In today’s episode I’m talking about the six-figure boundaries that protect your business from you — and why boundaries that bend are just suggestions in disguise.
This episode is about what actually happens when you don’t enforce the limits you set. We get into why over-delivering can quietly become a liability, why “instant messaging” doesn’t mean you owe anyone an instant reply, and the moment a throwaway comment from a fellow ads manager changed how I run my entire business. We also talk attention as a boundary in its own right — screen time, phone fasting, and creating before you consume — because protecting your business starts with protecting your own headspace.
The pattern is always the same: undefined boundaries don’t create freedom, they create a slow-burning resentment that eventually shows up as burnout, and burnout is the real threat to your revenue, not your client load.
A boundary isn’t a boundary unless you enforce it. Until then, it’s just a suggestion.
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Welcome to Make More Money Without Selling Your Soul. The podcast for bold entrepreneurs ready to simplify scale and reclaim their time. I’m Polly Lavarello, Evergreen scaling strategist and cushy business pioneer. Join me and my occasional guests as we explore the themes of wealth, selling and well-being, because building a business that works for you changes everything. Let’s dive in.
00:39
Hello, and welcome to the show. Today, we are talking about six-figure boundaries, the rules that protect your business from you. Okay, so, um, I just got back from a holiday to Portugal. It was only a long weekend, and I’ll be honest with you, I was gonna read some f- fairy smut, as I’ve heard it being referred to, [00:01:00] because one of my recent reflections was that I am too into self-development books, and maybe the best form of self-development is actually joy and reading fiction.
01:10
Yet, a few weeks ago, I had downloaded “The Dose Effect” to the Kindle, and for some reason, it was just calling my name. And I think, you know, one of the things, being entirely truthful, is one of the things that’s happened to me over the last year, probably slightly longer, but really noticeably over the past year, is perimenopause. Things like br- brain fog raising its ugliness, ugly face, um, and just, you know, kind of levels of anxiety for kind of seemingly no reason. You know, like the business is doing well. I love my job. My relationship’s healthy and happy. My children are about as happy can be, and yet at the same time, there’s been this [00:02:00] underlying anxiety. So one of the things personally behind the scenes I’ve been working really hard on is exercising more, sobriety, taking supplements and just trying to do things to really help my mental health be as well as it can be.
02:16
And I guess the truth was, in that moment when I was drawn to “The Dose Effect,” I was recognizing that despite it being the summer, when I’m most… usually my most fully charged and energized and optimistic, I still was carrying a little kind of like, kind of, I don’t know, like shawl of like ugh-ness, you know? And I’m just carrying a little weight that didn’t feel good So it’s bizarre, you know, how in life sometimes you just know what you need. And so I just dived into, to The Dose Effect, not fully understanding necessarily what I was even reading. And immediately one chapter in to reading about dopamine, I was like, “Oh my goodness, I needed to read this. This book is perfection.” And what I [00:03:00] recognized as I was reading it was that I was gonna come back with better, stronger boundaries around my health and wellbeing, um, but in a way that I’d never really looked at them before. And I actually then went on to read, I’ve actually got this open so I can remember the name of it, The Book of Magical Living: Eight Secrets to Inner Power by Poppy Jamie. So two seemingly very different books, but what I really loved about reading them back to back, and I’m sharing all of this ’cause I love a book recommendation, uh, what I loved about reading them back to back was that one was very kind of, I don’t wanna use the word masculine, but it kind of felt that way. You know, very organized, very logical, very like, you know, here are the things you can do. And then obviously the book about magical living was more about rituals and h- kind of sprinkling joy and being connected on a level that I also really resonated with. So I actually found reading the two books back to back, like 10 out of 10, highly recommend, go do it, because I came back [00:04:00] recognizing not only simple, practical things I can do to protect my boundaries, which I’m about to go into more in a moment, but also the kind of magical things I can be sprinkling into life, um, to also just, you know, bring, bring a bit of joy about.
04:14
Cause Kushi isn’t just about having a spacious business, it’s about having a joyous business. So yeah. So for one, highly recommend. But now let’s get into those bound- well, these six-figure boundaries I wanted to share with you. Because another thing that came to my attention recently is that By God, have my boundaries improved immensely over the last few years. And occasionally, I come into conversation with entrepreneurs who do not have the same kind of boundaries, and they can be quite triggered by mine because they don’t have them themselves, so they don’t know how to respond to it in other people. And to be entirely truthful with you, that was also something I experienced myself as well [00:05:00] when I first came into this space, and I would work with the odd coach or mentor who had brilliant boundaries. And to be honest with you, I think without knowing it, that’s probably partly why I chose to work with them, ’cause I sensed that being in proximity with someone who was mastering their boundaries in a way that I wasn’t, if that could rub off on me, then brilliant. If I could see it in action, respect it, admire it, and not feel triggered by it, then that would be brilliant.
