00:00

Welcome to Make More Money Without Selling Your Soul. The podcast for bold entrepreneurs ready to simplify scale and reclaim their time. I’m Polly Lavarello, Evergreen scaling strategist and cushy business pioneer. Join me and my occasional guests as we explore the themes of wealth, selling and well-being, because building a business that works for you changes everything. Let’s dive in.

00:37

Welcome to the show today, we have a gorgeous guest who is also a client of mine inside the accelerator, but when I heard all the good stuff she’s doing in her business and in her life, I knew I had to have her on this show, and you’ll understand more shortly. So let me tell you a bit more about her. Lisa Robertson is a debt creator, author and intuitive mentor who helps coaches, healers and therapists transform their wisdom into tangible tools for connection and insight with a deep understanding of both publishing and energetic work, she believes that decks offer a powerful stepping stone for practitioners who want to refine their voice, share their teachings and build a bridge to their future books. Through her guidance, countless professionals have turned their ideas into decks that don’t just support their clients, but also deepen their own practice. Lisa’s passion and lies in making creation feel possible, helping others move from idea to reality with clarity, confidence and creative integrity. She’s here to demystify the process of debt creation, showing why this path is a game changer for those who have the wisdom to share. Ultimately, I knew I needed to have Lisa on this show when she shared with me why having a deck could be well, is a far superior option to writing a book. Right now, I hope that’s got your attention in a world where everyone’s telling you you should write a book, listen to this episode to learn why Lisa believes actually the far more sensible and aligned thing to do is to create a deck. Let’s dive in. Shall we welcome Lisa to the show? To anyone who is new to you, please. Can you introduce yourself to my lovely listeners?

02:12

Absolutely. My name is Lisa Robertson. I’m an International Best Selling Author and deck creator. I have been in publishing for over 13 years now, and I have also worked as a business coach and mentor and spiritual advisor for entrepreneurs.

02:30

Oh, my goodness, what a badass. I mean, how many books have you written at this stage?

02:38

I want to say six or seven books and seven decks. I don’t know it’s hard to keep count, because some of them are in the world. Some of them are not in the world. Some of them are about to be in the world. Roughly around 14 publications all up.

02:52

My goodness, so where did this all begin? Have you always been self employed? Or what did you kind of are you a corporate escapee?

03:00

No, God, no. Actually, I used to be a school teacher, so I was in education for a really long time, and I have taught in Southeast Asia. I’ve taught in Australia, and just one day I was standing in between two very tall teenage boys as I was working at a all boys Catholic school, and was like, No, I can’t do this. There’s got to be something better. And ever since then, it’s just kind of been my journey to make my own rules and make my own money and, you know, basically go against the grain to what everyone else told me I should be doing amazing.

03:45

And what was it that drew you to writing? Oh, actually, nothing drew me to writing. I face planted into it. I kind of have this running joke that the things that have had the most impact in my life are the things that I’ve actually face planted into. There’s never been a plan. I’m not that type of person. I can’t even plan for the end of the week. It has just been one of these things that has been a cross section, I guess, of fate and destiny, and me being a little dumb about a few things, and then opportunity just create, you know, opening up and creating itself. So that’s how I got into writing.

04:27

And I’m curious to know, has spirituality always played a big role in how you kind of, you know, go about, the decisions you make in life and the kind of paths you follow, or is that something that came up later on in the journey?  Definitely came up later on. I was an academic, so this whole concept of spirituality was not particularly anything that I was interested in or seeking out. And to be totally honest, even in. My current circles, everyone is on a bit of an enlightenment kick, and I just couldn’t care less. So it’s like, I guess I’m like, what you would call a very practical, down to earth spiritual person. If it doesn’t serve everyday life, I’m not really interested in it. If a spiritual side of life doesn’t help me get through the day and doesn’t help my clients get through the day, then I’m not quite sure what we’re all doing. So I’m very practical in that respect. So

05:32

I’m curious to know what that looks like. I mean like, because I hear various different things from different kind of clients that some who’ve got alters like, you know, like when you talk about things that help day to day life, do things like altars and kind of rituals and crystals play a role. I want your brand of spirituality. I want to know. Tell me more. What does it look like for you? What are the things that support you in your day to day, that you feel are kind of practical spirituality?

