00:00

Welcome to Make More Money Without Selling Your Soul. The podcast for bold entrepreneurs ready to simplify scale and reclaim their time. I’m Polly Lavarello, Evergreen scaling strategist and cushy business pioneer. Join me and my occasional guests as we explore the themes of wealth, selling and well-being, because building a business that works for you changes everything. Let’s dive in.

00:36

Welcome to the show, and I am so excited to have this particular guest on, because there has never been more talk than there is right now about the importance of running in person events and retreats. People are craving humanness over all the robots we’re surrounded by these days. So if you’ve ever thought about hosting a retreat, maybe for your clients, your community, or even as a new revenue stream in your business, you’ll know that there’s often a mix of excitement and fear that comes with that idea. Questions like, will anyone actually buy it? What if I price it wrong? What if I end up losing money instead of making it? Retreats can be one of the most powerful ways to deepen relationships with your audience, create transformational experiences and generate meaningful income when they’re done well, but there are a lot of hidden moving parts most people never think about from marketing and sales to pricing, legal requirements and actually filling the thing. So in today’s episode, I am joined by Emma Jennings, founder of find your bliss retreats. Emma has spent more than two decades working in sales and marketing and now helps coaches, wellness professionals and experts Design Launch and sell out their retreats without the stress and overwhelm that often comes with it. In this episode, we talk about how Emma sold out three retreats in her first eight months, the biggest mistakes people make when hosting retreats, why retreats often lose money, and how to make them profitable, the surprisingly small ad budget needed to fill a retreat and the legal and logistical pieces most retreat hosts don’t even realize exist. If you’ve ever felt the pull to host a retreat, or you’re curious about whether it could work for you and your business, this episode is packed with insight. Let’s dive in.

02:25

Welcome Emma to the show. I am so excited to be talking about retreats with you, but before we get into that, please introduce yourself to my listeners. Hi Polly, and it’s so lovely to speak with you and your listeners today. So I’m Emma Jennings, and I run a retreat company called find your bliss retreats. But we all want a little bit of bliss, right? I mean, yeah, it’s perfect. And then I also, I help people to set up and sell out their retreats. So coaches, wellness professionals, basically anyone who wants to run their own retreats, because my background has been in sales and marketing for like, 22 years. So yeah, I help people to set up and sell out their retreats through soulful sales, which I know is very much some of your bag as well. Yeah. Well, I mean, this podcast is called, make more money without selling your soul, so it is highly aligned. And one of the things can’t help but comment on this that you know immediately stands out to me is I absolutely love the fact that the angle you take with this is the one that immediately squashes our biggest fear when it comes to having a retreat, hosting a retreat, which is, Will anybody buy it? The fact that you immediately say, I’m going to help you sell this thing too, is brilliant, but I’m imagining anyone who’s listening to this and meeting you or hearing you for the first time. The question that you’d have, knowing that you’ve got this background in advertising and sales is what brought you to retreats in the first place. Why? Why retreats? Why is that the thing you’ve decided, decided to zone in on, yeah, retreats. I have absolutely loved retreats for so long now, probably for the last it must be like 1415, years when I first went on my my very first one. And, yeah, 15 years ago, I would say was, was my very first one in Ibiza that I went to. And at the time, I was in my early 30s. I was single. I had been single for a lot of my life, through bad relationships. And I think you get to that stage where everyone, all of your friends, everyone that was surrounding me, were in great relationships, or had got married, had having chilled.