05:25
And that is essentially, eventually what came about, but not before this. I love sharing this story because I wonder if it might be something that resonates with you too, because there was a time in my life where I … Well, I was firing lots of clients, and I was vetting new clients thinking, like, “This is what I need to do. I need to protect my energy.” That was a story I was telling myself. You know, it was stories, you know, inspired by other people who talk about energy and talk about protecting it, and I thought, “This is all very new and, you know, isn’t this [00:06:00] brilliant? This is me evolving.” And what I hadn’t recognized was actually What I was really trying to do was avoid an- avoid working with anyone who would test my boundaries, because ultimately, my boundaries were a suggestion and not a boundary. And so time and time again, what I would have early on in my freelancing career is somebody would push and I would relent. Somebody would push even further, and I would relent even further, until eventually those boundaries weren’t anywhere in that client’s mind because they’d not seen any evidence of them beyond the contract that they’d signed.
06:38
And let’s face it, how many people actually read a contract? So while I said, you know, “You can contact me in these hours,” where I was replying to their frantic message at 10:00 PM at night, they were getting evidence of Polly is on call. And I actually had two examples of where this was so bad. I had one testimonial where a woman referred to me almost being like her therapist as well as her ads manager, [00:07:00] and my then copywriter said, “We’re not putting that on your website because you do not want to attract people who are seeking you to be a therapist as well as an ads manager.” And funnily enough, I needed her to tell me that, because at the time, I took pride in being the person who over-delivered and thought how brilliant that she thinks I’m even more than what she hired, when actually it was really problematic. And so this is why, you know, you might heard, if you’ve been in my world a while, these stories a few times, but maybe you need to hear it again. Because those moments for me really… Like, that combined with another moment changed everything for me. So another thing that happened was, and I’m sure Jackie won’t mind me sharing it, or shouting out to her, Jackie Muscat, brilliant ads manager, um, she and I were once in the same container together and so I got to know her.
07:44
And I was having, you know, I think I was firing maybe my third client that year for being problematic and for essentially, you know, get- getting me to a stage where I was feeling really burnt out. And you know, I, I shouldn’t even use that phrase, they were getting me to that stage. I was getting myself to that stage [00:08:00] where I was really burnt out. Um, and so I spoke to Jackie and I said, “Jackie, what do you do about these types of clients? What do you do with these people who message you at 10:00 PM or ask you to turn off ad campaigns in the middle of a bank holiday weekend, or the people who, you know, keep you, take you, ask for 10 minutes and talk to you for two hours? Like, what do you do with them?” She said, “Polly, uh, that doesn’t happen to me.” I mean, yeah. Pause for dramatic effect right there. It doesn’t happen to me. And you know what? The moment she said that, I could believe it wholeheartedly because she is a woman who honors her boundaries, and in that moment I wasn’t And that was all I needed to hear.
08:42
You know, it’s so funny how, you know, we can pay for coaching, we can pay for mentoring, and sometimes it just talk- takes talking to a peer and getting a real truth like that smacked back in the face and being like, “Okay, I don’t need any further explanation. I don’t need a mirror into my soul.” That, [00:09:00] that statement alone tells me everything I need to hear, that, that, that it’s a m- it’s a me problem, essentially. It’s not a client problem, it’s a me problem. Because in that moment I recognized, is Jackie just really lucky and only attracts a particular type of person? And I knew for a fact that just couldn’t be the case. And so in that moment I knew it all ends and starts with me. So if you’re listening, I want you to take a moment to recognize, you know, take radical responsibility around what is happening to you and for you, because there is so much of our lives and businesses that we get to have a lot more control over that will often, when things feel ti- tired or hard or heavy, we will kind of see ourselves as a victim, okay? And it’s easily done because let’s face it, in a world where we have no boundaries, you can easily feel burnt out. What happens when you’re feeling burnt out? You feel too tired to advocate for yourself, to defend boundaries, and so you can find yourself in a vicious cycle of [00:10:00] perpetually being that burnt out people pleaser who perpetually resents her clients and her business, and every time a new clients comes in they hope, “I hope this will be different,” and every time it ends up looking the same, okay?