05:59

So what you’ve just talked about is is a little bit more performative in nature. And sure, we all have performative things that we do during the day that are touchstones, and for everyone, that’s going to be completely different, because all of us have rituals. Life is full of rituals. Cleaning our teeth is a ritual, getting up and doing the exact same thing every morning is a ritual. It’s a morning ritual. So the things that I tend to teach my clients, because they do tend to be very busy entrepreneurs. They’re running businesses. They don’t have a lot of time. So the things that we focus on as a spiritual practice is quiet, stillness, peace and defining what joy means, because there’s a big disconnect in what people consider to be a practice as in performative other things that they have To add to their to do list, as opposed to reconnecting with who we are and why we’re here, and what is the purpose of our life, not the purpose of capitalistic definitions, And so having time to untangle that and really dig deep into what why do we do this in the first place? Like, why do we show up? Why do we get out of bed? Like, what are those real nuts and bolts questions to just daily life? That’s more what I’m interested in, and that’s more what I teach.

07:39

I love that. And I’m curious to know, is that kind of how decks came about? Is that where your interest index originated? Or have they? Because I’m assuming that they’re a kind of tool in understanding oneself and or not, or my Am I missing the mark?

07:56

You would think that Polly. You would think that like that seems like a logical leap, right. But again, as I said, this is that’s not me. That’s just not how I work. Sure. Dec creation, okay, so let’s, let’s break this into two parts, because I think it’s incredibly important to understand the two different types of routes that people can go and the way that I do it, obviously, oracle decks and tarot decks play a very big role in a lot of people’s spiritual practice, guidance, clarity, confirmation. This is all part of our touchstone to something bigger and larger than ourselves. It is actually one of the reasons why I am really hell bent on more entrepreneurs creating decks, because these are things that their clients are using every day anyway, but the deck creation path itself for me, sitting down and creating a world and then thinking about these lessons and pieces of guidance and pieces of clarity and what that means on a day to day level, or what that means practically, that’s actually a spiritual journey for me. So oftentimes, when I take people through a debt creation course, it is pretty intense, because they’re not used to having to think about ideas and concepts and situations and solutions in a way that creating a deck presents itself, and it’s kind of very similar to sitting down and Writing a really good book. You’re creating a world. You’re creating a journey the reader goes from one point to the other, but in between, there is this immersive experience where you learn more about who you are and you. What makes you, what has defined you, what has shaped you, and then you get to question all of that and rebuild it. So to me, they have a two step process, one, which is just the everyday touchstone, which we use in our home and we use in our practice, we use in our rituals. And then two is actually the creation process, and it took me, probably until, like, my second deck, to really get that concept inside my head too. So it is like, it’s it’s not something that we tend to talk about very often, because there’s more authors than deck creators in the world. So we tend to know more about book writing than we do about creating decks.

10:40

So what was it that attracted you to that very first deck you ever created again, face planted into that opportunity out of a telephone conversation. I had no just I had no desire to do this. I was thinking it might be a nice retirement plan in my late 50s to like do something like this. And I was on a conference. I was on a phone call with who then became my acquisitions editor. But I was just learning more for myself. I was on a call, and I was really impressed with a workshop that I had attended of hers, and I had lots of questions, and she just asked me, you know, what do you do today? This is what I do. And from there, it just kind of snowballed. She just asked me if I could put in a proposal, or would this be something that I could possibly turn into a deck? And I went, I don’t know, let’s give it a try. And that’s just how it went, because that’s just the type of person I am. Like, I never go, no. I always say yes, and then freak out and figure it out.

11:43

Freak out and figure it out. I like that. So you’ve continued to face plant into decks ever since. That sounds like a choice after the second one, it was definitely a choice.

