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Welcome to Make More Money without Selling Your Soul with me Polly Lavarello, evergreen marketing expert. This podcast is for you if you are an online entrepreneur who is looking to simplify their business to scale.  On this podcast you can expect to hear regular talk about wealth, about selling and about wellbeing. Because I believe these three core fundamental things are pivotal to your growth moving forward.

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Hello and welcome to the show. Today I am talking about How to turn your group programme into an everyday Sales Machine. Now I am so excited by the theme of everyday sales, and it seems you are too, which means that I am going to be creating a mini-series. So for those of you who are listening right now thinking, This sounds great, but I have a membership, or this sounds great, but I work one to one, or this sounds great, but you know, what does it require in terms of an office suite? What does it require in terms of marketing? What does it require in terms of advertising, what kind of funnel works best support everyday sales. I will be covering each of those in their own individual, specific episodes, so that you can get crazy amounts of value, like, honestly, the amount of people who’ve come to me and share just off the back of my podcast alone, the amazing results they’ve managed to achieve.

And I’m here for it, and I really want to make all this stuff as accessible as possible, because being a powerful woman in business, being able to make her own decisions, working in her own time, having revenue that she can forecast has never been more important. I’m recording this on the morning of the election results, and as a woman, I’m grieving woman kind right now, and what that represents now, without going into that. But you know, whenever there are uncertain times around us, which I’m sure will be impacting many of my listeners, or maybe all of you. You know, when that happens, it is a reminder that the more resilient, the more robust we can be as individuals, the less the external situations can impact or affect us. So, you know, being self-employed, being able to make money in a way that isn’t draining or burning you out is more essential than ever, my friend, and being a business that can, you know, be as dynamic and kind of responsive as as we can be as a small business is also really potent right now. But anyway, let’s, let’s not get into that right now, because I’ve got, you know, essentially, I’ve created a brand new resource on how to turn your group programme into an everyday Sales Machine. And I’m not exaggerating when I say it is flying, flying off the digital shelves. I’ve never seen you guys so excited. It’s actually made me think, why did I not start referring to Evergreen as everyday sales earlier? Because, quite frankly, that’s what evergreen represents. Evergreen represents the ability to make sales every day and rather than be reliant on live launching, rather than having a business model that sees you at capacity when you have too many one to ones, it’s the ability, as I was last night, as I was falling asleep last night, I’d gone to bed at 8pm because I had this awful cold, which I still have the remnants of right now, but I can at least talk, which I couldn’t yesterday. But as I went to bed last night, you know, there’s a thing, and there was a sale. And beyond that, there was about three people who’d inquired about working with me, and a whole bunch of other stuff, all going on all while I was lying my sick bed.

And it was such a nice feeling. You know, before when I’d be sick, I’d be sat there trying to rest, but thinking, oh God, you know, will that will I, you know, how is this going to impact my sales? I’d be thinking, oh God, next month’s December, I’m gonna have all these kids events going on. I’m gonna have, you know, all these family things I want to attend. I’ve got my, you know, son’s autism assessment coming up at the middle of this month. You know that I’ve got a lovely, what’s it called, summit that I’m attending mid November. I’ve got loads of things going on, and so just taking a day out can feel stressful, right? You know? But what was really lovely is, aside from two gorgeously patient one to ones who had to move their calls, everything else was unaffected. You know, sales were still coming in. My business was still ticking over. My automated posts and emails were still going out and people were still inquiring to work with me, and that’s what I want for you. I want you to have a life proof business, one that allows a life to life. Because let’s face it, life has a tendency to do that. But anyway, let’s get into this. Because I could be here for hours telling you all the reasons why you should be focusing on this today and not tomorrow. So firstly, let me talk about why everyday sales rocks. Okay, and this is inside the free guide.

So if you’re thinking, This sounds great, I feel like taking notes. Know that it’s already inside a guide, and you could even download the guide. And you could download it now if you wanted to, and have a little look through it as I’m speaking through it. If you are looking at the guide with me, right? Now, then I’m on the very first page after the intro, because the intro is me kind of waffling like I am right now, right? Let’s get into it. So the number one reason why everyday sells rocks is because it allows you to be the CEO that you desire to be. So a tantalizing office suite, consistent, dreamy clients and scalable revenue enables you to hire confidently and build a solid business infrastructure that allows for holidays and sick days, no stress.