05:00

In and I was, you know, left on my own in terms of when it came to holidaying, I would have to go on holiday on my own. And I went away a few times when I found it very awkward, yeah, you know, it made me feel even more lonely at the time. I remember being, you know, in a destination, seeing couples together and feeling like, really, really sad that it wasn’t me that, yeah, you know, was with a partner and family. So I went on my first retreat, and, you know, I was with like minded women who were single and were having the same experience as me, and I absolutely loved it. I’d always been in in like, I’ve always done a lot of self development over the years, and that kind of like kicked started, I guess, my love of retreats, of personal development and finding out more about myself, going deeper and yeah, that started my love for retreats. And I guess over the years, I’d probably been on so many and saw some great ones and some really bad ones as well. And I thought to myself, yeah, this is something that I really want to do, but through the personal development, you know, it didn’t happen instantly. It was probably like 10 years before I, you know, I’d had that dream of setting up my own retreats, and 10 years went by and I still hadn’t done anything about it. What was the thing that was holding you back from getting started that, you know, what, wondering whether I could really do it, and that is what comes up time and time again with the people that I help. Could I really do this? 

Can I really get people to come to my retreats? Why would they pick me? You know, you might not have as much experience of some of the other people that have been running retreats for years. So it’s like, why would they come to mine if I’m just starting out? Yeah, they will. If you put your passion and your soul into it, then, you know, they will come along. And that’s some of the work that I now do with people as well. It’s not just all of the, you know, the marketing and the sales, which obviously is very important. It’s also the mindset piece as well. Yeah, no. I mean, that totally makes sense to me, because the only way that we can guarantee a retreat isn’t going to sell is by not putting it on in the first place, right? But it’s so true that, you know, obviously, the one frustrating thing about our beautiful brains is they like to keep us safe, and we’re safe with what we know. And so something as bold, you know, some people are never even put on a party in case their friends don’t come. Yeah, so to invite strangers to an event that you’ve cooked up in your head, I can imagine, it does take So, okay, so you managed to move past that discomfort of it all and get started. What was it like? What was the reality of hosting your first retreat like? Yeah, well, first one of the reasons that I managed to get past that block was I came across breathwork. Oh, yes, that conscious connected breath work. And I started getting into that regularly. And one of the sessions that I did, I had this like these. I kept seeing these images in my head. So the first image was, I went with it. I was in Sweden at the time, in Gothenburg, with a friend, and we went to this breathwork session, and afterwards, we went to a cafe down the road to discuss, like our experience and what had happened. And what I was telling her was the only experience that I had was just kept seeing these really clear images in my mind, and I didn’t really have a clue what they were about at the time. So first image was of this outline of these Gothic buildings, and then the second image was this image of this church, and I could see it so clearly. There was like the stained glass windows in the church. I could see all the pews. I could see the piano at the front of the church.

09:25

And so I was like, I really don’t know what these images mean, but they obviously mean something. And then five minutes, 10 minutes into our coffee, catch up, I look out the window and I see that first image clearly that was in my head, the Gothic style buildings. We’d never not been down this street before. I’d not been to Gothenburg before, or where we were, and I just saw this image. 10 minutes later, we were walking for lunch somewhere, and then I saw the church, and it was like, we have to go inside this church to see if it’s the one.

10:00

And lo and behold, it was the exact church that was in my images. And so it was a kickstart for me, because what it was telling me was that one, when you’re in the right alignment, the right vibrations, you can actually make anything happen, and I have, yes, made those things happen. And so it was like, I’d had this dream for so long of running a retreat. It was just like, now is the time to do it. You can’t go wrong. You’re going to make it happen. So that’s how my story about how I got into where running retreats amazing. I love that. What was your first retreat? Was it in England? Was it abroad? Yep. So I always say it’s very good when you’re starting out to try to do one local to you, yeah, because there’s obviously lots of things that can go wrong. We obviously, on my course and program, help people to not fall into the pitfalls that you might come across. But yeah, my first one I had in a beautiful property in dim church that was overlooking the beach.

