00:00

Welcome to Make More Money without Selling Your Soul with me Polly Lavarello, evergreen marketing expert. This podcast is for you if you are an online entrepreneur who is looking to simplify their business to scale.  On this podcast you can expect to hear regular talk about wealth, about selling and about wellbeing. Because I believe these three core fundamental things are pivotal to your growth moving forward.

00:44

Hello, and welcome to make more money without selling your soul with myself Polly Lavarello, evergreen marketing expert and cushy business pioneer.

And today, we have the most phenomenal guest on the show. This woman is a total vibe. I was about to say 90s vibe, but she’s a vibe in general, but definitely a 90s vibe. You may have already guessed who I’m talking about. It is the fresh Princess of email marketing, Liz Wilcox, who’s an email strategist and keynote speaker showing small businesses how to build online relationships and make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple six figures without ads, and helping you untangle the email knot with her simple framework, the email staircase. She loves the 90s headbands and the beach, and you are in for a treat with this episode if you have been overthinking, over complicating, beating yourself up about your newsletters, or if those newsletters are seeing more unsubscribes than they are subscribes, this episode is unmissable. Wrap your ears around this. You’re in for a treat. All right, I am so excited to have the Liz Wilcox on my podcast today with us.

Liz and I have actually never connected before. Today’s episode, which is really rare, I tend to invite guests onto the show who I have kind of had a conversation with, at least in the past. However, when Liz put an invitation out there to get on podcast, I couldn’t resist inviting Liz on, because Liz just embody so many things I freaking love in online business, which is SaaS personality, fun, play and more than anything, I just like guzzle down anything you put out there, because it’s just always so simple, relatable, actionable and memorable. So I’m just so excited to have you here talking all things, newsletters. But, Liz, before we get into it. I mean, firstly, welcome, welcome. Liz,

02:47

thank you. Thank you. So excited. Let’s make more money, baby.  Yes, exactly, make more money without selling your soul. I mean, I felt that was also very much in alignment. Yes, I I’m so excited. I was like, Oh my gosh. We’re like, soul mates. This is awesome.  So before we get into it, if anyone else is new to you. Liz, would you like to give me a little background on yourself? Yeah. So 6you know that feeling you get when you log into your email service provider, maybe use, like, Active Campaign, or ConvertKit or something, and you’re all hyped up because you’ve listened to some amazing podcast and some crazy lady was like, email, go, go, go. And then you probably feel kind of, I don’t know, like, kind of dumb, because you have no idea what to say. Well, what’s up? My name is Liz Wilcox, and I help eliminate that problem. No, really. I started off as an RV caravan travel blogger. Got really good at email marketing, and I realized I wanted my friends to be as good as I was. So sold that business went in on email, and now I’m talking to Polly.

04:03

I so love to hear that. And it’s funny actually, because I have a similar route into online business as well. Mine was kind of like a passion project that kind of grew from there. But I’m curious to know, because obviously, when we get into the online business space, there’s a lot of distractions, right? You know, websites and social media and which platform, what was it about newsletters that made you excited money?

04:26

Number one, how every you know, every webinar, every podcast, you know, every little tidbit of information that I picked up, there was a through line, all of these gurus, or whatever you know, online experts, they were saying the money is in the email list, and if only I would have started on my email list sooner, if only would have taken that more seriously. And I know, you know this might be your first time hearing my voice, but you’ve got to know one thing about Liz Wilcox. Because it’s not, I’m an efficient chick. If it’s three steps, I’m out like I only do is two steps, right? And so people were saying, you know, emails, your your direct line to customers, it’s got a return like no other. And y’all, I didn’t have any money to run ads, or, you know, even know to run ads. And so I was like, okay, email a newsletter. I can do that. I was a mom of a toddler at the time. I was married at the time, we were traveling in our caravan and our RV full time. You know, if you’ve ever been in the woods, you can imagine my Wi Fi connection, okay, like it’s it’s not, it’s not good. And so, you know, but email, I could send out an email, I had enough bandwidth, like, literally and figuratively, to send out an email, and I just realized making those connections right, like I could. I wasn’t selling my soul. I wasn’t on line 24/7, I was just sending an email out to the people that indicated interest. And, you know, Bada bing bada boom. Now we’re sitting here.

