00:00

Welcome to Make More Money Without Selling Your Soul. The podcast for bold entrepreneurs ready to simplify scale and reclaim their time. I’m Polly Lavarello, Evergreen scaling strategist and cushy business pioneer. Join me and my occasional guests as we explore the themes of wealth, selling and well-being, because building a business that works for you changes everything. Let’s dive in.

00:37

Hello and welcome to the show. Today, I’m going to do something a little unusual, and that is to actually read my brand new free guide, which, if you are more of a reader than a listener, you can simply jump straight into the show notes and download it. But if you also prefer to listen, then I recorded this for you. Because ultimately, whenever I create a free resource. I want it to be the ultimate resource that’s going to help you with your biggest problem. And I’m so proud of this, I want to make sure whether or not you have downloaded it, that this is unmissable. So without further ado, let’s get into it. So this is the profitable Practitioner’s Guide. However, it has been revised in February 2026 so if you downloaded a version of this prior to February 2026 then you are missing out on the latest version that takes into account what has shifted in 2026 and how to finally build a business for coaches, therapists and practitioners that doesn’t need you. 24/7 so build the business that works when you’re not essentially, this piece is so important to me, as a parent, as a carer, as someone who likes to have a life outside their business, you know, not someone who doesn’t want to be on their phone. 24/7 if you feel similar to me, then listen, pay attention, pour cup tea, and I’m going to dive into what I have to share with you right now. So hi, I’m Polly, and I need to tell you something that might sting a bit. The business landscape you’re navigating right now is an absolute mess. Webinars are dead. No wait, webinars are back. Actually, you need a personal brand. No, you need a podcast. Hang on. Tik Tok is where it’s at. Actually, forget all that. You just need the write off a suite, and everything will fall into place. It’s exhausting, isn’t it? All this contradictory advice, spinning you around on your heels, constantly confused and overwhelmed, wondering which guru to believe. This week, I’ve been working exclusively with coaches, therapists and psychologists and nutritional therapists, essentially people who have expertise around health and wellness since 2019

02:59

I’ve supported over 1000 founders to build profitable, sustainable practices, and I host this podcast you’re listening to right now, make more money without selling your soul, where you get to hear and I get to hear what’s actually working and what’s not, from founders at every stage in business. And I’ve created ads and funnels that have generated millions in revenue for six, seven and eight figure wellness businesses. So I’ve got a fairly decent view of what’s happening in this industry, the trends, the shifts, the stuff that actually works versus the stuff that just sounds good on a sales page. And here’s what I’m seeing. We are drowning in information and starving for clarity.  Oh, I was so about to go off piece there, but I’m going to keep reading this guide my role, the thing I’m genuinely good at and care deeply about, is simplifying what’s really required to build a business that works, not a business that looks good on Instagram, a business that actually functions, that generates consistent revenue, that gives you space to breathe. And here’s what’s really beautiful, even though I’ve been teaching the same fundamental approach to business for four years now, in fact, I think we can call it five it has never been more needed or more relevant than it is right now, because when you get these core pieces right, they’re timeless. I have worked with clients who worked with me back in 2021 who are still selling the same offer with the very same funnel, making six figures plus per year, and in some cases multi six figures, same offer, same funnel, same year.