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So actually, funnily enough, it does lead really nicely on from what I’ve just shared with you, which is, you know, when your business is you, then if you are ill, if you are on holiday, if something else is happening, then you’re going to worry about, you know, if a live launch is happening and a bit of tech fails you, you’re going to think, oh, no, everything was resting on this launch. Or, you know, everything was resting on my ability to work today. You know, when you have everyday sales funnels for your business, every day gets to be a good day, no matter what you’re doing with it, right? I’m not pretending that there is no work involved. I’m not pretending that there isn’t, like, the development and creation of it in the first place, and the refinement ongoing. But I am being honest when I say it takes up very few hours per week, and it enables you, in the hours that you’re not working, to know that your business is still working for you. And I don’t know about you, but that gives me so much peace. So the second piece is brand authority. Okay, so if you want to become the go to authority in your space. Having everyday sales really makes that so much more possible. So most business owners underestimate the power a compelling offer has, and the compelling offer suite with really niche positioning, because that’s what creates easy sales. That’s what creates the moment where someone goes. You know what? I finally realized I need to prioritize, let’s say everyday sales.

Oh, I’m gonna go to Polly because I’ve been listening to her podcast. I’ve been following her content. It’s all been around that all the time. Of course, she is the expert that I am going to go to. Now, anyone who is instead jumping from pivot to pivot, offer to offer, and not really standing by their core office suite, standing by their core brand positioning is slowing down that process of somebody choosing to buy from you, because that trust won’t be there. So yeah, so it really makes a huge difference. You know, when we continually bang the same drum, people will pay attention. People will take notice. People will invite you on their podcast, because it’s clear what you’re going to talk about, it’s clear the value you’re going to bring, and it’s clear you’re overflowing with that value. So why wouldn’t they want you on their podcast, on their stage? Why wouldn’t they be reaching out to you saying, When are you going to write that book? Finally, I want all these thoughts and ideas in a digestible format, all of that stuff starts to kind of approach a you, rather than you having to proactively seek it. And don’t get me wrong, when you proactively seek it as well, you’re much more likely to get it because someone will go, Yeah, cool. Of course. I want you on my podcast. You know, I’m not having to go through 12 posts to get an idea of who you are. I can see it immediately.

Okay? The other thing that everyday sales enables you to do is it allows you to ditch the feast of famine, living so live launching and being fully booked with one to ones. Can see stuck in a highly unpredictable and never ending cycle of delivery and launching and which to prioritize. You know, like the thing I see so many people even really deep into their business, saying that they struggle with is that balance between client delivery and marketing. And one of the really important things that we’ve seen in 2024 in particular is that you cannot mess around with client delivery. Back in 2020 everyone was so excited. Everyone’s like, as long as you can market it, you can sell it. And so few people drew attention to the importance of, yeah, and you kind of want to be able to deliver something good as well. And a lot of people got burnt by that. A lot of people got burnt by being, you know, experiencing an offer that just wasn’t what it was in the marketing. And that has left people being way less trusting. Now, what do you think is one of the things that prevents people from being stuck in that cycle of distrust, that cycle of inaction because they’ve been burnt so many times, it’s ensuring that you deliver upon something that is amazing. So not only can you promote it with absolute confidence, but also your clients will become your best brand ambassadors. And beyond that, when you continue to bang the drum all the time around the same area of transformation, people are going to recognize like that person wouldn’t be doing that unless they were good at it. Right? There’s nothing that says to me, you’re not very good at what you do than somebody who keeps on chopping and changing their offer all the time. It shows to me a lack of commitment, and if they can’t commit to their offer, that leaves me questioning, why should I commit to it? Okay? So don’t ignore these subtle things that we can do that can literally cannibalize our potential to make sales okay? So that was one two and three. Number one was be the CEO you want to be.

