In this episode, I’m joined by Beth Robinson, a business owner turned copywriter who is firmly in the camp of you CAN write it. Beth helps business owners and founders write “proper-lush” copy that sounds like them, connects with the right people and does not get lost in overcomplicated marketing advice.  She is brilliant at […]

In this episode, I’m talking about a mistake I see so many experienced entrepreneurs make when they are ready to grow, and honestly, it makes complete sense why it happens.  On paper, hiring more specialists, building more assets, and adding more moving parts can look like the next smart step. But in practice, it often […]

Why Lead Magnets Fail for Wellness Practitioners (And What To Do Instead) If your list is growing but your sales are not, this episode is for you. In this episode I’m breaking down why most lead magnets fail, especially for established wellness practitioners, and how the wrong freebie could be quietly costing you serious money. […]

Today’s episode is a little different. I’m reading my newly revised Profitable Practitioner’s Guide, updated for 2026, because so much has shifted and no one seems to have sent the memo.  If you’re a coach, therapist or practitioner who feels stuck at the same revenue ceiling despite working incredibly hard, this is for you. I […]

If marketing in 2026 feels loud, chaotic and increasingly “same same”, you are not imagining it. In this episode, I’m joined by Tania Chakraborti, the Anti Shortcut Marketer and founder of Bravebird, a finalist in the 2025 Outrageously Brave, Outrageously You Awards.  Tania works with established service providers and coaches ready to step into category […]

Today I’m getting honest about something that didn’t quite land in my last launch, and how AI played a part in it.   I’m sharing the uncomfortable lesson that reminded me why personal brand cannot be outsourced, not even to the smartest tool in the room. I’m talking about where AI is genuinely useful, where […]

I promised a conversation about authority and personal brand in 2026, but instead, I decided to take you behind the scenes of my business.  This episode is a transparent look at what a £25k month actually looks like when you’re in the scaling phase, not the beginner stage and not the flashy six figure launch […]

This episode is a very honest look at how I run my business with an ADHD leaning, neurodivergent brain, without sacrificing my health, my family, or my sanity.  I share what’s actually working for me now that my business is in a more mature season, and why burnout has become my non negotiable line in […]

I was genuinely excited to record this one because money isn’t just numbers, it’s identity, safety and nervous system stuff we’re rarely taught to look at.  In this conversation with Cleo Nedd, we talk about why so many women can make money but feel strangely uncomfortable holding onto it, and how that links back to […]

Group programs have changed my life, and I’m not saying that for drama.  In this episode, I’m sharing the personal, real story of how running my first group program shifted everything for me, financially, emotionally, and practically, as a single parent trying to rebuild from the ground up. I also talk about why your story […]