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Welcome to Make More Money without Selling Your Soul with me Polly Lavarello, evergreen marketing expert. This podcast is for you if you are an online entrepreneur who is looking to simplify their business to scale.  On this podcast you can expect to hear regular talk about wealth, about selling and about wellbeing. Because I believe these three core fundamental things are pivotal to your growth moving forward.

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Hello and welcome to make more money without selling your soul with myself. Polly lavarello, Evergreen marketing expert and cushy business pioneer.  And today, I wanted to reflect on 2024 I know, I know we’re already in 2025 but I recognized, how can I talk to you about my strategy for the year ahead, which I know you want to hear about, without taking into consideration everything that has passed in the last year? And I’m going to be really honest with you, I don’t know about you, but I actually felt some resistance to reflecting on 2024 I don’t really know why. I don’t know if it’s just a simple matter of too much Christmas pudding still in my stomach, and a kind of sense of I’m just not ready to go back to work yet and think about work. But now, as the year has started, kind of January

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and everything is, you know, the cogs are moving again. I suddenly felt this urge to take a moment to think about 2024 because it’s what I’m encouraging all my clients to do. And, you know, I know, as I say this out loud, that I’m not alone with this. The amount of my clients who say to me, oh my gosh, I’m so guilty of recommending something that I then don’t do myself. So hopefully you won’t judge me too much for being honest about that. And the other thing to be really clear about, right? Is that January the first is just a date, you know, ultimately taking a moment to reflect on the last quarter, on the last year, we can do that at any time, right? We can do that anytime. And one of the things I’m massively passionate about as I look on the year ahead and as I support my clients to grow is all about refinement. Okay? Because what I see slowing down so many business owners is this urge, this sense that it makes more sense to burn everything down and start again than it does to refine. And one thing I’ll say, when I look back on 2024 that 2024 was very much my refinement era. There were a lot of things that I thought were already nailed down that actually, in practice, as 2024 kind of happened. You know, right towards the end of that year, my mentor reflected to me, she was like, Polly, I think 2024 was really your refinement era, and I cannot disagree with her. Okay, so that’s the context I’d love for what’s coming up. I’m going to be sharing with you the highs, the lows, the milestones, the learnings and a little behind the scenes as to what’s been going on. Because I’m conscious that I spend a lot of these podcast episodes giving you advice, sharing learnings from the experience of my clients, experiences from like micro nano seconds in my business or moments. But I rarely talk about the bigger picture. So today is all about the bigger picture. And I’ve actually made some notes to make sure that I don’t miss anything, because the human brain is amazing at just really underestimating ourselves, or just kind of, you know, once something’s done, done that, moving on, not thinking about it anymore.

Or maybe that’s my neuro divergent brain. I don’t know. I’m very much a kind of in the present, always looking forward type person, so it’s a real like it feels like going to the gym taking a moment to think back on the year previous. But actually, as I sat down to do it, I was like, Heck, 2024 was actually a fabulous year. So let’s get into it. So I’m going to talk about the highlights of last year. I’ve whittled them down to about four or five. So let’s go with number one. There are six of them. One. One was I launched my new branding at the beginning of last year. Can you believe that I feel like I’ve been the lady with a towel on her head for so much longer? We shot it all in November 2023 but I only actually went live with it right at the very end of 2023 like December the 26th or something. I literally, I think I used Boxing Day to be at my unboxing of the brand day because I was way too excited to wait till January the first. So, yeah, at the beginning of the year, I decided to elevate my branding. To make my brand less vanilla, less forgettable. And, I mean, yeah, I will say without, I mean, alongside the fact that, of course it was fun and of course it felt more me. And everyone who knew me, they were like, Oh my God, I’ve never seen Polly being more Polly. On top of that, I have attracted the most fabulous clients ever since, because it’s really repelled the wall flowers, the people who want to hide back, the people who are like, I want easy sales, but I don’t want to have to do anything, or I don’t want to have to say anything that people might not like. Because I’m being bold, it’s attracting people who, whether or not they’re already being bold, they’re attracted to the idea of being bold. So it’s the embodiment of my message.