11:08

Oh, amazing, amazing. So that was your first retreat. Can you tell me? Were there any like, happy surprises or horrible shocks that came alongside that? The biggest surprise for me was, I guess, when you’re first doing your first one, you’re, you’re not sure the experience that you’re going to be able to put on. You know, you hope everyone is going to transform or come away feeling, you know better, and loving the retreat that you’re I guess, before you’ve done it, you’re not sure of the outcome. And everyone that just had the best time, gave me the best reviews, and really, really transformed in terms of them telling me that, you know, changed their life in some way, and going forward, they’re going to do things differently, or they feel more more confident. And so, yeah, that was really great. I love I’m really curious to know, before you hosted that first retreat, were there other kind of modalities that you trained up in to kind of give you confidence with holding that space, or what did that piece look like? Yeah, so I trained with the wonderful Susie Ashworth. Oh yes, I love Susie. I know you’ve been in her world as well. Yes, so I trained as a coach to be able to hold space for the women that came on my retreat. Amazing, amazing. Okay, so that was your first retreat. How many retreats Have you run since that? Oh, there are things about seven that I’ve done and got in the pipeline that have been selling out at the moment. Yeah? Amazing. That is incredible. And so tell me more about how you ended up niching into the specialism that you’re in now in terms of going from hosting retreats to supporting others to successfully host and sell theirs. Yeah, so it was very quickly into me running retreats. So I think it was about eight months in, and obviously, you know, you have to set up the whole business and do everything. And within the first eight months, I’d sold out three retreats, and I went to a sort of like health and well being networking event, and there were lots of women that were saying to me, how, you know they’ve been running retreats for a long time, and they were saying, like, how have you been able to sell them out so quickly? You know what? What is it? What is it that you’re doing that maybe we’re not doing? Yeah, I think we obviously came from my experience in in marketing, sales strategies, so that’s what made me realize that there were so many more people that I could help, not just the women that would come to my retreats, but then helping other people to set up theirs. And, you know, help even more that would be going to their retreats. And the kind of like ripple effect that that would give was, like, really important to me. So that’s why I set up. And it’s like 12 week program that I do called set up and sell out your retreats, where I help people from very first like stage, where you might not have any audience. Like when I started, I didn’t have any audience. I didn’t have a big following. I didn’t have any email addresses.

14:25

So step by step, everything that you need to do to set up and sell out your retreats. So there are a lot of things that come into play that when I started out I didn’t know about. So for instance, I remember that, you know, in terms of looking for insurance and what insurance that I should get, at the beginning, it was a really like, it took me ages to research and find the right people to speak to, to be like, do I need this insurance? Someone’s telling me this. Someone’s telling me, No, do I need so?

15:00

So that is something that is really important as well, and something that now what I do is because you need specific insurance to run your retreat. So for instance, you have to be you’re classed as selling a package holiday when you sell retreats, retreats that are over one day. Yeah. So if people are staying over your class to sell in a package travel holiday, and so you need tour operator insurance. Oh, my goodness, I did not know that. Yeah, a lot of people don’t. There are so many people in the industry that are running retreats that don’t even realize because the information is so difficult to find, there’s actually a legal requirement. So if you’re not, then you can be in trouble if obviously anything is to go wrong. And what goes hand in hand with that, it’s the 2018 package travel regulations. So what goes hand in hand with that is that you have to secure people’s money so that your guests. It’s almost like, you know, a landlord. So a landlord, he would need to protect the people’s money that are staying in a property. You have to do that with your retreat guests. And so there are a few ways of doing that, but the cheapest and easiest is insurance. It’s called financial failure insurance that you have to have. However, what happens is, with people just setting up retreats, if they just doing say, like one or they’re starting out and want to do one or two a year, that insurance that you need together costs about two and a half 1000 pounds. Oh, my goodness, this is also eye opening to me. I’m loving it. It’s very difficult to find this information, as I said, and say, this is something that was really important, that everyone understands. So now what I allow people to do is, when they run and work with me or my course, I allow them to run their retreats through me, as a retreat agency that I now run, so then they don’t have to think about and do all of the paperwork that you need to do for the insurers every month, which you don’t even realize About as well. So I do that with them, so everything is done. So they’re, they’re, you know, they’ve got the peace of mind that everything is, you know, correctly, protected. And so they can go off and do their wonderful work and magic on the retreats and not have to worry about all of that insurance and details. This is brilliant. I love how your brain works. I can just see that you’ve really latched on to this one hyper niche of a niche in retreats, and just made yourself brilliant at it from every single angle. I think I am the actual, actually the only person in the UK that is doing it in this way. So I’m obviously helping people to set up sell out with the advertising, also the mindset, but also the insurance cover as well. Yeah, and I mean, what an amazing time to be doing this, because the word on the street is with the rise of the robots, AI, we’re all craving more in person connection than ever. And I, you know, and the wellness industry is like booming in value. So combine those two factors, and I can only imagine the demand for retreats is just going to rise and rise. And of course, you know, even just thinking about how many individuals are looking for holidays, for individuals as well, like they’re just everything is kind of coming all together at the perfect time. I mean, you’re going to be a millionaires in the next few years, no doubt. And that’s super exciting. Okay, I just want to think about the questions. So I guess firstly, who are the people who are coming to you to learn about hosting retreats? Are there people like me, business mentors, or are they all fundamentally, generally in the wellness space, coaches, therapists like tell me more about who is the kind of best kind of person to be thinking about hosting a retreat? Yeah, well, so far, the people that I’ve worked with have been coaches. They’ve been wellness professionals, yoga teachers, breath work practitioners.