04:49

That’s what happens when you build on solid foundations instead of chasing the latest trend. So today I want to break things down for you in a way that enables you to build a robust, profitable, spacious business, because you’re not just selling wellness to others, whether that’s through mindset, nutrition, psychology, or whatever way it is that you support people to transform their lives. I’m guessing you also want to model that transformation for yourself too. Your family and friends deserve to see someone who’s living the life they want, not just talking about it. You deserve to live that life. You deserve to build a business around, a life that feels great every day, not a life you are white knuckling through until retirement. We have so much more control over our lived reality than we give ourselves credit for. But here’s the thing, without a guide, it’s like trying to get from Brighton to London without a map, and wondering why it feels so complicated and hard and why you probably want to give up about halfway through, if you even get it that far. Having a guide, having a roadmap makes all the difference. In fact, it changes everything. Yes, you may come up against some roadworks. Yes, there might be moments where it feels longer and harder than you’d hoped, but you’ll have confidence in the fact that you’re actually going to get there. That’s what I’ve supported over 1000 clients to do, and today I want to distill some of those best bits of information into this guide so that you can have an easier, more spacious, more profitable year and business ahead. I call it building a cushy business, one that’s profitable without the pressure, spacious without the stress, and actually supports the life you want to live, not the life you’re willing to tolerate until retirement. Let’s dive in. Part one is the three funnel mistakes and why they’re keeping you stuck in September 2019, I was sitting in my Brighton home office, okay, my bedroom office, also known as boss, because, let’s be honest, when you work from home, every room eventually becomes an office, staring at my fully booked calendar and my frustratingly familiar bank balance, my diary was RAM solid for the next three months, my rates were kind of good and my clients were getting genuinely life changing results, and yet I felt completely stuck back then I was a Facebook ad strategist who had fallen head over heels for working with coaches, therapists and practitioners in the transformation space. I was drawn to their mission, their depth of expertise, and if I’m being completely honest, their incredible knowledge. Let’s just say my natural dispensary receipts could tell a story. My postman probably thought I was running some sort of supplement Empire for my spare room. I even indulged in a little cosmic vomiting, if you know, you know. But I kept seeing the same patterns, keeping these brilliant practitioners and therapists and coaches stuck at the same revenue levels month after month, and they went beyond anything I could fix with ads alone. On paper, I was successful. I was charging premium rates, working with incredible humans and delivering amazing results for them, but me, I couldn’t break through the same bloody revenue ceiling no matter how hard I worked. I had no more hours to sell. My calendar was full, my brain was fried, and I hit what I’ll politely call a brief period of burnout, which is code for I cried in Waitrose because they’d run out of nice sourdough.

08:31

I remember thinking, there has to be a better way to do this. I can’t be the only one feeling trapped by my own success. Spoiler alert, I wasn’t what I didn’t realize at the time is that I was making three major funnel mistakes, not because I was doing something wrong, but because I was doing exactly what I’d been taught. And what I’d been taught was designed for a different market, a different time, a different type of business. It’s a bit like following a recipe from the 1970s and wondering why your dinner guests aren’t impressed. The ingredients have changed, the techniques have evolved, and a bright red jelly rabbit isn’t just isn’t going to cut it anymore. Susan, over the next two years and a few uncomfortable breakthroughs that involved questioning everything I thought I knew about business, I rebuilt my entire approach from the ground up, finally leaning into my zone of genius beyond just managing ads for other people, I went from being stuck at an 8k revenue ceiling to consistent 20k plus months working fewer hours with simpler systems and clients who truly valued my expertise. But more importantly, I finally felt joy in my business, again, not trapped by it. And yes, I celebrated with an unapologetically over the top retro photo shoot complete with a towel turban and a vintage telephone. That’s how I earned the title the lady with the towel on her head. And honestly, I have been called worse more than 1000 coaches, therapists and psychologists.

10:00

Later, I’ve seen the same three mistakes over and over again, not because these practitioners are doing anything wrong, but because they’re doing exactly what they’ve been told using strategies that work brilliantly in 2022 but don’t work anymore, and no one sent the memo about what changed. So let this be the memo. Mistake number one, using complicated funnels in a market that values simplicity, you need multiple offers at every price point, a tripwire. God, I hate that word. It sounds like something from a war film, then an upsell, then a downsell, then a membership that you’ll definitely keep up with this time, then a high ticket offer, and maybe a VIP day for good measure, the more options you have, the more revenue opportunities you create, right? Plus, you need complicated tech that requires a degree in computer science to Manage multiple email sequences that you’ll definitely remember to update when you change something, and a funnel that looks like the London Underground map designed by someone who’s had too much coffee.

11:03

I’ve seen practitioners with spreadsheets, tracking their spreadsheets. It’s madness, but here’s what’s actually working in 2026 one clean, customer journey, free, then low ticket, then core program. That’s it, three steps, not 17. The coaches, therapists and psychologists making consistent money right now, they have clarity, not complexity.

11:31

They’ve built one strategic offer ecosystem where every piece builds trust, demonstrates value, and naturally leads to the next. Yes, like a really good Netflix series where each episode makes you want to watch the next one, not like a confusing box set where you can’t remember which season you’re on or why that character suddenly is married to somebody else. And here’s what no one tells you, complicated funnels don’t make you look more professional. They make you look more confused. Your ideal clients don’t want 17 options. They want one clear path that makes sense to them.