10:12
And, you know, that is the biggest blocker to making more sales. So as much as I love talking about strategy and funnels, I felt like this is a really important one to talk about because, to be honest with you, if there’s one thing I’m immensely proud of in terms of my business growth, and one of the things that supports me to have a business that feels cushy, is that I don’t just say I’m taking Friday off. I can legitimately put my phone away, have it on padlock so I’m not seeing any notifications, and actually just enjoy time out with my kids and actually forget about my business in that time because I’m so present in the time that I am there and I wrap things up in the time that I am available. So it’s not that any clients are being neglected, it’s not that anything else is happening, but ultimately it’s like that old fricking oxygen mask analogy which [00:11:00] we’ve all heard too many times. But it is true that if you don’t take care of yourself first, everybody else suffers. Would you be as, as inspired? Would you feel as much clarity? Would you find the energy, time, and motivation to finally sit down and write that book? Would you be able to show up with presence and energy and insight for your clients?
11:18
No. You will end up just being like a mechanical robot just showing up, and it’s just not worth it. You know, so many people I know who are like that finally get to go on holiday, and they’re ill for their whole holiday ’cause their body finally gets to relax and it collapses. You know, we don’t need to… We, we get to decide, okay? So let’s get into this. Okay. So the first thing I want you to have boundaries around before we even talk about clients is your attention, and that’s what the dose effect really brought to the forefront for me. Um, because the reality is, I mean, I would love for you to have a look at your screen time right now Just to take a moment to be honest about how much time you are taking on your phone. Because the truth is, the average… well, the ideal amount of screen time on your phone, bearing in mind it’s kind of impossible to not have any, is two to three hours. Anything beyond that, and you’re actually doing damage to your mental health. Let that seep in for a moment, okay? And the truth is, we don’t need to be spending that much time on social media when you use it intentionally.
12:21
Another person I’d love to give a shout-out to is Sarah Dalrymple. She’s one of the first people who shared with me that, you know, she literally goes onto Instagram, posts a post, responds to anything that needs responding to, and she gets off again. You know, shares a few stories from that day. Again, intentionally has all the footage, uploads it all in one go, done. And then she can carry on with her life. Like, if you don’t believe you can do it that way, experiment with doing it that way for a week and see what difference it makes, okay? Now, do I advocate for some intentional time around direct outreach? 100%. But, you know, set a timer, be intentional, be deliberate. That, again, doesn’t need to take up a huge amount of your time. Um, and people I hear who have issues with social media and say they find it all-consuming, that is often because they have allowed it to be all-consuming. You get to be in charge. I also do wanna say here, ’cause I don’t wanna gaslight anyone, of course social media is designed to be addictive. Again, um, TJ Power goes into detail about this inside The Dose Effect. So I don’t want anyone to feel, um, guilty about the fact that it’s addictive because, you know, that’s like having a glass of wine and be like, “Oh, I feel so bad. I want another one.” Of course you want another one. It’s, you know, alcohol does that to you. Anything addictive makes you want more. Like, so, um, you know, if you are feeling that, you know, social media is making you want more, that’s very normal. And equally, it’s then deciding, “But I’m not gonna succumb to that. I’m gonna focus on, you know, here are the activities I’m here to do when I am on social media.” And you know, it might even be that when you, like, commit yourself to spending no more than one to two hours a day on social media, which maybe right now you’re hearing that thinking, “I don’t spend that much time on there.” [00:14:00] Go check y- go check your screen time. I can almost guarantee you’re spending more time than that.
14:04
But you may find yourself in the first day or two being like, “Oh God, I spent… I got distracted and spent half an hour of it scrolling.” Brilliant. Okay. Well, you’ve learned that now. Do better next time, okay? You’ll find a way. You’ll find a way to avoid that. Maybe it means following less people. Maybe it means muting certain accounts. Like, find ways to manage it so that it doesn’t manage you, okay? Um, so yeah, inside The Dose Effect, you know, obviously I’m not gonna share everything. I mean, I couldn’t, it’s a whole freaking book. But one of the things I really liked that he talked about is phone fasting, and one really important concept is not waking up and going immediately onto your phone, ’cause then your brain is constantly seeking out that type of dopamine for the rest of the day. And that is something I have to admit I’m really guilty of doing. Um, mainly ’cause- Well, mainly ’cause I don’t have to do very much in the morning. My husband always gets the kids ready in the morning, and, um, I used to use that time more intentionally, like having a cold shower and, you know, getting dressed and doing my makeup. But recently I’d found myself kind of, [00:15:00] I don’t know, catching up on stuff on my phone, mainly ’cause I stop looking at my phone from about 3:00 PM, so there’s usually a few things to catch up on. But I, I, I am… You know, if you’re into this experiment, I’m into it with you, too. I am going to be adhering to not looking at my phone until I have finished my morning walk about 9:30 before I have my first call, usually at 10:00.
