Today, we’re getting into why being super specific about what you offer (think every tiny detail of your methods or every single feature) might not be the golden ticket to more sales.
Ever heard “specificity sells”? Well, it’s true, but there’s a twist. I’ve seen so many people get tangled up in the jargon of their craft or drown their sales pitch in endless lists of features, losing their audience’s interest fast.
So, let’s chat about flipping the script to focus on the real, life-changing impact of what you do, making sure your message hits home with the people who need to hear it most.
Tune into the episode:
How to subscribe + review:
Be the first to know when new episodes are released.
Also, podcast reviews are important for the iTunes algorithm and the more reviews we receive, the more likely we’ll be able to get this podcast and message in front of more people. I’d be grateful if you left a review right here letting me know your favourite part of this episode.
As always, if it was helpful, please do share your questions and takeaways on flipping the script by tagging @pollylavarello so I can repost you!
Thanks for your support.
Create yourself a business where live launching is optional. Success tastes sweeter when you've got time and energy to enjoy it. Learn the sexy simple way to scale your business.
Want to be the refreshing antidote to a sea of shallow promises? Learn how to craft a better-than-the-rest group program.
© 2024 LAVARELLO LTD