06:12

I love that, and I want to come back to what you shared, like, right, the rabbi in this conversation where you said, you know, people talk about, go, send emails, but then they get overwhelmed, and they’re like, but what I put in that email? And as I was listening to you, I was thinking, I bet a lot of people are thinking, but what are you saying in these emails? Because I find it really interesting that you’re so right. Every entrepreneur ever always says the importance of growing your mailing list and nurturing your mailing list, and yet, at the same time, I know that nearly every single person I’ve ever spoken to, or anyone who’s ever become a client of mine, they so often will admit that it’s right at the bottom of the pile, like they’ll self and prioritize their social media presence and various other things over newsletters. And I think there is that kind of that fear, one of the things that stands in the way of but, but what do I say? Do I write long emails? Do I write short emails? Do I have to suddenly become funny? Like, what’s, what’s the secret sauce?

07:07

Okay, so I know you’re listening to this. Maybe you’re doing the dishes. Maybe you’re, you know, walking the dog. You’re multitasking so you don’t have a pen in your hand. So I’m gonna make this super simple. You’re gonna be able to remember it, I promise. So I call it my 20 minute newsletter framework, and always say, if it takes more than 20 minutes, you’re doing it wrong. So for a newsletter, all you need is just that greeting at the top, you know, hey Polly, Hey Liz, and then just a personal update at the beginning. A lot of email marketers will tell you to tell stories. Yeah, stories connect. I’ve told a story already, and, you know, we’re like, six, seven minutes in here, right? But with a newsletter. Like, remember, it’s not a novel, so just a personal update. This is two to three sentences on something you’ve done since the last time you mailed Right? Like, Oh, I was walking my dog, I did the dishes for the 20th time. These do not have to be interesting things. There can be relatable right? Walking the dog, doing the dishes, those are relatable things. So just a personal update. If I was writing my newsletter right after this, I would my personal update would be I was up tossing and turning all night because I had a podcast interview, and I had to get up at 430 in the morning, and I was so nervous I was gonna miss it that I could not even sleep. That would be the per and that’s just, you know, two to three sentences. I just said I could have gone on on this long story, but no, I just kept it short. Probably left right. It’s incredibly relatable. We’ve all been there, like, oh yeah, I gotta catch my flight. I can never sleep, right? It’s a really relatable thing. So again, that’s that greeting and personal update, and then segue into whatever the heck you actually have to say, right? Like, whether you’ve got a new podcast episode, you’ve got a YouTube up. You just want to promote your Instagram for no particular reason, or, you know, you’ve got some top three tips, or whatever your content is for the week. And you might be thinking, Oh, Liz, you got me at the word segue. I’m terrible at segways. How am I going to transition from I didn’t sleep last night to hey, I’m offering, you know, a BOGO deal on my services, or whatever. How do you segue? Well, again, I know you don’t have a pen. You’re walking you’re doing something, but here’s what I want you to do. I want you to hit that CAPS LOCK button, you know, like all caps button on your keyboard, type in the word anyway, dot, dot, dot. What I really wanted to talk to you about was my new podcast episode, my Instagram. You know, these top three things for XYZ that you normally hear from me about can be really simple. So again, greeting, little personal, I’m. Date, segue into the content, and then guess what? Get the heck out of there. It’s a newsletter, not a novel, right? They just want you to get in and get to the point, so just, you know, okay, that’s it for now. See you next week. Bye.