15:21
Um, which isn’t every day, by the way, either. Mon- Mondays will also be a day where I can catch up, and Wednesdays. So yeah I, I really, really recommend, you know, these kind of experiments are brilliant because it’ll just teach you something. Like, there was one January where, again, I s- I swapped scrolling by just taking my Kindle downstairs and reading instead, and I did feel a lot calmer and more balanced. I don’t know why I stopped doing it. So yeah, that’s a simple thing you can try. Um, TJ Power recommends way more in his book, so you can go check that out. But that was… You know, I always think with these things it’s important to take something, ’cause if you try and do all of them all at once, it can be a bit overwhelming, and that was the one thing I felt like, yeah, I can really [00:16:00] see that being a game changer. The thing I was doing prior to, um, that, um, albeit with a one-hour, well, the half hour on the phone in the morning, um, is creating before I consume. So one of the things I do is I don’t deal– I don’t look at my inbox, I don’t look at Slack, I don’t look at social media, outside of that half hour in the morning as I used to, which I’m now stopping, um, until I have created everything I need to create for that day, and usually that is until midday. Particularly on a Monday and a Wednesday when I have, um, you know, well, no calls, um, I will not actually respond. So I’ve got clients who can access me every single day, but they will not hear from me until midday. Believe me, that used to feel really uncomfortable until I realized, “It’s three hours, Polly. I’m not a brain surgeon. Nothing is so urgent that they need to hear from me sooner.” So, um, creating before you consume. The moment you start consuming, it distracts the brain. Um, obviously, again, you know, if you’re consuming stuff on social media, it’s highly addictive. We can just go off on totally different thought patterns. If you are, you know, guilty of feeling some comparisonitis with some of your competitors, even on a subconscious level. Like, I used to think I wasn’t affected, and recently I recognized, no, I am affected. Not as consciously as I could be, but it definitely, you know, can, like, impact the confidence and clarity that I’m feeling that morning if I see something and go, “Oh, am I doing the right thing?” Um, so even if it’s not something that leaves you spiraling but has you questioning yourself even in the slightest, start your day in your own lane. You know, another great bit of advice I got from my own mentor is, you know, before you even touch AI, draft everything yourself. Like, use that critical thinking part of your brain, and then use AI later on to tidy it up. Don’t create with AI, use AI afterwards. Um, which is also how I created the notes for this episode, for example. I literally jumped in and I was like, “Right, here’s what I wanna talk about. Here are all the themes I wanna say. Now create me [00:18:00] some notes so I can make sure I don’t forget anything.” This is turning into the longest episode ever, so I’m gonna, like, kinda wrap it up.
18:05
But yeah, essentially the first thing around y- your attention is create before you consume. Um, you know, think about phone fasting. Think about the one to three hours you intentionally want to spend on your phone, and then use something like a brick or a padlock so that… And I don’t mean a physical padlock, I mean a device that’s very similar to the brick called a padlock, um, so that you adhere to it, because willpower will not be enough, my friend. You know, these things are designed to be addictive. You will find yourself mindlessly picking your phone up, as I did. I was reading the book going, “I don’t do that.” Mindlessly opens inbox to look at emails for absolutely no reason. Um, so yeah Um, you know, those things will support you. So the other thing I’ve touched on briefly right in the very beginning of this episode and just touched on just now is boundaries around client access, okay? So there’s a difference between I give my clients access to me and I’m available whenever my clients want [00:19:00] me, okay? Um, you, you can’t be the latter. You really can’t because again, how on earth– You know, if we’re d- if we’re here developing resources, if we’re here updating courses, if we’re here kind of, you know, being a thought leader and getting the visibility opportunities and the podcast interviews and all the other things we want alongside our business growth, we can’t just be on, you know, we can’t– Because the other thing that happens when you’re immediately available, and maybe this is ’cause I’m an empath, is I will get sucked into whatever emotion that person is in if I am live communicating with them in that moment.