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Let me tell you about Dr Anna. Dr Anna is a clinical psychologist with more letters after her name than in it seriously impressive. She has a six month wait list excellent client outcomes, published works, research, sorry, and the works, but she was stuck at a 4000 pound month, which, let’s be honest, is not a lot when you spent years training and probably have student loans that could fund a small country. When we first spoke, she walked through her offers, one to one sessions at various price points, a membership. She’d started with great intentions, but abandoned after three months, we’ve all been there a mini course that precisely nobody bought, and a group program that she wasn’t sure how to fill. I keep thinking I needed more options. She told me over zoom, looking absolutely knackered, but really I just needed one clear path. I was exhausting myself trying to manage all these different things, and I think I was exhausting my audience too. We simplified everything, free lead magnet that actually qualified people for readiness, not just download my PDF and disappear into the ether. Then a 297 mini intensive that demonstrated her method and let people experience working with her. Then a 3000 pound, six month program for clients who were ready to commit. That’s it. Three things, one clear path. Within four months, her income had tripled. Her best fit clients were thriving in the new format because they knew exactly what they were signing up for. And finally, she had time for her own supervision, her own training and revolutionary concept, she took a two week break without her phone, and didn’t feel guilty about it. I realize now that having too many offers was actually confusing my audience and absolutely draining me. She said I was spending more time managing my offers than actually helping people, which is the opposite of why I got into this work. This mistake is often rooted in what I call the strategy Hopper identity. You keep adding offers, keep trying new things, starting and stopping because you’re not sure what will work. And if you’re always trying something new, you never have to face the possibility that the current thing might work if you just stuck with it long enough. It’s a bit like changing your hairstyle every three weeks then wondering why you never find your look. Sometimes you just need to commit to the fringe and see it through, you know. But here is the truth, mastery comes from consistency, not variety. The practitioners winning in 2026 picked one clean path and committed to it long enough for it to actually compound and work. So here’s what I want you to do, audit your current offers against this question, does this naturally lead to my core program, or is it a distraction that’s making my life harder? If it’s a distraction, retire it. I know it’s hard. You probably spent ages creating it, but sometimes the kindest thing you can do for your business is let things.

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Go if it leads somewhere useful, keep it one clean customer journey beats 10 scattered offers every single time. That’s the cushy approach, simple, clear, sustainable, not sexy, but it works. Mistake number two, building for visibility instead of authority. Just post more. Be everywhere. Stay visible. Show up on every platform like some sort of omnipresent business deity. The algorithm rewards consistency. So post three times daily. Do all the reels, preferably while hanging out in an Uber esthetic, well lit house. Bonus points for earthy tones. Try Tik Tok, even though you’re not entirely sure what it is, start a podcast, guest on other people’s podcasts, write LinkedIn articles, maybe start a YouTube channel. Basically be everywhere all the time, or you’ll be forgotten about faster than last year’s love Island contestants remember them. It’s exhausting just typing that or speaking it, let alone actually doing it. But here’s what’s actually working in 2026 strategic Authority building that amplifies everything you do. Your audience is more sophisticated than ever. They’ve been burned by too many coaches with six month old businesses making big promises they can’t keep. They’ve seen the Instagram highlight bills. They’ve bought the courses that didn’t deliver. They’re not buying from just anyone anymore. They’re buying from the obvious choice. And the obvious choice isn’t the person who posts the most, it’s the person with the clearest positioning. Think about it, when you need a plumber, you don’t choose the one who posts the most on social media. You choose the one who clearly solves your specific problem. I fix boilers and Brighton beats. I’m passionate about all things plumbing every single time when you’re crystal clear on who you’re for the specific, valuable problem you solve and what makes you different from every other option, everything works better. Your content converts harder, your ads cost less, your sales page closes easier or disappear entirely because clients arrive already sold and just want to know when they can start working with you.