10:13

I love that. Oh my gosh. I love that. I love how doable it sounds. I love how just personable it is, right? We so often can overcomplicate things and feel like we need to sound like some corporate company and be all official. And actually, people are looking for the person in the personal brand, right? And I bet that person who’s walking their dog right now or brushing their teeth and listening to this episode is also probably wondering the other question that I hear the most often, which I imagine you hear often too, which is, how often? How often should you send those emails?

10:47

Listen? I never should on myself. I think that’s really gross, and I don’t think you should either. So of course, the general rule of thumb is once a week is a great pace to stay top of mind, right? So when you’re email marketing, I want you to do three things in your emails. Number one, show that you are invested in your people, right? Even just emailing shows you’re invested, right? Writing those three tips, sending out that YouTube video that you think would, you know, benefit them. That’s all showing you’re invested. Number two, be relatable. I talked about, oh my gosh, I couldn’t sleep last night because I was, you know, I didn’t want to miss this. And she’s on the other side of the planet, right? You know, that’s really relatable. Walking the dog, really relatable. It doesn’t have to be interesting. It has to be relatable. And the third thing that trips us up to Polly’s question is staying top of mind, but when we would do those first two things really well, in that 20 minute framework I just gave you, making sure people know you’re invested, making sure you’re really relatable when you can do those first two things really well, staying top of mind becomes easier. You know, they remember, oh yeah, Polly, she’s going to help me with my evergreen strategy. She’s going to help me not feel salesy, right? Because she’s relatable to you. She stays top of mind. She knows, you know, she’s invested in you. She’s literally talking to a stranger on the other side of the planet for you right now, right? So all of those things are more important than, Oh my gosh, I have to get it out once a week. So start small, just like you would if you were going to the gym, right? You’re not going to run a marathon right off the bat, you’re not going to start sending daily emails. You know that’s going to cause, I don’t know, your nervous system to go all out of whack. You know, you’re going to feel anxious. You should never feel anxious about something you need to do, right? You should feel more relaxed. You’re going to get it done more so, you know, start once a month, if that feels comfortable for you. But I do challenge you. I do invite you to move towards that once a week, because that’s going to help you remind people you’re invested. It’s going to help to remind people you’re relatable. And it’s definitely going to keep you top of mind for that solution you solve for your people.

13:14

I love that and again, just so doable. It’s just beautiful. I mean, really curious to know, Do you think there’s such a thing as emailing too often?

13:25

Oh yeah, we’ve all gotten that, right? It’s like, oh my gosh, the daily emails, right? But let me tell you something, too often for me, might not be too often for you. You have lots of different people on your email list. And if you want to send daily emails, if you if that’s you know, in a year from now, you’ve got the once a week, you’re like, actually, I have so much to say, and you want to start sending three times a week, or whatever. Of course, always tell your audience when you’re making a change. Hey, I’m going to start sending twice a week. I’m going to start sending three times a week whatever. You know, email works because it’s consent based, right? So, you know, let them know what’s coming, right? But I always say again, bring it back to you know, maybe it’s not right for them, but if you’re the business owner, you’re the one in charge here, so as long as you’re telling people, Hey, this is the change. This is what’s coming. This is how I email. We can do that in our welcome sequence or that newsletter. If we make the change, then it’s up to them to decide, right, to keep the consent or take it away, to stay on the email list or unsubscribe, right? But you, as the business owner, know your goals. Know your objectives best, and if emailing more helps you hit that goal, as long as you’re emailing about what you said you would email about, right? You know, I don’t think there’s such thing as like too much. It might be too much. For me. But guess what? I got that unsubscribe button, and that’s not a scary thing. That’s just me saying, You know what? That’s not for me. I’m not as committed as I thought I was, and so I’m gonna come back to this later.