Rather than just saying you guys need to learn to be less afraid to be disliked, I’m I’m embodying that in my brand, and therefore attracting a people who either are already embodying it themselves, or who see that as an aspiration, and that means already we have something in common. They also see the joy and the playfulness of my brand, they align with the idea of cushy so it’s just been fabulous. My following has grown by 30% in the last year. Now my following is a very small following, so 30% I’m going to be really honest here contextually, is I think I had about two and a half 1000 followers when I launched my brand, and I’m now at 3600 so my smaller, my smaller, My followers are still relatively, I’m gonna say small fry in terms of numbers, but in terms of, if you are listening and you’re on those followers, you are not small fry. To me, I value every single one of you. And most importantly, there’s so many more conversations happening because people get a sense of who I am from the moment they see my brand and they feel activated and they want to talk to me, which is also fabulous. You know, before any word has come out my mouth, they’re like, Uh, hello. Who are you lady with a towel on her head? I’m curious. So big win. Loved it. I mean, one of the most pleasurable parts of my business, the other thing I did was I actually stopped. I’m just looking at my notes, thinking, How did I not put this down? Oh, because it’s not a highlight. I’ll talk about the actual things that were going on. Maybe it was a highlight. I’m going to add it in there. I closed down my micro agency for Facebook ads, so I’d been I’d literally on behalf of clients, spent millions of pounds on advertising supported multi million making evergreen funnels and multi six figure launches supported some of the very best in the industry and learned so much through doing that. You know, looking at their teams, teams, their systems, their launching strategies, their take on list building or not list building or low ticket offers a lot of the kind of valuable hands on experience I’ve gained has been through working with those Inc, I mean, it literally fast tracked my experience being behind the scenes on so many seven figure, eight figure coaches, businesses obviously meant that before I’d even experienced my multi six figure success that I had, you know, really learned so much from those who are supporting with their ads, and obviously knew how to sprinkle that messaging, positioning magic on their ads to help them have this insane success.

So it was bittersweet, kind of letting go of our final few clients. We’d gradually been shutting it down every time a client left. I simply wasn’t replacing them. But then we had two who were super loyal and getting great results. So of course, they didn’t want to go anywhere. And if you’re listening, I love you. It was kind of like, you know, it felt sad, but we let them go because I knew that there was so, you know, I was supporting these people to have insane success that I knew I could be having myself. But I knew as long as I was splitting myself between two businesses, it wasn’t really fair on either side, because I wasn’t fully in on the ads part and developing myself as an ads manager or, you know, as an ADS agency owner, I also kind of was feeling increasingly less in love with all the data and stats, and what I really was excited by was the messaging and positioning. And what I was really excited by was the impact I could have on businesses without even needing to run ads, simply by helping them elevate all of these pieces. So I knew if I wanted to develop what I still am building behind the scenes for my clients, that I needed to make a decision. And I also knew, if I was my own client, that’s what I would have told myself. So I made the decision. And what I’m really happy to say celebrating at the end of this year is that it didn’t impact my revenue. Did I make more? No, gonna be really honest. I made the same summer money as last year, but my profit margins were, think it was, I’m not going to say because I don’t want to get it wrong, but they were, I think they at least double what they were last year. So I felt richer because there was significantly larger profit margins, which felt really, really nice.

So that was a win as well. It was a win to have not made a loss, because that’s always a risk when you’re shutting down another business. And I’m not going to lie, as well, Facebook ads were accountable for probably 50 to 60% of my revenue. So it wasn’t a small thing to shut down or a small thing to replace and. As I referred to on previous podcast episodes. It was my bread and butter. It was the kind of consistent revenue coming in that meant I knew I could consistently pay my team. And, you know, most of those people stuck around for a long time, so it, you know, it was very regulating to have it there. And I’m sharing that partly because I’ve worked with businesses who have that similar thing of like, oh, but it feels so safe, but it’s not safe if it’s predictably uncomfortable, right? And that’s what it started to become, going way deeper than I was planning to this is meant to be a top level overview, so I will try and be lighter on the other stuff. But I also launched my Never have I evergreen, which actually has since across the year when we talk about my refinement era. It has morphed into my 90 day accelerator, but it’s, you know, a similar process, essentially refined. I started adding in elements and removing things that I felt were either holding people back and slowing them down, and equally adding in elements where I felt were really bringing the edge to the experience. So that was beautiful. The launch went really, really well. I’d ran ads to it. The ROI was phenomenal, and I created something that is crazily scalable, but there were elements of it that I wanted to refine and improve. Certain elements in my messaging, in terms of who the kind of program was attracting and you know, what they were signing up for. I wanted all of that lick T lick before thinking about scaling it. And now, now I am in a position of having refined everything to be in a position scale, which is delicious. I also shut down what initially started a scale with a power one. So if you’ve been in my world, well, you’ll know that initially my 12 month kind of mastermind slash high ticket group program was scale with a power one, which then elevated to being called elevate for evergreen, off the back of a kind of messaging positioning exercise I did with Hilary.