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Let me tell you about Sarah. Sarah is a nutritional therapist with proper credentials and years of experience. She was posting daily on Instagram, bi weekly on LinkedIn and weekly sharing a new episode on her podcast. She had 8000 followers, and looked successful from the outside, but she was absolutely knackered, and her revenue was all over the place. Some months 6k some months 2k she couldn’t plan anything because she never knew what was coming in. I felt like I was shouting into the void. She told me, lots of engagement, lots of people saying great post, but not many actual sales. And I was spending so much time creating content that I barely had energy left for my actual clients. The problem wasn’t her visibility. She was plenty visible. The problem was her positioning. She was a nutritional therapist who helps women with gut health, which is what approximately 10,000 other practitioners say. It’s like saying I’m a cafe that serves coffee in London, lovely, but not exactly distinctive. We got specific. Sarah updated her description to I help high achieving women in their 40s resolve IBS symptoms without restrictive diets so they can stop planning their lives around their digestion and actually enjoy that work lunch without scoping out the nearest toilet. Suddenly, everything shifted. Her content resonated differently. She got fewer likes, which initially panicked her, but way more DMS from people saying, oh my god, that is exactly me. Are you in my head? Her ideal client started self identifying immediately. They’d read one post and know she was talking directly to them. She could even charge more because she was solving a specific valuable problem, not just offering generic gut health support. And here’s the best bit, she cut back to posting three times a week instead of daily, and saw better results because she wasn’t just being visible anymore. She was being clear. Within six months, she had consistent 10k months and a wait list for her signature program. I was so focused on being visible, I forgot to be clear. She said I thought if I just showed up, enough people would figure out I was for them, but that’s not how it works. I needed to tell them. This mistake is often rooted in what I call the hidden leader identity. You stay busy with content creation because it feels safer than claiming your expertise boldly. If you’re always showing up but never taking a strong stance, you can stay visible without actually being seen. It’s like being at a party and talking to everyone, but never really saying anything memorable. You’re there, you’re participating, but no one’s gone home thinking, I need to work with that person. But in 2026 hiding behind content doesn’t work anymore. Your audience is too savvy for that. So stop asking. How can I be more.

20:00

Visible and start asking, How can I be more memorable? Get specific about who you’re for, not anyone with anxiety, but high functioning professionals with anxiety who’ve tried traditional therapy and need somatic tools because talking isn’t enough anymore. Get specific about the problem you solve, not gut health, but IBS, symptoms that are controlling your life and stopping you from doing the things you want to do.

20:24

Get specific about what makes you the obvious choice, your method, your background, your unique approach, the thing that makes you you not just another practitioner with a nice Instagram feed. Authority isn’t about being everywhere. It’s about being unmistakable.

20:42

Mistake number three, relying on launches instead of evergreen systems. Launches create urgency. Open cart, close cart, create FOMO. Send 17 emails in the last 24 hours. Stay up till midnight, refreshing your sales board. If you’re not launching quarterly, you’re leaving money on the table, and if you’re not having a bit of a breakdown during launch week. Are you really even launching? I’m being facetious, but only slightly. I’ve seen practitioners treat launches like some kind of extreme sport. But here’s the truth about launches that no one wants to say out loud. They work once, maybe twice, if you’re lucky, but they create revenue roller coasters that would make Alton Towers jealous. You’re either in Launch Mode, exhausted, wired on coffee, ignoring your family, or post launch recovery, anxious about money, already dreading the next one, or pre launch panic. Is anyone even going to buy this time and every launch requires you to show up, sell, convince and close, which means your income stops when you stop, which means you can’t actually take a proper holiday without your revenue. Taking a holiday too, it’s like being on a hamster wheel, except the hamster is caffeinated and slightly hysterical. The coaches, the therapists and psychologists thriving in 2026 they’ve built evergreen systems that sell while they sleep, while they’re at the supermarket, while they’re on holiday in Greece, not checking their emails. Their funnels work in the background. Their clients arrive pre sold. Their revenue is predictable, not panic inducing. Andrea is a somatic therapist with years of experience and a method that genuinely works. She was launching her group program three times a year. Each launch brought in 15 to 20k which sounds brilliant until you realized that she was working 60 hour weeks during launch, barely sleeping, then scrambling to deliver the program, then recovering just in time to start planning the next launch. I felt like I was on a hamster wheel. She told me looking absolutely done in and I couldn’t take time off without my income dropping. I hadn’t taken a proper holiday in two years because I was either launching, delivering or recovering. My partner was getting a bit fed up with me to be honest. We built her an evergreen funnel instead a free webinar that ran automatically every week. She recorded it once and it worked forever, an email nurture sequence that built trust and handled objections without her having to do anything, an application process that qualified clients before they even booked a call with her simple sales calls where people were already 80% sold and just wanted to know the logistics. Within six months, she was enrolling two to three clients per month, consistently. No more launch panic, no more 60 hour weeks, no more lying awake at 3am wondering if anyone would buy this time. And here’s the best bit, she took a three week holiday to Italy. Didn’t check her emails. Once came back to 9k new sales that had happened while she was eating pasta and drinking wine. I didn’t realize how much the launch model was controlling my life until I stopped doing it. She said, I thought that was just how business worked. Turns out, there’s a better way. Who knew this mistake is often rooted in what I call the solo service trap, identity. You believe your income depends entirely on you showing up, selling, convincing, being on all the time if you’re not actively doing something, nothing happens. But here’s the truth, your expertise can create value even when you’re not in the room. The practitioners winning in 2026 build systems at work while they don’t, not because they’re lazy, God no, but because they’re smart. So ask yourself, What if my funnel did the selling and my sales calls were just logistics and conversations? That’s what an evergreen system does. It nurtures, educates, builds trust, handles objections and pre sells. So by the time everyone someone speaks to you, they’re already decided they just want to know when they can start and where to send the money. You’re not convincing anymore. You’re confirming, and honestly, it’s so much nicer for everyone involved. This is what being a cushy CEO actually looks like systems that work what you don’t, revenue that’s predictable, and a business that doesn’t require you to be on 24/7