11:56

So what is it about decks that makes them special? You mentioned how people are already using them and that you have, you know, you’re very passionate about introducing entrepreneurs to the concept of creating a deck, and obviously for transparency. For my listener, Lisa is in my world. I’m very aware of the work that Lisa is doing because she’s inside my accelerator. And so we’ve already had some very juicy conversations about the fact that there are there’s a lot of conversation going on in the entrepreneurial space about the need to have a book, but you have a different perspective on that, which I’d love for us to dive into.

12:34

The perspective of having a book has been around ever since I first entered the coaching world, way back in 2010 so, like, this is not a new idea. And in fact, in many respects, it started as a bit of a pyramid scheme. Oh, that’s going to ruffle some feathers inside the business community, but it really was. It was this whole concept of, you pay me and I’ll put you in a chapter in my book, and then we’ll see you’ll get famous and blah, blah, blah, so like, this has been going on for a really long time, and because I have seen it over the last, you know, a decade or so, and then, having worked inside the publishing industry, I just know that people are getting so much misinformation, Like so much misinformation, it is really, really hard to get a book that earns you actual money, like the royalties on books are so low considering the time and investment that you put into them and book sales themselves, unless you already have an incredibly established brand. You can pay for marketing. You can pay to go on your own book tour. It’s a lot of expense and usually not a lot of reward. So sure, we like to highlight the breakout authors, the ones that have done really well. But for every breakout author, there’s probably 5000 people whose books are just either gathering dust on Amazon or sitting in their garage because they haven’t been able to sell them. And it is a very sad state of affairs that people still can’t kind of wrap their heads around the fact that unless you are out there being really aggressive with your marketing, and you have the funds to back that up with virtual assistants, a PR team doing that, traveling like so many authors today are paying for their own book tours like that’s coming out of their money that they got from the actual book itself, whereas a deck is a little bit more of a forgiving beast, like sure everything in publishing, you’ve got to go and you’ve got to tell people about it, you’ve got to market it, you have to do all of that. But decks themselves have a higher monetary return, and there are a lot. Lot easier to get into people’s hands. Now I know that that feels weird to bookish type people, but I work on both ends of this. So I work on creating these products, and then I actually work in a store where I’m in charge of the deck selection, and I am literally looking through like 15 or 16 different catalogs every single day, as we put in orders and as we curate content for our particular store, and we probably sell 20 decks to one book every week. Wow, and we’re a small store, so imagine that in a big store.

15:43

No, that is amazing, yeah.  So it and here’s the great thing, because it’s a lot more forgiving beast, because your profit margin is higher. And this is something that people share daily on social media. I think this is the other thing that people don’t understand, like, unless you’re tapped into book talk or you’re tapped into some influences, your book’s going to get a lot of noise on launch day, because you yourself as a writer, are probably going to have a whole bunch of events that you’ve got lined up for. You know, the 30 days of the launch, and then everything drops off, because there’s no real marketing plan after that. And for most people, once they’ve read the book, it gets put back on the shelf. Whereas a deck of cards is constantly being used every day, especially if it’s created the right way. And I do want to qualify that a deck does have to be created the exact right way in order for it to be a useful tool that is constantly being used and being shared throughout all sorts of spaces. And I guarantee, if you are a coach listening to this, people in your coaching program are already using decks. They’re already using them. They use the deck to decide whether or not they were going to enroll in your coaching course. They did spreads, they pulled confirmation, they asked their cards questions, I guarantee it, but they didn’t use yours, and they’re still not using yours. So there seems to be this big disconnect on how do you get your knowledge and expertise into the hands of people who will share it for free, plus keep your information with your own clients and have it circulated engaging on a regular basis. And that is something that decks can do, that books tend to do for a short time and then drop off. So it’s just something to think about when we when we consider going into that next level and building that big business card, which is what people say your books are. And I would say, Why have one business card when you can have 44 and that’s about the amount of cards in a in an Oracle deck.