15:13

I love that. I love that. And I guess the other question that I feel just always like trying to think in the head of the listener, and like thinking, what would they be thinking right now? And I think the other final objection, and then I think I’ve nailed all three, but let me know if you think I’ve missed any. But I feel like the final objection I hear from people is that they feel they’re not a good writer, or that there’s all sorts of complicated ways they should be writing. Should there be spaces between paragraphs or sentences, or should it be one? And I see people kind of overthinking, over complicating. So what would your advice be to that person who’s kind of feeling the need to, I don’t know, either chat GPT or their emails. I guess that’s the other thing, right? It’s either they feel they need to be a novelist, like an author, or they feel like they need to, kind of just hand everything over to chatgpt so that they can not have to think about the emails they’re sending. What would you say to that person who’s in either of those camps? Yeah,

16:09

you know that I’m very 90s, like, 2000s themed here. So you know What’s that song, Afro Levine like? Why you gotta make things so complicated, or something like that. That’s the first thing that came to my mind when Polly was talking, yeah, don’t overcomplicate it. I think I mentioned earlier, like it’s remember this. It’s a newsletter, not a novel. Get in, get to the point and get out. That actually shows your reader that you respect their inbox. You know your readers inbox is imploding with emails, right? You know, raise your hand if you’ve got over 1000 unread emails. 10,020 that my best friend has over 100,000 unread emails.

17:00

It’s driving 60,000 I’ve got a lot as well,  right? When you send out these long novels, so to speak, or when you think you need the aid of chat GPT, just remember, like I’m going to respect my reader. I’m just going to get in with the information I promise to give them right? Chances are you use a lead magnet, right? So you, you know, I promise to give you this kind of tips, these kind of, you know, videos that my podcast updates. So just do that. But remember, like be relatable show you’re invested. Those are the things you should be thinking about, not, oh my gosh. How do I craft this into a story? Oh my gosh. How do I use chat GBT without sounding like I’m using chat GBD, but just showing your invested, you know, saying, Hey, I just, I just bought a new microphone because mine, you know, didn’t work. I just interviewed so and so, because I know these are your number one questions about email marketing that shows you’re invested in them, right? And then that relatability piece, you know, really silly things like, even, you know, oh, my, my favorite show. Like, I love the show survivor, I love Desperate Housewives. I love Seinfeld, right? Like, those are all really even if you don’t like any of those shows, you know what they are, you get oh yeah, my sister’s obsessed with that show. Or, oh yeah, I love Australian survivor. Ferris is amazing, you know, like you start relating to me in some way, even if those aren’t your favorite shows, right? Yeah. And so you don’t have to complicate it. Don’t need to write a novel. If you are not a writer great, your reader probably doesn’t have time to read. You know, they’re skimming their emails. They’re no one’s reading word for word anymore, especially not on mobile. And most people are checking their email on mobile, right? They’re on their cell phones. They’re skimming that’s why I gave you that 20 minute framework, get in there, get to the point, get out. And this helps you side note, when you have a sales email and you do tell a little bit of a longer story, or you send a longer email with some frequently asked questions, because it’s different than the typical, you know, hey, here’s my newsletter. Here’s my newsletter where it’s kind of shorter. Oh, probably has something to say. Lakeisha has something to say. This is longer than normal. I’m going to read it instead of another long email. Unsubscribe, right?