19:30

They Yeah, mainly that, but to be honest, I can help it’s exactly the same for anyone. So I obviously train to be a coach. But you know, even in the lead up to that, you can still, if you’ve got a great idea for a retreat, and whether it be, you know, you might be an author and you want to do a book writing retreat, yeah, or, you know, there is, there’s so many different niches for retreats these days.

20:00

So you can do anything. They could even be business retreats or, you know, personal development retreats. They could be absolutely anything, to be honest. So yeah, anyone who’s got that passion for running their first retreat and isn’t sure where to start or what to do, then I can help them amazing. And the people who come along have any of them already had a go at retreats, or a lot of them kind of fresh to this? Yeah, the majority of people are fresh. However, there have been people that have run one or two retreats, and they’ve come to me because they’ve not made any money, which happens a lot. So I feel that’s what I’m really curious to know. I was like, Where can it go wrong? Because I think it’s something that probably is very easy to underestimate, hosting a retreat thing, find the venue, find the people, put some things on. But I do hear about people like you, say, enormously underestimating the costs involved, particularly when perhaps something goes wrong. One or two people pull out the last minute ask for a full refund. They don’t know what rights that person has. Sorry, my cat’s making a noise in that ground. They don’t know what the rights are to you know whether they are entitled to a full refund or a half refund. You know, caterers canceling last minute, and they’re needing to bring in another and suddenly that margin that they didn’t protect much in the first place is suddenly entirely gone. Yeah, can you tell me more about that? Are there any other kind of things you’ve heard of, like any kind of disasters around people who’ve not sought your guidance?

21:40

Where can it go wrong? Yeah. I think a lot of people, they think of the idea of running retreat, and they think, oh, you know, I’ve just got to get the venue. And so they jump in the head first, find this beautiful venue. Don’t really think about that. You know, that the cost at that point is probably okay. And then they don’t realize and add up everything else that’s involved and is needed. And so they jump in, they secure the venue, they, you know, they’ve paid for 50% of it, or maybe sometimes even all of it. And then they realize, oh, actually, is this, this the right venue for me in terms of price. But also, you know, they’ve not really thought about who they’re getting along so, like, yeah, even as if it’s accessible for certain people that wants to come or, you know, there are so many things that you might not have thought about when, when setting up, and it can go the other way, right? Like, I was talking to a client the other day who was talking about hosting a retreat, and she was so keen to make it her retreat accessible that she was going to remove things like having, like, nice food, well, not nice food, but, like, not having a caterer, or having any she was going to make the food herself. And I was like, I don’t want to go to a retreat where the retreat host is making the food. Like, what if, I mean, what if you’re a mediocre chef, I’ve got, like, pretty high standards, like, you know, and if I’m spending money to be away, stay in a separate bed, you know? And, like, really treat myself like that would be something that would massively turn me off. Rather than turn me on. I would be like, woo hoo. I’ve saved 10 to 20 quid a day, or 30 quid a day, or even 100 quid a day. I’d be like, if I’m already spending 1000s to be out here, then charge me that bit more for the nice you know what I mean. But I guess everyone’s different. For other people, they wouldn’t give a damn about that, right? Like, I guess, well, actually, my first retreat, I did do the people myself. 