17:55

I love that. And when it comes to creating a deck, is it a prerequisite that it needs to be a spiritual one. Or would somebody like me who helps people with their businesses? Would a deck be a good match for the kind of work I do and the kind of way I support my clients?

18:09

Absolutely. I mean, I think that I’ve always wanted a business deck, so, like Polly, if you created a deck that would definitely be on my desk. Because I think that, like, there are things that we would love to be able to do from a business day like and I have thought about this because as I was putting this together, this program together, my core audience is actually coaches and entrepreneurs. Though I tend to get, ironically, most of the clients that have finished the process and now have their decks being published are in the spiritual realm. But I’ve always thought, how cool would it be to, like, get up in the morning, shuffle a deck and, like, have it say, because I always think about your voice, just because of the way that you do the shout outs in our group, reach out to one person today and see if you can make a sale, like, stuff like that would be so helpful. Have you written an email this week? No, I have not let me do that now, like it’s, it seems like it wouldn’t be, wouldn’t make a very interesting deck, but I think, like if it was crafted correctly, and we use the foundations and the pillars of how to create an engaging deck and how to tell a story, and how to move a reader from one journey to another. They could be very successful. Danielle Laporte used to have these decks that she created from her fire starter. Course. I don’t know how many of your listeners know her. She’s Canadian. She’s very big in the US. And hers were just like little affirmations, like just words on her cards, and she would sell out every year. Now, that particular deck kind of has had its day. It doesn’t sell as well as it used to. We live in a very visual world now, but she did that for years, and she was the only coach in the coaching space who was doing this. She was making bank.

19:59

Yeah, I like how personal it feels as well. Like nowadays, people are using AI to kind of get prompts and ideas, but there’s something so different about having that deck in your hands. And I guess one of the questions I have is, anytime I’ve ever seen a deck, it normally comes with a like, a little book. So do we need to write a book as well as creating the gorge? Because I get excited by the cards. I’m very visual, so I can already imagine, like, the cushy cherries and the lobsters and all the fun things they could be doing. But does it need to come with a book alongside it as well to kind of help them understand how to use the deck and all of those kind of things? Yes and no. It depends on the type of deck. It depends on its purpose. This, again, comes down to construction based on reader journey. But I also would say, why would you not add additional information? So think about it this way, if you want to, if you were going to write a book, you’d have to sit down and write 65,000 words, like, that’s a minimum for a non fiction book. If you’re in the coaching industry and you want to write something, you’re going to have to write 60 to 65,000 words. You’re going to have to sit down. You’re going to have to create that original content that’s gonna have to be edited a billion times. Then it’s gonna go to another editor, where you’re gonna edit it another billion times, and then hope to God the printers don’t screw it up. And like, you know, you don’t have a colossal bad launch.

21:17

You’re really not selling.  Been there, done that. Listen, anything that could go wrong in publishing in the last 13 years, I’ve had it happen, but so why not sit down and maybe write 10,000 words and do the same process, but also have cards that go with it? Because you’re going to get two different very types of people. Bad, bad sentence structure. Sorry for people who are listening to this later, but it’s much earlier for me than it is for Polly. There’s two types of people that pick up decks, one that will just primarily use the cards, and they’ll use the cards as prompts. And then there are actual like bookish readers, who want the book and they want more information. They want a little bit more juicy bites of guidance and clarity. So I always highly recommend that people do put a guidebook together with it, because you were thinking about writing a book anyway. So instead of 65,000 words, let’s do eight to 10,000 words. Easy peasy. I really like the sound of this. And you know, one of the things that came to mind listening to you is that, like my daughter’s very ADHD. She really struggles. Like, all her books all have pictures. I mean, she is 10, so she’s well, back to 1011, so she’s on the younger side. But I could just see how things like decks would just be so much fun for her, because she does like learning. She does like information. She loves a visual. But she, yeah, she’d be the person who wouldn’t be reading the book, while my son would be the one who would pick up the book and read it back to front, no doubt. So I love the whole idea that it’s accessible and digestible and just all the kind of good stuff. So if somebody’s listening to this and like, right, I hear you. I am not writing the book. I mean, honestly, as you said, 65,000 words, I could just feel my stomach contracting up into my chest area. Thank you. If they’re feeling like sold on this whole concept, but thinking about as many you know business owners do, or coaches may, may be thinking, you know, it’s like, well, what’s the what kind of money do you know, with a book, there’s obviously the investment of the kind of the editor and printing and, I mean, I’m not gonna go to all of it, because that’s not the subject, but what does it look like with a deck? Is it a more expensive process and getting your book published? Is it cheaper? Like you mentioned, the profit margins are higher. Can you can you share a bit more on that? It depends