19:46

Yeah, no. And I find this also refreshing, because I personally barely touch chat. GPT, if I’m a bit kind of inspiration dry, I might go on there just to kind of like, I don’t know, get some ideas as to what people are seeking answers for. But. But I find it very depressing. In the online spacing, a lot of people constantly pushing how to do, I don’t know, like a newsletter in five minutes using chat GPT, and I think some people are cutting corners, and so your 20 minute strategy, I just love it, because it’s keeping the person in the personal brand. It’s simple, and like you say you don’t need to be. I mean, I’ve worked with so many different clients who have very different approaches to how they write their newsletters, and often they’ll want me to kind of, I don’t know, commodify it into something more simple for them. And I’m like, no, because people are buying into you. I think very often, there’s so many people out there talking like this online business space, there’s so many rules and like you say, so many complications that intimidates people. And one of the reasons why I’m so excited to be talking to you today is because I feel like you do the absolute opposite of that. You are, you know, you like you say, keep things simple, keep it doable. And also just remind people that ultimately, you know, people are buying into them because of who they are and how they come across. And if you are, like, I don’t know, like, I’m a bit of an ADHD explosion. And so if a bit of that didn’t come through slightly in my emails, people wouldn’t think they were from me. But equally, there are other people I know are very introverted and kind of thoughtful, and that’s what comes across in their emails, and that’s why I open them. So I love all of that, and I’m curious to know, like, I’ve heard so many. I mean, you might know this might not. I’m guessing you probably do as a princess of email, the fresh Princess of email, but I’ve heard so many different bits of data around, and I’m a bit of a data geek, so apologies for this, but so much data around how much money you can expect to make with your email. You know, like the return, like often people compare the return on investment sending emails versus social media. Do you have any kind of juicy, good stuff around that in terms of what it looks like investing time on email versus all the other stuff? Yeah,

21:50

so when you do your email right and right can be different. I love that. Probably just said, like, you know, you might be this. ADHD here, there, everywhere. Person you know, with my 20 minute framework, I’m very clearly like a linear like A, B, C, D, E, F, G, type of person you know, do it your way, when you do it consistently. By right? I mean when you show up and show that you’re invested, when you become relatable to your audience, when you stay top of mind, that’s what I mean by, right. I don’t mean follow every single rule out there, but when you do it right, you can expect like, a $40 return for every dollar you spend. So, you know, like, take that Facebook ads. Yeah. So there’s incredible data around that. I can’t remember which study that is, but year over year over year, lots of large name companies still name email marketing as their number one marketing channel, and these are people that spend millions on Facebook ads. You know, I’m talking like big box stores, right? And so the advantage we have, and how we can even have higher returns is like Polly said, We’re the person, right? People are opting in to parts of us, right? You know, there’s a reason why Polly asked Liz Wilcox on the show versus someone else to talk about email, right? There’s a there’s a million of me, but there’s only like one that’s going to show up in the dark with a slightly raspy voice, making 90s references, wearing a headband with my 20 minute framework. You know, there’s something about me, right? And that’s what we can shine through in our email marketing to get returns like that, or even better, because people want to buy from people they trust, especially, I hate to say it in this economy, right? We’ve been hearing that a lot lately, but people want to buy from people they trust, and with email, that’s why it’s got such a great return. It’s this more intimate channel. It’s this consent based thing. I opt in to hear more from you about said subject, right? And that’s why you can get that return. And I will tell you I did my numbers for 2023 and for every dollar I spent with email marketing, I made $166

24:22

juicy. See, this is why I’m talking to you. I love that. You know what. As you were talking, I just remembered actually hearing what you were saying. One final, one final objection I hear to New Dealers. So let’s, let’s, let’s get that bad boy on the table. And then I and then I want you to share how people can learn more about you and the amazing stuff you do. But let’s get to this one, because I think it’s a really big one. Another objection I hear from people as to why they’re not prioritizing their newsletters. Is my list isn’t big enough yet? Or the other question is, is my list big enough? Like, you know, is it big enough to actually make money? Or, obviously. And the question that goes alongside that is, if it’s not big enough, how do I go about growing it without spending loads of money on ads? So I’d love to know the question of what’s the right size, which we all know, there’s no such thing as right size, but you know what I mean, what’s what’s the answer to that size argument, and equally, what’s the answer to the person saying, love everything you’re saying, but no one’s on my mailing list.