Number two is brand authority. Number three is ditching feast or famine, living when you’ve got sales coming in every day, even if. They are on the kind of low ticket, medium ticket side of things, because those systems that enable those everyday sales are really easy to measure. You get to turn the lever on. Do I want to turn this up? Do I want to turn this down? Okay, I know for every one pound 50 I spent, I make four pounds. So how many of those one pound 50s do I want to be spending to make what constitutes a good profit margin, right? That’s how simple it gets to be. And the amount of people, instead going, Oh, I think I’m going to try another real strategy, instead of recognizing that, actually, with the right funnels and the right advertising or the right levels of visibility, how many sales I get to be making. Okay? So number four, and I love this one so much, drop the icky sales tactics. So by the way, when I said the five steps, if you’re thinking, these aren’t the five steps to everyday sales, you are correct, my friend, these are the five reasons why you should be interested. Okay, so don’t worry if you’re listening to this thinking, hold on a sec. I can’t implement any of this like this, all sounds good. Do not fret, my friend. I’m getting to that part. Okay, so drop the icky sales tactics. So yeah, alongside live launching comes that high pressure selling, that pain point marketing, or even the need to kind of do, like flash sales, where you’re pretending something is going to be, you know, like the best thing at a certain time. You don’t need to do that again. When you’ve got that brand authority, when you’ve got that clever office suite, when you’ve got that funnel, you don’t need to be doing any of those kind of, like cold DMS, or, you know, kind of pretending that something’s not going to be available for three months, or genuinely not making something available for three months. I mean, who’s that helping? If someone goes, Oh, I’ve only just discovered you. I’d love to work with you.

Oh, but your your car isn’t open for three months. Oh, cool. I’m just going to sit here and wait. Do you think they do that? You know, the biggest driver to sales is internal urgency. So the likelihood of someone sitting there for three months to come work with you is really small. The likelihood of them finding a competitor in the meantime and being re targeted, probably by a competitor with a similar offer, who is saying, yes, enroll with me now you’ve lost that sale, my friend. So you know, when we have our doors open all the time, it’s amazing how many sales stream in through them, but when you’re closing them all the time, you’re making it hard. Now, I think it’s really important to say here, I’m not by any means advocating for only evergreen. I think combining evergreen with the live launching is a delicious combination. I think having a marketing event that brings additional visibility, additional connection, additional kind of market research, almost, is a really powerful thing to do. So I do know, sometimes people going to say to me, Can I mention live launching around you? I’m like, yes, yes, you can. Like, I’m not, like, you know, I’ve supported multi six figure live launches. I’m not, you know, I’ve been in that game. I know what it’s like. Just, quite frankly, it’s not for me. I would never spend 10s of 1000s of pounds on ads over the course of one month to have one big live launch because my nervous system couldn’t handle it. But I’ve supported those whose nervous systems what I don’t know, I would argue maybe they can’t handle it, but I’ve worked with those who can do that. And it’s just not for me.

And five finally, it’s a cushy business set up. So by having one group programme at the core of your business that you’re enrolling into every day is like the easiest way to hit 30k months working just three to five hours per week. Really, I’m sorry, not working that would that would be dreamy. Coaching three to five hours per week could even be less than that. I’ve got clients who are literally coaching 90 minutes every other week, and then the rest of the time they actually get to focus on, you know, up leveling their resources, up leveling their automations, up leveling their advertising and all the pieces that come along, scaling, you know, but still, you know, a very comfortable three to four day working week doing what you love. I mean, come on. Okay, so those are the five reasons I want you to think about it and all the reasons why I think you’d love it. Now I’m going to share with you the five steps that will get you there. I know you’ve been waiting patiently for this. I’m gonna, I’m gonna give it to you right now. I’m only 13 minutes, and we’re doing okay. I know, I know I can. I can chat a lot. Okay, so the first step commit to your cushy what on earth do you mean? Polly? I know I’m going to break it down for you.

So it’s time to upgrade your business to one that is entirely U shaped. Be honest with yourself. How much profit do you want? How many hours do you want to work? How many clients do you want to be supporting? Where do you want to be supported? Now you may listen to this and think like, Well, why are you asking me this? Like, isn’t it obvious? Well, no, it’s not obvious. I’ve worked with people who say I love the idea of evergreen, but the idea of having a group programme with 100 people in it just makes me want to run to the mountains and retire already, like, you know, and that’s totally fair enough. And it doesn’t need to look like that. It can be a small, intimate container, a small high ticket container.

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Should you wish to it could be mid ticket, and you could have hundreds of people in there. It could be that you are supported by an OBM, a social media manager, a Podcast Producer, a va you could have all those pieces. Some of my clients have all of that. You know, I’ve got. The clients who have a VA and basically a sales team, and that’s all she needs. Oh, and a co coach. So there’s a co coach in there. I’ve got other clients who have community managers and a VA and a copywriter. So what I’m saying is they’ve all chosen different paths. Why they’ve Why have they chosen different paths? Because they’ve chosen the path that suits them the best, right? For some people, they’re like, You know what? I just want one really close business ally, and that’s it. And again, it makes sense, in accordance to what you are building. You know, my client, who is a community manager, has hundreds of people in her containers at a time. It really makes sense. My client, who has the sales person working for her and the CO coach, similarly, has a lot of people in her containers, and having that CO coach enables her to not have to do all the calls.