24:50

so let’s talk about what’s really holding you back. These three funnel mistakes are just the surface level stuff, the tactical things you can see and fix, but under.  Beneath them live deeper identity patterns that quietly shape your results, your energy and your confidence, the stuff that’s harder to spot because it feels like it’s just how you are, rather than something you can actually change. Let me introduce you to the six scale stopping identities that keep skilled practitioners stuck. These identities are the opposite of what I call the cushy CEO mindset, where you’re clear on your value, confident in your positioning, and committed to building systems that actually work, instead of constantly starting over. So identity number one is the ethically undercharging practitioner. The ethically undercharging practitioner worries that charging Well, makes you too commercial or less compassionate. You’ve probably had the thought, but I just got into this work to help people not to make money, as if those two things are somehow mutually exclusive. Here’s the truth, being underpaid doesn’t make you more ethical, it just makes you more exhausted and resentful and resentful. Practitioners don’t do their best work, so actually, under charging is doing everyone a disservice. Identity number two is the over giver. The over giver keeps adding more sessions, more access, more email support, more quick check ins trying to prove that you’re worth what you’re charging. But here’s what I’ve learned, your clients don’t need more of you. They need you to believe you’re already worth it. When you’re constantly over delivering you’re actually sending the message that your standard offering isn’t good enough, which makes everyone feel a bit weird about the whole thing. Identity number three is the technician. The technician says, I’m not a business owner, I’m just a practitioner, therapist, psychologist, coach. You insert your profession. It’s all relevant here. You love the work, but you resist the business side because it feels icky or complicated or not what you signed up for. But here’s the thing, if you want to keep doing the work you love, you need to master the business side. You don’t have to love it. You don’t have to become some sort of business, bro, but you do have to do it or hire someone to do it for you, which requires making enough money to hire someone, which requires, well, you can see where this is going.

27:05

Identity number four is a solo service trap. This is where you’re trading time for money with no leverage, no exit plan, no freedom. Your income stops when you stop working, which means you’re basically self employed, but with more anxiety. The fix build systems that work even when you don’t. I know it sounds impossible right now, but I promise you, it’s not identity. Number five, the hidden leader. The hidden leader is always posting, creating, showing up, but never taking a bold stance or claiming your expertise fully. Because if you’re always in process or on a journey or still learning, you never have to risk being wrong or being criticized or being seen, but you also never become the obvious choice. You become the, oh, yeah, I follow them. Person, not the I need to work with them. 

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finally, identity number six, the strategy hopper. The strategy hopper is always starting something new, a new offer, a new platform, a new funnel, new business model, maybe a new certification. You’re constantly in learning mode, taking courses, trying things, but you never stick with anything long enough to actually master it and see results. It’s like learning three chords on guitar and deciding you’re not a natural and switching to the piano, then the drums, then the ukulele. At some point, you need to pick an instrument and practice it until you’re really good. Mastery comes from consistency, not variety. Which one of these feels the most familiar? What’s it costing you to let it quietly run your business decisions? I’m not asking you this to make you feel bad. I’m asking because awareness is the first step. You can’t change what you can’t see. And I’ve been every single one of these at various points, the under charger who felt guilty for wanting more money, the over giver who just added just one more session to prove my worth, the strategy Hopper who started 17 things and finished none of them. So no shame here, just honest awareness, because once you see the pattern, you can actually shift it.