19:32
And so I have to be really careful of protecting that energy. I mean, on the one hand, it’s brilliant for my clients that I give a shit and that I’m interested in where they’re at. But equally, I need to make sure that my own business is taken care of as well. And I think that’s one of the issues with having instant messaging platforms as a way that people can communicate with us because the keys, the clue’s in the name, instant, okay? Um, and just because it’s instant messaging doesn’t mean you need to instantly respond. I mean, think about it. Like, in [00:20:00] any scenario where you’re trying to do something to completion, distractions are not helpful. Even if you’re cooking dinner and your kids are constantly asking you questions, you’re likely to forget something. And you’re over here running a six-figure plus business. Like, don’t have those distractions happening. Again, have concentrated periods when you respond to your clients. So one thing I’ve done with my clients is I clearly communicate, “Right, I will be in touch with you at,” uh, you know, I, I check, you know, in, in around lunchtime. I check in again at the end of the day. Um, if for any reason I have something happening that day that, you know, has me in London, I will communicate with them, you know, as and when I will be getting back to them so that they know that they’re being taken care of. But communication and getting ahead of things is one of the best ways to ensure that no one ever feels being, like, that feels like they’re being ignored. And equally, of course, one of the things I love is that I’m modeling to my clients what they also need to be doing in their own businesses. And what I tend to find is people who aren’t used to modeling it in their own businesses are often the ones who are most put out by that behavior. But equally, [00:21:00] that’s, that’s a kind of, you know, a walk of fire that they need to go through to come out the other side because it’s worth it for the views. Uh, the other thing I do that supports me with that is that my VA is my first point of contact with emails She identifies whether something genuinely needs me or not. Um, we touch base in the morning. She lets me know what emails I need to respond to, so I’m not just reactively going into my inbox, but she’s letting me know what needs dealing with. Um, and yeah, that’s basically it. That’s what you need to know. A boundary isn’t a boundary if you, unless you enforce it, okay? It’s then just a suggestion. And clients don’t need unlimited access to you. They need a reliable experience, okay? So as long as you are reliably showing up in a certain way, they will get used to your rhythm.
21:44
The challenge is, is when you are not predictable, when you are bending and flexing all the time, and then they will be irritated when you suddenly stop bending and flexing ’cause hey, you’ve decided that the way you’re doing things with them isn’t manageable. Like, that is the challenge, right? I have some clients who I barely hear from in a week, despite them having, you know, like daily access to me except for Fridays. Um, and then I have other clients who when they have that access to me will send me like 5 to 10 messages a day. And If every single one of my clients was sending me that number of messages, it wouldn’t be sustainable for me to offer direct access to me. And so the only way I can manage that is in how I respond to that and how I show up to that so that people kind of learn, you know. So for the person who sends me 10 messages, I often respond to them and say, “These are all brilliant points, but for us to manage any of these well, this is how we need to go about it.” You know, a lot of the time it’s also about supporting them with their expectations. Like, if we’re trying to solve 10, 10 things in one morning, we’re probably not approaching things right. Like, it’s better to do one thing and do it well, and then move on to the next thing and know what our priorities are. Um, you know, us ADHDers can be particularly prone to that, right? Like the, “I’ve got 10 things I need to do, and I wanna do them all at once.” And so a lot of the time people also just need a bit of guidance around their own [00:23:00] management of their own expectations of themselves.
23:03
Because just ’cause you’ve hired an expert doesn’t mean that we can do things at 10 times warp speed. Um, so yeah. Little, little caveat there, but felt like an important one to say because I think, again, sometimes people can be more nervous to kind of push back when someone is, you know, sending 10 messages, 10 massive long messages, you know.
23:22
And, and when it’s done with love and clear direction and for their best, you know, best service to themselves to be like, “Okay, these 10 m- 10 minute messages, can we make them three?” So I can make sure I’m not missing the most important point that you want to convey here, because I can only support you best when I’m clear on what it is that you need. And by the time it’s got to 10 minutes, I’m not always certain what that actually is. And you know, in some cases, clients have said to me, “I just find I process when I communicate things out loud, so I don’t necessarily even expect you to listen to this. I’m just happy to have a space where I can do this.” And so, you know, ultimately, all of this is just about clear communication and expectation setting and, you know, not being afraid to help somebody in how they process things. Um, okay, boundaries around the calendar. I guess the one thing I wanna say here, because this… You know, usually my solo episodes are 15 minutes, and this is almost approaching 25. So I think I’ll do another episode where I go more into this, and I’m really c- curious to hear what you have to say. But I will say in one very brief lesson that if you wanna have things like a Friday off, one of the really important things you need to do is not cram the rest of your week. Like, if you don’t design your week with enough spaciousness, then inevitably things will flow into Friday.