Did you again? I made a big mistake. It was so much more than I thought that, you know, people helped me on the retreat, my sister and you know, some other people, but the amount of work that went into, put in on the food, and I then I couldn’t have the time with the guests. I was away for it. Yeah, it was a big mistake. So this is something that I tell people not to do. Make sure you get a caterer. I mean, I was quite lucky. Everyone absolutely loved my food. Well, they told me that they did. And yeah, for them, I mean, it did have the nice personal touch as well with the small group, and they, they enjoyed it, but definitely, I wouldn’t do that again in the future. Yeah, it’s really important to, as you said, you know, if they’re spending lots of money, just to, you know, go all out. So is, you know, you just have to put that into the pricing. So I’ve got a document where you can fill in everything, and it tells you exactly how much you should be charging. So you need to do that before hands to you know, know how much you’re going to be paying for it. You know, if you’ve got a yoga teacher coming and the chef and everything that you can make sure that you’re going to be earning X amount of profit. And so I would say for a small like weekend retreat, you don’t want to earn anything less than, like five to 6k.

24:56

Yeah, yeah. But you know, potentially more. Oh. Awesome. He wants to go on a retreat.  He’s trying to join the podcast at this right? Oh, my goodness, but yeah, for a longer if you’re in the UK, a week retreat, you definitely want to or five to seven days, you want to be earning a minimum of 10k.

25:21

Yeah. And then obviously, when you do the overseas retreats, you probably wouldn’t be earning a minimum of like 15 to 20k. And this, when I’m talking about this, this is the money that you get from the retreat. There’s obviously lots of other ways that you would make money from the retreats too. Yeah. Of course, I think it’s one of those things that I imagine because I only host days in Brighton, and they’re just a day. They’re not like, you know, they’re not retreats, although I do have retreat days. But I, you know, there’s always the things that we forget about when we price these things, is the amount of back and forth with emails and supporting everything that they need to know in advance. And, yeah, you know, even the amount of time I’m dealing with the venue, with them going back and forth, going, can we confirm or, like, chasing up, like, I mean, in our case, people choose their food in advance. Sometimes I’m chasing up, like me or not. I’m chasing up my VA is chasing up, you know what people are choosing to eat. And so there’s a whole load of stuff that goes on around the day before the day’s even happened. And you have to, you have to account for that in your pricing. Yeah, yeah. 

26:27

My days are so unprofitable. It’s one part of my business that but you know, to be honest with you, I guess you know, similar to what you were saying earlier, is like, for me, the profitability of the day isn’t the factor, it’s what it does in terms of a client retention and client satisfaction, and all the good stuff that comes with it, yeah, and also, because I just really bloody enjoy it, four of my favorite days of the year are my quarterly retreat days in Brighton or mastermind days. Okay, so we’ve heard about where it can go wrong, and I guess we’ve also kind of learned a bit about how it can go right, and certainly things like the insurance Pitfall, how you can avoid that by I mean what? I’m just blown away by your business concept there. I think it’s genius that they can kind of go underneath your business and be protected that way. That is brilliant. So if somebody’s listening right now and thinking about hosting their first retreat and feeling the normal hesitations that you hear, that you’ve kind of talked about already. What would you say to them if you have got the passion? Is, I think it’s really important to have the passion. And you might not believe it at the beginning, that you can do it, but you can, it’s as long as you follow a simple structure and plan of what to do every week on a lead up to running your retreat, which I make it that simple, you know, do this this week, do this The next week. Then anyone can run a retreat and run it successfully and sell out. 