29:06

Your next step, build a business design for 2026 right? So now you’ve listened this far, which means you’re either genuinely interested or you’re procrastinating on something else. Either way, welcome fixing these mistakes and the deeper identity blocks underneath them takes more than just awareness and a nice cup of tea, though both do help, it takes strategy, structure and support from someone who’s actually done this before and knows what works, not what worked five years ago. That’s exactly what we do inside the everyday sales accelerator, a 90 day mentorship for established coaches, therapists and psychologists who are ready to build a business that actually works in 2026 not a course you’ll buy never finish, not a paint by numbers template that doesn’t account for the nuance of your work and actual mentorship, where we build your system together, and I’m there to help you. When you get stuck inside the accelerator, you’ll build one.

30:00

Clean customer journey, not 47 scattered offers that are exhausting you. You’ll elevate your authority so everything you do converts harder, less posting better results. You’ll create an evergreen everyday sell system that sells while you sleep or shop or holiday or live your actual life. You’ll master simple, strategic systems designed for how selling actually works in 2026 and you’ll experience sustainable growth without the hustle, the burnout or selling your soul. The next cohort starts May, the fourth, and the positioning intensive that I’m running as a bonus for those who enroll in May starts at the end of April, which is not far away now, so that you can hit the ground running. If you find that a lot, you can start smaller with my mini offer system, which for this month only, is 33 pounds. Would you believe it? There are more details where I outline more about this inside the guide. But because my main purpose of this is to read this guide out loud, I’m not going to go any further into it, but let me share these final words with you. You have come so far. You’ve trained for years, you’ve built a business, served clients, created real transformation for your clients. You probably have some testimonials that make you a bit teary when you read them. And you didn’t do all of that just to feel stuck at the same revenue ceiling, wondering what you’re missing, while other practitioners and business owners and founders seem to have it all figured out, the revenue ceiling you’re facing right now isn’t about your ability or your worthiness. It’s about using strategies designed for 2022 and a 2026 market. It’s like trying to use a flip phone in a smartphone world, it technically still works, but you’re making everything harder than it needs to be, and once you understand what shifted and build accordingly, everything changes. You won’t just earn more, though you will. You’ll serve more powerfully, rest more deeply, and fall back in love with your business again. You’ll stop feeling like you’re constantly pushing a boulder uphill and start feeling like things are actually flowing. What happens if you don’t adapt? Another year goes by, the same ceiling, the same frustration, the same 3am thoughts, wondering whether you’re actually cut out for this, or whether you should just get a normal job with a normal salary and stop putting yourself through this. You are cut out for this, by the way. You just need the right strategy, but when you do adapt, everything shifts. Your revenue becomes predictable. Instead of panic inducing, your calendar actually has space in it. You can take a holiday without your income. Taking a holiday too, and you stop feeling like you’re constantly behind and start feeling like you’re actually building something sustainable.

32:43

So I hope you love this. If you really enjoyed this, and you would like to get your hands on the strategic shifts cheat sheet, then I invite you to connect with me over on Instagram at Polly Laverello. The link is also in the show notes and DM me the word Hey friend, which will will unlock a bonus gift for you. I mean, I’ve just told you what the bonus gift is. It is the strategic shifts, cheat list, cheat cheat list, which is undeniably hard to say, but it’s really, really good. As I read it, I was like, oh my goodness, I want this for me, but I wrote it so it is for me. But you know what? I mean, it’s really, really good. So do DM me. Do DM me the word Hey, friend, hey friend in one word, so capitals, H, E, y, f, R, I, E, N, d1, word, Hey, friend. Send it over to me, and it will unlock this bonus gift for you, which, honestly, it’s got 10 shifts that’s going to support you to make more money in 2026 what’s beautiful is they are all individual actions, which I encourage you to pick one that will be the most supportive to you and be consistent with it for 90 days and see the difference that it makes your business. It’s a really epic resource. And of course, if you want to also be able to read and go through what I’ve just shared with you in your own time, that is also in the show notes. So either DM me hey friend on Instagram to get the cheat list, or use the show notes below to download this guide that I’ve just read to you. Inside that you will also get the instructions on how to DM me the code word. So essentially, whichever direction you go in, you’ll you’ll end up in the right place. I hope you love this. I really enjoyed writing it. If you found it helpful, and you feel like there are other business owners out there who need to understand what has changed in 2026 and what will support them to build a business that is fit for a middle aged mom who’s got more things going on than her business and others, or anyone in the wellness space who just values having a life, then please do share this with them, and if you found this helpful, as always, I invite you to you know review, leave a positive review on the podcast. It means so much to me, and I’ll be in your ears next week with another guest episode. See you then.