23:29

what route you go, to be perfectly honest. So if you are going traditional publishing, it’s not going to cost you anything to get it published. Depending on the publisher itself. You may have to pay for up to six to 12 pieces of art, depending. Some publishers like to have the art submitted, and they like to know that you’ve got an artist locked down. Some do not. It depends. Now, if you’re doing it yourself, then this is where you would be crowdfunding. So again, it would be, you know, you you would probably have to pay for the artist, or you could make an arrangement with the artists, and they could get their, you know, part of their money up front as they do the art, and then the rest when the crowdfunding money comes in. So those are the two normal routes I’ve had clients do both, but most of my clients end up with a publishing contract, so that’s not really that big of a deal, but for those who want to go crowdfunding, I do have someone Who comes and speaks inside my group program, who is like the pro of crowdfunding. They have been doing indie decks for 10 years, and they know all there is to know about getting artists, hiring artists, getting it to printers and getting that turned around. So I’m thinking that like depending on how much you pay the art. And again, every artist is different, and I’m going to say this only once. I am highly discouraging people from going down the AI art track, because I think in a couple of years, that’s going to come back and bite you in the butt. But if you can negotiate a good agreement with your artist, that artist could cost you anywhere, say, from maybe three or 4000 up to 10,000 depending on their skill level and how much they charge and how much work you’re going to get pay them upfront, and then you should be able to make, you know, at least, I would say, well, on traditional publishing, we make way less. So I make $1 per deck. That’s full transparency through traditional publishing. But for those of you who are doing crowdfunding, then you’re going to work your own profit margins in based on how much it’s going to cost you to create it. So your profit margins could be three, $4 as opposed to mine, which is only one. So it really does depend on what route you go, and you know how many decks you sell, because it is a product that is then going to be yours to have to create passive income for as long as you want to create it.

26:17

So do you feel for people to be successful with selling their decks, that there’s a kind of minimum kind of minimum kind of community size that they should have for it to kind of have the best chances of succeeding. I would say, so. I would say, especially if you want to go the the crowdfunding route, I think if you want to go to the crowdfunding route, then I’m really talking to the coaches who already have the list. They already have the programs, they already have the social media presence, so putting this into their funnel as an actual product is just the next logical step in the mix. Because here’s the thing, there’s a lot of ways that you can add product to your coaching business. Leonie Dawson has done it really well with doing her 12 month calendar, journal type things. She’s been doing those for years, but that’s a lot of it’s a lot of work that she puts into those every year, and she does them every single year. So she doesn’t just produce it once and keep selling it. She does it every year. As I said, Daniel Laporte is another one who’s done that product to coaching funnel, and she’s done it exceedingly well. So one of the things that I do when I first, initially talk to a client is I do want to know, what is their business? What is their funnel look like? There’s a lot of front end business work at the front of my course two where we do go through business, we do go through audience, because I want to make sure that you’re hitting the right people with the right content at the right time. So there is some stuff that I go through initially just to make sure that this is the right choice, that this is the right idea at the right time for your business. And it is an it is the next logical conclusion, because you’re kind of tapped out on everything else, and we all can only reach so many people at any given time.