25:24

Yeah. So as far as you know, I guess when you can start selling to your email list, how big does it have to be? Well, they don’t know how big it is, you know, unless you’ve got one of those running tickers, I know some of those bigger names have, you know, join 100,000 other readers, or whatever. Nobody knows how big your email list is other than you. So even not that you know, if you have 100 people and you have a $5,000 offer, maybe you’re not going to make any sales at first, but put in the reps, my friend, you know, do the thing? Get to know, get comfortable with those 100 people, right? This is about making money without selling your soul. So do the things we’ve talked about today, you know, show that you’re invested share in a relatable way, you know, and start to make your offers as soon as possible. This is the biggest mistake I actually see people making is, I’m going to, you know, I’m going to wait till I have 5000 people, and then I’m going to launch my thing. I’m going to wait till I’ve got, you know, 500 subscribers, and then I’m going to start about talking about my offers. But here’s the biggest way to sell without selling your soul. Tell them you’re a business. Be upfront. Be transparent. Hey, girlfriend, I got this offer. You know, hey, I offer real solutions, and this is something you do right in your welcome sequence. So whether you’ve got 1000 people on your email list, 10,001 person, the one thing I want you to do today, I know you’re walking your dog right now or whatever. But the next time you get on your computer, go to that welcome sequence and put this sentence somewhere in your sequence, I am going to offer you free and paid products, free and paid resources, free and paid services, whatever word makes sense for you, that’s going to flip the switch in that person that new subscribers mind from, like, Oh, this is a person I get free crap from do, oh, this person is a business that has, you know, real solutions for my real problem, right? I love that. And so that’s, that’s when, you know, you can start selling or start offering your stuff right? Right off the bat. It doesn’t matter what your email size is, hmm. So then if you want, you know, of course, the more the merrier, right? So if you want to grow your list without running ads, well, how I do it is podcasts, right? Those are, that’s my biggest thing. I think I have three today. Of course, I started with zero every single week, right? But just network, really, the biggest thing is, you’ve got to network if you want to grow your list, right? You’ve got to get to know people. And how did I land this gig? I literally put it on my Instagram stories. I’m like, Hey, I took the summer off. I’m back in the game. I’m ready to go. If you’ve got a podcast, please, you know, I’m not afraid to Internet. Then I got this like, Please, let me on. I’m really good. I promise you can Google me. And, you know, Kali was like, hey, actually, I’ve got a podcast. Could you come on? And here’s the thing that I want to know, don’t discriminate, right? I could have said, Oh, you know my business, I’ve kind of made into my business. I don’t have to get up that early in the morning to get on a podcast, but it’s about networking. It’s about putting yourself out there. The more you network, the more your list is going to grow. The more you put yourself out there, the more your list is going to grow. So I say podcast, but, you know, summits, doing little collaborations, like, instead of a podcast, maybe Polly, you know, put sent out my freebie to her email list, and I sent out her freebie to my email list if none of neither of us had a podcast, right? So that’s called, like a freebie swap, Link swap type of thing. Maybe we go live on Instagram together, but really networking, finding other people that have audiences, and, you know, finding some exchange there is going to really build your email list as quickly as anything else. I love that.

29:40

And you know what I really, really really like about that as well, just it’s fun. Like, my favorite thing about my business is podcasting. I absolutely love meeting guests on my show and and, you know, having an interesting conversation, and other people are getting to, like, you know, benefit from it too. So I think you know, because things like I know about Facebook ads. Obviously being an ever evergreen strategist and scaling and all that. You know, I’ve spent millions of pounds on ads for clients at this stage. But, you know, it’s, I’m not going I never like try to make it sound prettier than it is. It’s stressful. There’s a lot of trial and error. There’s a lot of testing. You know, they are cold leads. It’s an entirely different thing. So, but a podcast is so different. You know that transferal of trust, when you’ve been a guest on a show, and like you say, there’s so many different ways that collaboration can also move forward on the other side as well. There’s just so many benefits to it. So anyone who’s hesitating like, should I love that you shared that bit of advice? It’s juicy. Yeah, beautiful.