But ultimately, you need to know what you desire, because the last thing I want for you is to look at your container of 100 people and be one of those coaches that goes, guys, I know you’ll love it here, but I’m shutting this down. It’s too much me. Like No disrespect to people who’ve done that, even though that sounded really disrespectful. But the reason why a lot of people do that, and to be fair, to be fair on those people, it’s hard to know what it’s going to be like running a container of 100 people, until you’re running a container of 100 people. So I will give I will not nod my hat at them in that regard. But at the same time, something people are really resistant to is slowing down to speed up and slowing down for a moment and being like, do I like being at those parties with 100 people? Because it will be a similar energy when you have, you know, a container with 100 people. It just will. Or do? Am I bit more introverted? And I really value those small, intimate spaces where people are really heard and really seen, and really profit from those close relationships they build from being in a small container. What I’m saying to you here is, is all of these things can work. The same person with 100 people in their container could be earning the same as someone with only 15, you know, depending on the niche, the angle, the how you price it, how you decide to work. You know, all of these things obviously have an impact. So decide what it is that you want, you know. And think about the hours that you want to work, what hours you know? What is that actually going to look like for you, and what are you willing to work in the first place to get these things set up? And you know, is there a certain amount of profit you need to already have a side right now to make it easier to invest in the systems and the tools and all the pieces you want to make your life more automated moving forward? Yeah. So just think about what it is that you actually want, like I say, I think basically it boils down to not super extroverted. Then think about what are the things that’s going to make it easier for you if you want to have a really large container? Because there are things, believe me, and if you’re you know, anyway, basically, think about it.

Don’t just dive in head first, following anybody’s strategy. Think about what makes you happy, because, believe me, we have so much more choice over how we dictate the direction of our business than we give ourselves credit for. So if we lead with what if, rather than Ah, that’s impossible. It’s amazing how many things you can create for yourself. Okay, so you’ve committed to your coach. That’s step one. Step two is up leveling your offer suite. So it’s time to streamline and refine, to wrap your strength, your strengths, up into an irresistible Give it to me now offer that will leave your dreamy clients banging your digital door down. So what we know is that with low ticket offers, they’re great and everything, but they tend to be the offer that we have that basically offsets our list building costs. They’re not there to make us insane amounts of profit. And some people are surprised by that. When I share that with them, they’re like, what, I thought I could make loads of money with that. Like, no, because unless you have a following of like, hundreds of 1000s, then chances are when you sell that low ticket offer, it’s going to be a nice little kind of boost, but it’s not going to do very much, right? So the main profit we make in our our business is through our core group program, because even one to ones, even where you’re charging significantly more for one to one access to you, you know, at the end of the day, there’s a cap to how many one to one clients you can work with, which means your group programme is the most valuable business asset you have, because it’s the one that has infinite scaling potential, and it has even more when you design it to enroll into every single day. So but one of the things that obviously makes that easier, because sometimes people flinch at the idea of like, oh my god, commit to one group program. Like, what math do I choose? How do I make sure it’s the one? How do I make sure it’s the one that’s in demand.

Don’t worry too much about that, because you’re going to do a heck of market research around this stuff. And ultimately, what I see for a lot of my ongoing evergreen clients is that they mix it up. Like one month, they’ll call their group programme one thing, and they’ll call it another thing the next month to re engage people and see what it is that people respond to. But what you need to be confident about is that you are delivering an exceptional experience. Because whatever its name doesn’t really matter, as long as the actual offer. You know the promise is what you’re delivering upon. So up leveling your office suite and particularly your core group programme is essential. Okay, so we’ve committed to your cush. We. Got leveled your offer suite. And yes, these do break down as cushy, C, U, S, H, y, but then we are sell, validating and systemizing. So let’s go and sell this thing before you spend resources on building your funnel. This is a fact finding mission, where the feedback will support you to create a knock it out the park client experience. So yeah, so we’re selling, accelerating selling it to validate it. But there is a demand for this group program. In many cases, people come to me with existing group programs.