28:09

Yeah, it sounds so exciting, because, like, from what you’re sharing, you know, as long as you’ve kind of got the right size community and engaged community, and let’s say a kind of a niche that you’re known for, which I imagine, can only help the demand around the deck on the other side, and also the simplicity in terms of what you’re putting into that deck. Like people will know what it is because you’re known for a particular thing, but the fact that as well, you know that there are minimal expenses upfront when you can combine something like crowdfunding or potentially find a publisher. Like, I mean, it’s a no brainer, right? Okay, so we’ve talked about money. What about time? Like, what’s the kind of general time investment in terms of how long it takes somebody to create a deck and publish a deck? Like, what’s it from concept all the way through to actually being a tangible thing they can hold in their hands and start selling? What does that look like?

29:00

Again, it depends on the route and it depends on the artist, because the artist is going to take up the biggest amount of time. So creating the art is always going to be the thing that is the most time consuming. Because from the Creator perspective, your time is front loaded, and then you do the guidebook, you know as the art is almost complete. So in the middle of the project, you’re not really doing anything except for creating buzz, which is what I always tell people, as this is all coming together. You’re telling the story, you’re telling the story, you’re building the market. You’re getting people excited for what’s going to happen. Now for us in traditional publishing, that is a very, very long period between concept and holding it in our hands. It can be anywhere from two and a half years to three years, if you go that route now. But remember, traditional publishing has a built in kind of distribution center. It has foreign rights. We get to have our decks transferred into different languages. Pages. It’s all fun. So if that is the route that you’re more inclined in going, because down the track, you would like to write a book. And this is like, you know, you’re thinking about adding a publishing funnel to your business altogether, which is great. And I don’t think people think enough about creating a publishing funnel as a stream of income over the long term, like that’s a decades long vision that you’re holding for yourself. It’s not a one book deal. Let’s talk about that you never just do one book if you’re going to enter into publishing. This is a this is a decade long process where you’re crafting a funnel. You’re dropping content in. You’re constantly being the mix. You’re constantly getting on shelf space you’re in front of a lot of people. So that’s where traditional publishing comes in, if you’re going to do it, crowdfunding, which is what probably most coaches would do, I imagine, because they want to get that out as soon as possible. Then that comes down to a contract that you create with your artist, and that’s going to have a big impact on who then does the art. So if you’re looking at a stand up Oracle deck, which is about 44 cards, I would imagine that if you’ve got a pretty seasoned artist and they do freelance work on a regular basis, you might be looking at 18 months to get that from beginning to end, but it does come down to the artists, because they’re the ones who are doing most of the hard work.

31:27

Yeah, and I’m curious to know, are there like artists specifically for decks, or are you kind of just finding somebody whose vibe you like and hoping that they know how to transfer it to a deck?  Believe it or not, there are a pool of artists who love working on decks, and then there are artists who are like, I am not touching that with a 10 foot pole, yeah, because it’s, it’s a big commitment for an artist. A deck is basically them creating a portfolio of artwork. So, I mean, it is a it is a very big process. Now I’ve worked with, because I’ve done so many different decks. I’ve worked with an artist who was really, really fast, like on the soul cats deck, my artist, Adam, he completed the artwork in eight months, which is just unheard of in the tarot community, because that’s 78 that’s 79 pieces of art he did in eight months, like he pumped that out, and then a deck that I’ve got coming out next year has literally taken us seven years to do because the artist is slow and meticulous and her artwork is exquisite, but it is one of those things of depends on the artist, depends on the art, and then you can build in your time frame from that. But again, a book is not exactly a quick route, either. If you’re going with traditional publishers, it’s going to take you anywhere from eight months to 12 months to write the book. Again. 65,000 words is not something that people usually just sit down and bang out for the very first time. Now, once you’ve been writing books for a while, you get used to writing that amount of words, you know, and you can probably do two books a year, but for people who are coming into book writing for the very first time, that is a daunting task to know that you’ve got 12 months or eight months to write 65,000 words, and those are good words, not bad words, good words. And then it still has to go through the editing process anyway, so you’re still looking at around 18 to 18 months to two years, even with a book. So time investment is time investment for a product that’s still going to go out into the marketplace. What I’m telling people is you could choose something that could actually have a little bit more longevity, give you more income and impact, and then once that’s achieved, if you kind of liked where that went, maybe you might do another deck, or maybe that’s when you’ll write the book. So I think I would like a caveat in this too. If you have written a book and it didn’t get the traction that you wanted, maybe think about converting it to a deck. Just gonna put that out there too.