I think it was two years ago now, so, my goodness, I can’t believe, like, how much has happened in this time. But anyway, two years ago, I went with Hillary, and we’re like, she was like, what does it do? And I was like, it helps people elevate their business for evergreen. Just like, let’s call it, that. I actually shut it down because I could see a shift in the market. I could see that people were lying, by the way, just to be clear, not all my clients, but there were one or two who pretended to be having more success than they were because they had my program on their vision board. They really wanted to be in there. And of course, by over stretching themselves like that, it put them into a state of fight or flight, and they just didn’t get the best from the experience. And so I was like And equally, I also found myself increasingly turning people away from the mastermind because the commitment I felt was too stretchy for them. I knew that those who succeeded were those who were either confidently on track or knew they were a few tweaks away from hitting a six figure year, or had already hit their six figure year, like there is a certain amount of money mindset, work that needed to have been done, and a certain amount of financial security that needed to be there for this to be an investment that felt good for them. Because, as we know with business. While I’ve supported a lot of success for people, it happens for people best when they’re making a commitment that they feel comfortable with. So that’s why, and I think I did a separate episode on this where I talked about the concept of in fact, I don’t think I’ve done an episode on this, and I will, but essentially, I’ve restructured my program so that nobody is ever investing more than 10% of what they’re earning in the support they’re getting to get them to the next stage, because that is what I feel is a totally reasonable investment to making your business, to help it grow and for you to not feel overstretched. And so that’s why I now have the accelerator for those who are earlier on, who can still get to where they want to be with that and be really, really supported. And then equally, the mastermind, who I now, making it very clear, is for six figure business owners.

So yeah, I now have, you know, something for both sides, but I needed to shut down the mastermind temporarily to give myself the breathing space to a focus on the accelerator and B, refine the mastermind as to what it’s going to be moving forward. And the mastermind actually became fully booked very quickly. Within I think, three to four months, I was enrolling evergreen, and within four months, no, actually it was, there was one remaining space that took up to six months, but, yeah, that was fully booked, and now has been fully booked for, you know, up to six months, which is pretty fabulous. What else did I do? I supported a private client to take her 250k year to a 250k quarter. By the time we’d finished working together for six months, she was on track for her goal of hitting a million pounds that year. I supported her with setting up her systems, her refinement of her offer suite, her offer positioning, and ensured that she had, once we’d finished, working together, the adequate support team to support her with scaling to the next stage beyond. And that just felt amazing. I really, really love working with people who are in a position to do the kind of things that she did, to get things working, which obviously, if you’re closer to six. Figures, those things would be too stretchy, but it was nice to put those skills to the test and help her get phenomenal results. And she was a vibe, total vibe. I also had various clients checking in several years later with me, sharing that they were still running the same webinar, still getting amazing results, making multi six figures with their evergreen webinars. And that was delicious to hear one sales team member checked in with me, who’s doing the sales calls for one of my clients, and said those sales calls for total strangers off the internet, coming via Facebook ads that they were converting at 60%

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like, I’m not just here for attracting clients today. I want you to be succeeding well beyond the time we’ve been working together. And so hearing that, you know that clients were coming back to me saying, oh my gosh, Polly, I’m just still rinsing, repeating what we did two years ago, what we built two years ago, and it’s still working, is just the most like music to my ears. And then finally, I did like my word for last year, which I probably should have said at the beginning, was connection. I just really wanted to spend more time connecting with other human beings and supporting other human beings, and that’s what I did. I started the year supporting Sarah Dalrymple with her book launch. Tamu Thomas with her book launch. I went along to two conferences, Atomicon and long haul leader. I went along to Samantha Hearns mastermind day, I went to Alice Benham’s. Am I getting that right? Yeah, I think small business. I was about to say Alice business, and I’m like, that’s definitely not her surname. Her small business party, as well as hosting for mastermind days myself. When I closed down my mastermind, which was entirely online, I when I reopened it actually reopened it temporarily as one to one, but then I recognized this is essentially a mastermind model. Why am I calling it one to one? But we meet quarterly for mastermind days, which really is beautiful. It really honors my desire to spend more time in real life with human beings. I do have three people in the mastermind who are abroad who unfortunately cannot attend those mastermind days. But that’s also kind of nice, because it allows me to invite along one or two people to those leftover spaces. If you’re ever listening to this and thinking, Oh, I’d like to get in a room with a whole lot of six figure business owners, DM me and say, Tell me more about your mastermind days, Polly, because there usually are one or two slots available, and it’s a really nice way for people to get a flavor of what it’s like being supported by me. And I guess I mean, on a personal level, I feel I should also share. I got married and took the whole of August off. This is the first year I’ve taken the whole of August off. We did that to explore Sri Lanka for three weeks and spend one week with our kids in the new I say our kids, my kids, my partners, step children in the New Forest for a few days as well. And that was just all feel emotional talking about it. When I look at all the things I’ve done in the business last year and through I throw on top that we got married, it was just perfect. I’m actually feeling, I’m overwhelmed with gratitude as I say this all out loud, okay, let’s be honest now, like, you know, celebrations all good, but you know, were there challenges?