[00:24:35] So just be aware of that. And boundaries around the promises you make to yourself. That’s the most important thing. If we say we’re gonna do something and then we constantly let ourselves down on it, we’re essentially telling ourselves that we can’t trust ourselves. So if you say Friday is off, it’s off. If calls finish at 3:00 PM, it, they finish at 3:00 PM. And what I want to say to you is that it’s really normal for there to be discomfort around doing things differently. It will feel unsafe Okay? I’m actually gonna pause there for effect. It will feel unsafe. Okay? And so if it’s feeling unsafe, just know that that feeling won’t be there forever. In fact, I remember once saying to, um, an old mentor of mine, and coach in fact, Ally, Ally Mapleton, I remember saying to her, like, “I have this client who will always message me late on a Friday just after I’ve finished fully,” you know, and I’ve got– I’m with my kids and we’re, you know, spending the day, like, you know, not the day, the afternoon, like watching movies, and I’ll get, you know, a barrage of like end of the week kind of freak-outs about stuff. And I was like, “You know, it’s really challenging ’cause I invite her to express anything she needs throughout the week, and I’m only hearing it late on a Friday.” And it’s really hard to sit with that, you know, sit with that and not respond. And so in that, in that time I had been responding and she then said to me, “Can you just be with the discomfort of not responding until Monday?”
25:51
And I love that invitation. Can you just be with the discomfort? And it was uncomfortable, and I remember seeing the messages coming through like clockwork late on a Friday and being like, “Ugh.” And then I was with the discomfort. And then what was interesting, of course, was that when I got back to her on Monday, she w- actually, funny enough, she was over the freak-out and feeling a lot better again. And so it was a very different conversation. And she learned to actually follow my invitation to share anything that was coming up for her throughout the week so that she didn’t end up in a Friday spiral. Um, and so it was really good for both of us. So where I thought I was doing the right thing jumping in and helping her immediately, actually it served us both better to not facilitate a behavior that actually was very detrimental to her. And where I thought I was helping her, I was actually f- kind of facilitating a habit that was really not serving her. So yeah. So boundaries really are brilliant for everyone involved, even when there can be that initial discomfort, potentially on both sides. Um, but it really does make everything better.
26:57
So finally, boundaries around opportunities. The bigger your business gets, the more opportunities you will have, and while that sounds wonderful, you know, there could be more collaborations, more podcasts, more clients, more launches, more ideas, more platforms, more this could be amazing opportunities, and that can be another form of chaos. So the six figure question that you need to ask is, is this the best time of my, of my– is this the best use of my time and attention right now? Instead of could this grow my business, okay? Because loads of things can grow your business, but not if they’re done rushed, half-heartedly, squeezed in among absolutely everything else. And so being discerning is really, really important. Okay? So you really wanna be thinking about all the things that want access to you, your phone, your inbox, your clients, your calendar, your team, opportunities, and your own impulses, let’s be honest. I know what mine are like. And it’s really important, you know, I, I encourage you actually to write down phone, inbox, clients, calendar, team, opportunities, own impulses. I know that’s a long list, but I want you to write them all down and take a moment to reflect on what boundaries do you currently have around each of these? How are those boundaries serving you? Are you truly honoring those boundaries at every single moment? And if you’re not, what could you be doing to improve those boundaries?
28:28
Where you are looking at im- improving your revenue, let’s say doubling your revenue, ’cause that’s a juicy one, what needs to happen around those boundaries to make that possible? Because ultimately, what you get back in your business is what you put in, and if it’s diluted, messy, and if you’re saying it’s one thing but it looks like another, then that is the thing to tidy up before we go into what will potentially be the biggest quarter of your year. I’ve had clients who between September to December have earned more in those three months… Was it three or four? September, October, November, December, four months, than they made in the entire year combined before. So there’s a huge opportunity that lies ahead, and getting your boundaries in order will be one of the best things to set you up for a brilliant quarter.
29:16
Right, I hope you found that helpful. If you did, please DM me. I always love hearing your feedback, and I will be in your ears next week with another solo episode. As always, if you found this helpful, please do share it. Please do rate it five stars. And, uh, yeah, do share this with a business buddy who could be improving their boundaries, too.
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