30:38

Thank you. I’ll share one more thing I love what Polly said. I think it captures the essence of list building. Do the thing that feels at least slightly fun for you. If you break out in hives at the thought of being on a podcast, maybe you’re rolling your eyes at me and Polly right now, right? But think of the thing that feels good for you. If you love tech, you’ve been running Facebook ads for clients, maybe, and now you’re trying to grow your own list. So maybe Facebook ads is the way to go for you, because that’s what you’re comfortable with. So especially when first starting out, what can you be comfortable with? Maybe it’s guest blogging instead of podcasting, right? Maybe you’re not ready to hear your own voice. And so, you know, hey, I’m going to pitch this person to write a guest blog, because I know they have a blog. You know, maybe it’s freebie swaps at first. Or maybe, you know, you’re one of those gung ho persons, and you host your own Summit, you know, right off the gate, right out of the gate, right? So, come up with you can google how to grow my email list, right? There’s going to be 1000 ideas for you. Pick the one you’re actually going to do. Pick the path of least resistance, right? I think as entrepreneurs, we talked what 10 minutes ago, about overthinking things. So when it comes to email, especially list building, I guess I’ll leave you with, you know, pick the path of least resistance. You’re gonna, you know, grow stronger from there and be able to, you know, complicate your strategy much later. I promise.

32:16

I absolutely love everything you’re putting down. Thank you so so much. Now, I’m sure my lovely listeners are listening and thinking, how on earth do I guzzle down more of what Liz Wilcox has to share with the world. So how can they find you, and how can they work with you? Let’s get let’s be honest, they’ll want to work with you at this stage. So how can they work with you and where can they find you?

32:40

Well, I’m so glad you asked. Of course, I’m an email marketer. I’d love for you to join my email list. You can go directly to Liz wilcox.com in the top right hand corner, there’s going to be a hot pink button. Just click that, and it’s going to get you all set up for your email marketing. Everything we talked about today, newsletters, that 20 minute framework. I’m going to give you three newsletter examples directly from my membership to that you can plug and play and get started right all that investing, being relatable, all that you’ve got three right there for you. You’re also going to get an entire welcome sequence already written for you, for those new subscribers we talked about. And guess what? It’s got that sentence in there, free and paid products. You know, I’ve already plugged it in for you. And if that’s not enough, I’m going to give you 52 subject lines for a year full of prompts, all at Liz wilcox.com hot pink button. And if you’d like to work with me, I don’t currently take clients, but I do have a $9 a month membership where, you know, what did we talk about? All you know, the last 30 minutes, newsletters. It’s actually a newsletter template club. It’s $9 a month. You can check it out with a yellow button at Liz wilcox.com amazing.

33:57

And I generally hate websites. I think most people have abysmal websites. Your website is delicious. I was just like, so full of personality, so snackable, so gorgeous. So anyone who thinks they’ve got a terrible website should just go over for the mere masterclass in what is a really fantastic homepage on a website, and obviously go and sign up, hit that pink button. Amazing. Thank you. Liz, so much for sharing your valuable time and getting up early. That’s so sweet of you. And thank you for sharing your absolute mastery. Thank you. Yeah, thank you. I can’t wait to see what we all do with email.

34:35

Well, that was quite the conversation. I hope it has galvanized you to get back out there on the saddle riding your newsletters into the sunset. That was a weird thing that I didn’t know was going to come out my mouth. But there we are. There we have it. That’s That’s it. That’s how we wrap up this conversation. I know I found that conversation valuable. I know it’s already informed how, because I’ve since gone on to write a newsletter, how I. Write my newsletters, and hopefully you are receiving them and enjoying them. And if you’re not, go onto my website and make sure you sign up, because I’m taking Liz’s advice on board. And I if I say if I say so myself, I’m really happy with it. So I hope you do too, and I hope you feel the need and inclination and joy around sharing this episode with your other business besties so they can equally have just as much fun writing their newsletters this week. And of course, if you enjoyed this episode, aside from sharing it, give it a review anything you like. Just share the love. It’s always appreciated. And next week, I’ll be back in your ears with another guest expert I know I just cannot stop giving to you right now and yeah, I’ll be in your is then you.