There are different marketing and sales strategies that you can take to make sure that it’s going to be filled and you know, I work with you to make sure that that happens. So, yeah, that’s what I would say. Is just about taking not getting overwhelmed in the beginning of because I think a lot of people think, Oh, I’ve got to do this. I’ve got to do that. I’ve got to build a website. I’ve got to before I even start. And actually, you don’t need to complicate it like that. When I first started out, I didn’t have a website for a while, but through the process that I uncovered through to be able to actually bring in people through Facebook meta ads, and there is a clear, simple structure to grow your audience and to be able to Send them the information through the Facebook ads and not have to direct them to a website. So you can make it simple. You don’t need to get overwhelmed. So, yeah, it’s about learning. The most important thing in running retreats or selling the retreats is the the market, really understanding the audience. That’s the first biggest thing, and then uncovering everything that you need to do week on week to make sure that you’re being able to reach those people in a really magnetic way. Yeah, and follow them through to then actually speaking to them. I think a lot of people starting out running retreats think that they’re going to be able to sell them just through you know a handful of people that they maybe know, and through running organic messaging on their social channels and It’s not that easy anymore. They might have been able to do that in the past. But what is so important now is because, you know, everyone talks about it, there’s a trust procession, but it’s so important to get to know you as the host that’s running that retreat. So speaking to people directly. And although, you know, I’ve got the process of getting lots of leads in, it’s not they’re not just going to book straight away. You have to, you have to speak to these people that are interested, and you have to nurture them so they then want to find out all about what it is that you have to offer on your retreats and want to come,  okay? I mean, I am the biggest, biggest fan of ads, obviously, with my ads agency background. And you know, all my kind of one to ones are all running ads successfully. And my last mastermind day, I was literally preaching, preaching at the front saying, please, if there’s one thing that’s going to bring so much more ease and opportunity to your business, it’s ads. Because, as you were saying, if you’re relying on a kind of saturated, probably relatively small, pool of people to buy from you, it will feel hard. It will feel heavy. You will feel like, oh, I don’t want to be any more salesy because it feels gross, rather than an ad where someone actually raises their hand and goes, me, please tell me more. It’s, you know, it’s a totally different energy. But I do know that obviously one of the biggest hesitations people have around ads, aside from the tech, of course, which can intimidate many. And let’s face it, despite so much progress in so many areas across so many different software platforms. For some reason, meta is adamant to still make the experience on there not the easiest to navigate.

31:52

But I imagine one of the first questions someone might be having is, this all sounds brilliant. You’re you know, reassuring me that if I run a retreat, I’m going to be able to sell it, but what kind of money needs to be set aside to be able to run those ads when you’re starting out, you want to be building an audience. So for the first retreat, you’re probably going to need to spend maybe a little bit more, when you’re very starting out running ads, but to be honest, per retreat, I would be looking at spending six to 800 pounds to fill it out. If you’re looking at filling a 12 to 15 person retreat that kind of that money, obviously, that goes into the planning and the schedule of the I’ve got a pricing playbook, so that goes into that so you know exactly how much you’re still earning. So it’s, you know, you don’t really need to think of it as an additional cost. It’s all planned in, yeah. Yeah. I mean, I’m thinking that that must be a pretty phenomenal return on an ad. On ad spend, it’s only six to 800 to sell 12 spaces. How much do those spaces normally go for? It could be, it really does depend, obviously, on the Yeah, no, I imagine there’s various factors. I mean, it could be anything from 1200 to, you know, three and a half 1000 pounds, yeah? Like the data geeking, me coming out here, yeah, yeah. But easy, I guess, as running the adverts, getting the leads, and then just hoping that they’re gonna book. As I said, Yes, of course, really do need to also speak to all those leads and nurture them, and so I, I get people to make calls, and a lot of people, when they’re starting out with me, absolutely hate that.