Oftentimes they’ll audit it, up, level it, and then decide to do something slightly new to it. So whether you have a group programme or not, this is still a really relevant part of the parcel, because essentially, we’re kind of getting data to kind of figure out what we do the next part. It may be, in some scenarios, you can skip this piece altogether, but it usually ties in really nicely with auditing your delivery piece. So yeah, and then systemizing it. So of course, once we’ve sold it and validated it, that’s done live, you know, in a live launch, on the other side of that, we want to be able to systemize it, so that we can be enrolling into it every single day, and then the H is, harness the momentum. Okay, so learn how to be the engineer of your evergreen engine. Become a master at fine tuning, what needs tweaking, and how to avoid unnecessary work where things are ticking over nicely. Okay, so this is so important. I see people having amazing launches. I see people having amazing group programs, and then they’re just like, Oh no, I’m going to make my life really difficult and do an entirely new offer and an entirely new launch, or, you know, focus on selling some kind of, I don’t know, side project, rather than harnessing the momentum and recognizing that when they have an evergreen programme that can be enrolled into all the time, they could be marketing it all the time, and essentially fine tuning it. And this is also what can go wrong, where somebody looks at their evergreen sales, say, a month in or even two weeks in, and they’re like, Oh, this isn’t where I thought it would be.

And rather than persevering, they immediately just drop tools and go to the shinier thing. And long term, you will make less money with that approach. You really, really will I know I’m being Auntie Polly right now, who I like to allude to when I’m kind of jumping into like I’m almost throwing a big fat should at you right now. And I don’t like shoulds, and you shouldn’t like them either. That was funny, but I need to get out more. But I really, really wish say. I’m not gonna say, Should I really, really wish more business owners would be patient and persevere? I love that Katie on the last show said she wished people wouldn’t dabble with Facebook ads, because when you dabble, you’re half heartedly in it, and you’re gonna get half hearted kind of results, and then you’re gonna think, Oh, well, this didn’t work. Commit my friends, commit to your clients, commit to your offer, commit to creating a system that enables you to have everyday sales. And believe me, I know I say this so often, but you know, I’m recording this in November, the version of you sat poolside watching your kids play, or the version of you who said to your partner, let’s just get a backpack and go off to Bali for a month. Yeah, don’t worry, I could still make sales. That version of you will be celebrating your decision right now. Okay? Because you just will.

And there are people who just are sitting honestly, the amount of times I’ve audited people’s businesses. And this is, this is the thing I do as part of a VIP day. I always spend about four hours going through absolutely everything. And there is never an occasion when I do this, where I don’t identify so many things, where it was so close to working, and then they just walked away, and to think where they’d be at had they not given up on it. So please don’t be part of that. Please, please don’t. And then finally, the Y stands for yellow. This is the part where your business becomes creepily spacious. People. Some people fill this time with Ukulele lessons, world swimming, strength training. Yeah, that’s me, while others get busy doing all that thought leadership stuff, it’s up to you. It’s your cushy business, right? Well, I’m suddenly recognizing we’re 23 minutes in, which is one of my longest episodes ever, ever, ever, as a solo episode. So to avoid you too much pain. I’m not going to go really heavily into the mistakes to avoid, but I will go over the top line of them, and you can then read up more of them by downloading the guide below. But let me just go to the top line mistakes to avoid. Mistakes To Avoid are going straight to Evergreen if you haven’t optimized your program, delivery your program, onboarding your programme off, boarding your accountability and your milestones and all the pieces that make these things work evergreen, it’s not going to work. If you’re still like, teaching live, it’s not going to work. Okay? So it’s really, really important that you audit and optimize before going evergreen. That’s number one. Number two is investing in expensive software. Please don’t do this. So many people like, Oh, I’m taking the Align action. I’m buying the expensive software. This is what blah de blah has. So of course it’s going to work. Expensive software. Ain’t going to do nothing. It’s like painting a poo. Okay? Please appreciate my lack of swearing it if you know, and I’m not saying painting a poo, it means, if your offer is lackluster, should. Start putting some gold paint on it. Ain’t gonna change anything. Okay? If the offer isn’t selling, it isn’t selling, okay? Or even if it is selling, and you go straight to Evergreen, you could end up facing various pitfalls which make it feel overwhelming. So please don’t invest in the software until you’ve validated your offer and you’ve validated the Evergreen way of running it.