34:07

I like that. Yeah, that does make so much sense to me. And it’s kind of giving your book a new life as well, which feels really exciting, because if you have put that much heart and energy into it, for it to kind of, yeah, be sitting there gathering dust, to kind of breathe new life and energy into it through a deck just sounds just amazing. And like you say, it’s just going to appeal to a different type of person as well, potentially as well. Yeah, okay, I’m obsessed. So if anyone’s been listening to this and they’re thinking, okay, you’ve convinced me, I’m going to ignore the book idea for now, I’m going to focus on the deck. What should they do next? Where can they find you? Because I feel like they need to find you. Obviously they need to face plant into you, not not physically into your content. So where can they find you? So there’s a couple of different ways you can go to my website, which is lisarobertson.com There’s definitely information there. For you to click on, on debt creation, and there’s a couple of different ways you can work with me. For debt creation, we can just do a regular consultation. I can create it for you. That’s an option. Or you can come into my program, or you can find me on social media, generally speaking, on Instagram is my preferred channel. So I am at the Lisa Robertson on Instagram.

35:24

Amazing. I think you’re going to be on those clients that I end up becoming the client of at some point in the very near future. I think I’ve been threatening you with that for a long time, but yeah, every time I hear you talk about this, it’s so compelling. So the links that Lisa just referenced then will obviously be in the show notes. So go click on them. Do go connect with Lisa, because she is the friendliest, loveliest and most like knowledgeable human being. So go check her out and Lisa, thank you so much for joining me today. I really, really enjoyed this conversation.  It is a pleasure to talk all things publishing decks and face planting into opportunity.

35:59

Love it. What a way to wrap up. Well, well, well, what a conversation. I mean, what are we thinking? Cushy business deck. Do you think it should happen? Do you want some prompts about how to be the best cushy CEO you can be in your business? I know I’m certainly thinking about it. And like I said earlier on the show, I can see a scenario where I end up becoming Lisa’s client. It’s so often the case when these amazingly talented business owners come into my world that I end up being in awe of the work that they’re doing. And Lisa is no exception to that. Anyway, I will be back in your ears next week with a well, I say it’s a solo episode, it’s a collaborative episode. It’s the first of its kind that I’ve ever done where I will be inviting you to share your questions with me that I will answer on the show. It’s a chance for you to give a shout out to yourself and the business you do. So if you want to be involved, DM me the word guest. Just made that one up, but I’ll make sure it’s working by then, DM me the word guest, and I will make sure that you are sent the link so that you can share your everyday sales question with me. It’s as simple as you’ll simply introduce yourself. For example, I am Julia nutritional therapist at nutritional therapy.org and this is my question for you, Polly. I mean, how cool would that be? You will get in front of all my listeners, and I’ll get to hear your question. And I’m just excited for that idea of connecting with you as directly and humanly as possible. And if it works really well, I can see this being a thing moving forward. So one experiment with me. DM me the word podcast. The link to my Instagram account is in the show notes, and let’s get you on my episode. It’s literally something you can record in your own time. So there’s no time obligation, simply for you to find a quiet moment to record where no other noises are on, going on in the background, so that I can share your question on my podcast. I cannot wait, wait to be answering your questions. I’ll be in your ears next week, as always. If you found this episode helpful, please do subscribe and please do share. Please make sure all of our business besties know about this podcast, because we’re bringing the value every week, and I want to make sure it’s reaching as many people as possible. Thanks again.