do is hypocrisy, and the privilege extends to the fact that men are able to wear the same thing on repeat, like Steve Jobs. Is a name that people often throw at me. Well, Steve Jobs wore the same outfit all the time. Well, if you look back at pictures of Steve Jobs from the 1970s 80s, wearing the same type of thing as everyone else, he realized the cognitive load of what we wear, and he decided to create the Steve Jobs uniform with the designer, Issey Miyake. He went to Japan. He developed it with him. Now the Steve Jobs turtleneck retails for like $500 or something, but he understood. So it’s not that Steve Jobs didn’t care about what he wore. That’s what people often say, should it matter? Because Steve Jobs didn’t care. First of all, he was a very rich white man, okay, yes,

27:48

an extra level of genius, I’d say right there. Like, I mean, everything he achieved, like, I think a lot of us could get away with pretty much dressing like a caveman with his level of kind of genius when it came to the area he worked in, what works for him as that genius billionaire founder of the biggest tech company ever doesn’t work for you going for an interview at wherever you’re going, you know on a Tuesday afternoon in Stoke, or whatever it is that you’re doing, that the privilege in this conversation is often missed out, and then we gaslight women into thinking it doesn’t matter when we’re absolutely judging women on what they wear.

28:23

Yeah, no, I totally hear that. And I think ultimately, you know, the main thing we should ask ourselves in that situation is not to compare ourselves to anyone else, but to simply reflect on all those times where your confidence has been impacted by what you’re wearing. And that in itself, speaks volumes as to why the work you do is so important. And I would also say, as someone who didn’t previously invest in myself at all prior to 2020 it is such a flex to invest in yourself and opens up so much more that permission slip just expands into so many other areas. But yeah, going all in and doing it for yourself, you are the vessel, right? You’re the vessel of your life. Why wouldn’t you want to be a beautifully adorned vessel?

29:05

Yeah, the martyrdom of it. I can’t have that you’re looking after everyone else. And then there is that quote, you know, is a bit of a cliche, you can’t help pull from an empty cup. But also, yeah, that is very true. I don’t understand if we want to be in businesses and creating legacies, and, you know, having real impact. Why wouldn’t we be investing in the things that are going to help us do that?

29:28

Yeah, no, I love this, Sam, and I’m thinking about the person who’s listening to this right now, potentially on a Friday morning when it drops, and thinking, yes, yes, I’m so motivated. And they’re looking at their wardrobe, and they’re looking at what they have right now, and they’re wanting to do something right now now, before I ask about how they can learn more about you and work with you, considering that you know people will already have certain things available to them, what would you like if they if they kind of could carve a few minutes for themselves this morning? What would you encourage them to lean into to help them have that extra layer of confidence today? Yeah. Yes,

30:00

remember that what you wear is telling you how your day is going to go. The energy that you put on for yourself, and we often dress for outside. We dress for performance. Actually, what matters the most is what you’re wearing that no one else can see. What you’re wearing that isn’t for anyone else, that is just for you, is the most important thing. And yet, because we dress from the outside in, we spend loads of money and time worrying about an outfit for our cousin Steve’s neighbor’s husband’s ex girlfriend’s wedding, but not for the thing that we’re going to be wearing every day. That’s going to give us the confidence to get through and show up and do all of the things that we have to do in business, in a world that ultimately is kind of almost stacked against you as a woman in business. And the other thing is that your wardrobe shouldn’t be a place of disempowerment. Go into your wardrobe and find something, just one thing that you don’t love and you don’t wear, and get rid of it. Get love that. Get out, get get it gone. The energy is not serving you and Oh, but I spent money on it. That’s the sunk cost fallacy. It actually doesn’t matter. All you’re holding on to is a negative energy. Just get that gone and watch the magic. Because it sounds really Woo and odd, but I’m telling you, when we go through that process with my clients, they end up making more money just from that one change, because they’re getting rid of the bad energy that’s been in their house. I love

31:25

that. And I also think it’s a real, really like mindful activity to take time to slow down and actually, like you say, take a moment to think about what makes you feel great. And you know, I know the time I spend putting my makeup on is just a really nice, calm, slow time for me, particularly, because I have two pretty crazy children, it kind of just gives me a moment to kind of really think about, what do I want from the day? Who do I need to be today? You know, it varies. I’m not gonna lie. Some days I’m like, I need to be slow, I need to be focused. I need to be kind to myself. And I’ll often wear stuff that kind of mirrors that. Anyway, I love this conversation. I feel like we could talk about it for day. About it for days, but unfortunately, we have to wrap it up. But I know that you have, like, a gold mine of incredible content on your social media talking about all of these things in so much depth. So where can people find you? And, very importantly, how can they work with you? You

32:18

can find me on Instagram. I’m Style Editor UK, or you could find me on LinkedIn. I actually, weirdly, spent a lot of time on LinkedIn, which, again, goes against the what everyone says you should do in business, right? Because you’re a stylist, so you should be spending all your time on Instagram. Actually, I found spending a lot of time on LinkedIn is amazing for my business. So follow your instinct in that way, like trust your gut on things you know more than you think you do, but come and find me there, because I love having this conversation, and I get very passionate about it.

32:51

I know that’s why I love you so much. I just don’t love you. I’ve just gone a bit overboard here, but, but I do. I really love everything, and I can see why LinkedIn works for you, because you’re so articulate. The way you you share everything around this is just so compelling and activating. So if someone’s listening to me like sod, looking at your social media, how do I work with this wonderful woman? Where can they find you? And what does it look like? First

33:15

step is a power hour. So that’s where I tell everyone to start, because the other thing that I do is, like, take off the investment of that from other services, and in a power hour you can get stuff done. But also it’s just a really good reflection of how we’d work together. So we always start there. But everything’s on my website. Style editor.co.uk, again, you can come and find me lots of fabulous photos of me there posing in nice outfits. So yeah,

33:43

no, you have to go check out the website or the social media or both, because, yeah, Sam’s not lying. Her photographs are fabulous. They literally just jump off the page and embody exactly everything that we’ve been talking about in this episode. So thank you so much, Sam. Thank you for joining me, and I’m hoping that we’re going to be activating stylisters all around the UK and further abroad, get dressed.

34:07

I love it. Well, that is that that is a wrap. I hope you do go on over and check out Sam, because honestly, she is a vision. Her fashion sense, her confidence really oozes off the page. And if you’ve been wondering what difference it could make to you to upgrade your wardrobe, Sam is just the embodiment of everything you could be stepping into. So do go check that out. Links are in the show notes below, so it’s easy as pie to go find out more, and I will be back in your ears next week talking with another guest. In fact, we’re talking all about sales. But in the meantime, if you found today’s episode eye opening helpful, exciting. If you feel there’s someone in your life who could benefit from hearing this message, I would love, love. Love for you to share this episode and rate it and do any of those good things that helps my podcast reach more ears. Thank you for the support and love as always, and we’ll be back next week.