You know, that’s the simple part, the software. Don’t rush ahead with that. There’s absolutely nothing to gain from it. The other mistake I see people making is choices that won’t scale later. So please, you know, make sure that you, you know, don’t do things like, I don’t know, one to one bonuses that you know, when 50 people will say yes in the same month, you suddenly can’t do that, and you’re letting everyone down. That’s not the best first impression. So do think about what will scale later. You know, basically it always boils down to your time. So if you are throwing in your time as a bonus, whether that’s personalized reviews or any of those things, do think about what that will look like as it scales. It may be that you need a team member to help with those reviews, or maybe it means that you do a different way of reviewing so that you can review several all at once, or you pick one as a case study anyway. Let’s not go into that any further. The other mistake people can make is over complicating their offer. So but yes, your skills can help a lot of people, and they can result in so many different outcomes. But don’t forget specific sales. Okay? So if you want to sell evergreen, you ultimately want to be known as that person where they’re like, Oh, you need help with, you know, everyday sales. You’ve got to go to Polly Lavarello, that, that chick knows her stuff. And you want it to be that simple, you know, someone’s like, oh, Evergreen, everyday sales, like, Polly, Polly, Polly, okay, okay. And that doesn’t happen if we’re going, Oh, but I could also help people with Facebook ads. I can also help people with funnels. I can also help people with curriculum design. I can do all those things, but I’ve niched in this one area of evergreen and everyday sales, because it’s too complicated. Like no, there’s no point doing that.

Once people come into my world, they can learn all those things about me, but I need that hook that makes them pay attention to me. And in my case, it’s everyday sales. Okay, cool. So in the guide, I also share with you what it looks like before and after everyday sales. I share the things that are in and out, the things that are, you know, all the all the good stuff. And I even share a 360 day roadmap from beginning to end in terms of setting up an evergreen funnel. I mean, there’s a reason why my incubator is a year long. It’s not that it takes a year to launch an evergreen offer. It’s not that it takes a year. It doesn’t it takes like people have launched within as little as two months. Some people even 30 days, although I wouldn’t recommend that. And nearly everyone’s launched by three months into working with me, and then beyond that, it’s refining and diversifying. That’s why it’s a 12 month thing, because sorting out your many chat sorting out potentially ads if you’re getting started with them, if you decide to do podcast tours to increase your visibility, whatever those pieces are, I love to support people with that. If they’re implementing their affiliate strategy and they want to know how to do that better, like all the pieces that essentially create a robust, Evergreen engine for you are the things we do in those 12 months, and you get to pick and choose your direction. It’s not like a 12 month roadmap where you have to do everything. The only part that’s more of a distinct roadmap is the first three to four months to kind of audit or create your offer and then get it out there evergreen. That part’s more of a distinct roadmap because there’s very little deviation there. But beyond that, it really gets to work with you, your strengths, your goals and all the other pieces. It’s epic anyway. And also, if you download the guide, there is a link to a bonus training that you get in there as well all

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the good stuff. So do go check it out. I’m really, really, really, really proud of this guide. I’m so excited for the impact it’s going to have on business owners as they discover it. And like I say, I mean, yeah, I think that’s all I have to say for now. I can’t wait to hear what you think of it. If you’ve already read it, if you’ve already watched the training, please do reach out to me and share what you think. I can see that people are downloading it like nobody’s business. But what I haven’t heard yet back is many responses having said that only launched it this week, and then I got Paulie and stayed in bed three days so that three days so that that could have influenced it. But yeah, let me know what your thoughts are. Let me know what you’d like to learn more about. You know, I’ve obviously talked on a top level way about various things like up, leveling your offer, suite, harnessing the momentum, selling, validating, systemizing. If there is an area of that that you’re like, Oh, I wish Polly would just talk about that for 15 minutes. Hit me up in my DMs, let me know. Anyway, that is the end of today’s episode. Next week, I’m going to be back with a PR expert who does things the unorthodox way. It’s a fabulous conversation where she really simplifies what PR is, how you can utilize it to help your business grow. It’s really complimentary to everything I share on this podcast, and she is a fabulous guest, so make sure you tune in for that. And in the meantime, if you found today’s episode helpful, please do share it with your business besties. Give me a tag I always love to see when you’re doing it, and yeah, or give us a review any way you can show me your love. Today, I will be. Very, very grateful, right? Big Love to you, and I’ll be in your ears next week.