33:54

They, they don’t like sales, and they, you know, sales gets a really bad rep, as I’m sure that you probably feel with a lot of people that you work with, and people hate it because of, I guess that typical the way they think about sales is they’re being pushy, or, you know, like an annoying car salesman, or, you know, yeah, ppi, or door to door. And, you know, that’s what the impression that they get in their head when they think about selling so they don’t want to call people and sell them retreats. But yeah, so it’s about reframing the sales call. And I like to call them connection calls, because that’s what it’s about. You really want to speak to your leads and really get to know them, to understand they might have inquired, but you really want to get to know that. You know the hopes, their desires, what’s been going on in their lives. Why? Why that they’ve been interested? To inquire for your retreats specifically and go in a lot deeper with them, to connect with them, because you’re going to be able to help the people, you’re offering a great service. You’re offering a wonderful retreat where they’re going to be able to experience, you know, some great things. And that’s what it’s all about. It’s about showing your passion on the calls. And, you know, coming from the soul, um, my, my past background, as we spoke about was in, you know, sales. I worked for the mirrors, a News International, eBay, Gumtree, and a whole host of other like corporate sales roles and, you know. And actually, I did a stint in recruitment, which was terrible, but there, you know, sometimes I always say it felt like I was like, selling my soul. Yeah, it doesn’t need to be like that. It doesn’t need to be this horrible, pushy environment. You can sell passionately and just speak to people about retreats in such a way that they get excited with you to want to join.

36:04

I mean, I love everything you’re sharing, and I like how honest it is, because you’re helping people with the concept, you’re helping them to market it, and then you’re helping them to sell it. And ultimately, there are, I think if a lot of people were honest for themselves, a lot of us like to get make Imagine we can have a concept so good it sells itself, or we can create marketing so brilliant and so like, so prolific, and have it everywhere that it will sell itself. And we don’t have to have a sales conversation. Or some people who just do the sales conversations, but don’t have the other two bits. And like, just none of these pieces work in isolation. Do they? They need to work all together? So I love that you have this comprehensive approach that helps people, literally from A to Z in terms of the journey that they’re going to need to be on. And as we’ve kind of covered, there are just so many ways that it can actually go wrong. And it’s not this harmless thing that’s easy to and people, when they’re spending money and time on a retreat with you, deserve to have the most brilliant and best experience. And where we are able to do that, we create loyalty, which makes selling in the future so much easier. So I think what you’re doing is absolutely brilliant. Yeah, I’m kind of obsessed with all of it, to be honest with you. If you can’t tell if anyone’s listening and got the kind of retreat tickle or urge and wants to learn more about you, where can they find you? Well, I’m actually running a it’s called the retreat launch boot camp. It’s a free three day boot camp on the 27th to the 29th of May. So if anyone will would like to join that the there’ll be a link in the show notes. So yeah, come along and it will give you the first steps to know everything that you need to to set up and sell out your retreats. So it’s the first, the first steps, but then otherwise you can reach me on it’s find your bliss retreats. But also my handle for Instagram is m Jan, Jen,

38:21

Amazing. Thank you so much for sharing all the gold today. I’m sure anyone who’s interested in hosting a retreat will have been taken notes big style, and for anyone who’s listening, of course, please, as always, the links are in the show notes so you can just dive into those, so you can go into Emma’s world and learn even more about hosting your first retreat or making the next one your biggest and best yet. Emma, thank you so much for your time. I really enjoyed this chat today. Thank you. Yeah, it’s been lovely speaking to you. Polly, thank you.

38:53

Well, if this conversation has sparked something in you, maybe the idea of hosting your own retreat or creating a deeper in person experience for your clients, then Emma is definitely someone you’ll want to learn more from. She’s running that three day retreat launch boot camp, if I can get those words out my mouth, where she walks you through the first steps to setting up and selling out your retreat. And I’ll pop the link to that in the show notes so you can check it out. And of course, you can find her on Instagram and through find your bliss retreats. And as always, if you enjoyed this episode, please do share it with a friend. Take a screenshot and tag me or leave a review. It helps the podcast reach more brilliant business owners who want to make more money without selling their soul. Thanks for listening, and I’ll be in your ears next week.