Yes, yes, there were challenges. There was a huge, huge mindset piece around closing down the agency. I had a massive wobble at the beginning of the year, a real fear of removing that safety piece, that backup, which I hadn’t really realized it was until I shut it down. And of course, there was that question that we always ask ourselves when we do something different, which is, what if this doesn’t work? So I really had to lean into, well, why wouldn’t this work? I really had to do similar exercises, actually, to what I just did, which is reminding myself of Who the f i am and the results I’ve created for clients. I mean, like, why wouldn’t somebody want to come and work with me, and why can’t I have that extra level of impact? I suspect some of that wobble was around the fact that I knew I was refining my offers at the same time, and so that felt doubly wobbly to not have. You know, I had my tried and tested core program that I knew worked really, really well, the core curriculum that people get whether they join my accelerator or whether they join my mastermind. Obviously, the mastermind comes with additional elements, but that curriculum is tried and tested and gets phenomenal results. And my clients, like I say, anyway, as you can tell, my brain still goes to that place of like, yes, yes, yes, you can. So I wanted to share that with you, because I think sometimes people might hear, you know I can, I know I can come across very confident. And I think sometimes people assume, Oh, if you’re successful, it’s because you’re confident all the time and you really believe in yourself. No, no, no, no, my friend, there is a lot a lot of supporting our dickhead brains when they’re having moments of going, can you to be like, Yes, I can. Okay, so if you ever feel like, oh, the reason why I can’t do this is because I don’t believe in myself, and those who can do no, they don’t. I’ve worked with as you know, as I’ve shared earlier in this episode, some of the biggest, biggest coaches in the industry, and they all have the same wobbles, the difference with those who succeed, and I say side eyeing myself, but it’s true, the. Difference with those who succeed are that we lean into the possibility rather than the pain. We lean into what can happen rather than what might go wrong. Okay, because equally both like if you focus on what might go wrong, chances are it will happen. If you focus on what can happen, you might only get 10% of it to begin with, but that’s the beauty of reflecting on an entire year. As I reflect on the entire year, there were months where I was like, Oh, this isn’t happening yet, but when I look at the entire year, my mastermind became fully booked, my accelerator became a an accelerator that I am now like, I will shout about it from the rooftops, because I know it’s tried, tested, got phenomenal results, got people staying in it again and again, because it’s so good, you know. And one of my celebrations last year was recognizing that a lot of my clients now have been working with me from two and a half to three years. Considering I only became a mentor in 2021 that’s like the majority of the time that I’ve been mentoring for there. You know, I think it’s 40% when I did the math, like when I looked at the number of clients I’ve worked with. La, worked with last year, 40% who’ve been in my world for two plus years, which is just such a phenomenal stat, and something I’m really proud of. And again, one of those things that really validates, yes, I know what I’m doing, and I’m very good at looking after my clients. Otherwise they wouldn’t stick around, and they’re getting phenomenal results. Otherwise they wouldn’t be able to stick around, which is beautiful. Okay, but yeah, so one reflection was Oof. I had to really have lots of strong words in my brain to take all the aligned action that I needed to take around shutting down the agency. I think I pushed it back and pushed it back. I think it was actually February in the end that I actually sent out my notice emails. Or it might have been January, but either way, by March, 100% it was, it was done,

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yeah and yeah anyway, so that that was one wobble, the other one was shutting down my mastermind. There was equally that fear of, you know, like, what am I doing on the other side of this, like, this mastermind had been running for, yeah, since 2021 so 2024 had been running for three years, close to three years, and again, had got incredible results for people, but something just didn’t feel good. Something in my gut was like, oh, there is an energy. There is there’s some kind of stagnancy in this space, which requires me to analyze it and step back. And I can’t do that while I’m running it so similar to the agency, I just let the clients as they dropped off. I let them and those who wanted renew. I invited them into my new iteration of my new mastermind, so that I had the space to step back and look at what does this need to be moving forward. And that was really, really, really powerful. So that was powerful. Another wobble I had was my ADHD brain craves new things, you know, like and the challenge with that is, and I also combine, actually, alongside loving new things, I also support clients with a variety of different funnels. So if you look at me and think, Oh, you must support people with cookie cutter, Copy, Paste funnels. No, I don’t, I work with them where they’re at, where they have the most opportunity, where they have their zone of genius. Some people are amazing communicators. Some people can wrap up delicious on demand webinars. Others do much better delivering them live.

Others really succeed when they get themselves on stages. You know, some other people would hate to be on a stage. So, you know, all of my clients, we work with what their area of opportunity is. And when you’re too close to your own, your own business, you don’t necessarily see what that area of opportunity is. So what did that result in? That resulted me in road testing a whole bunch of different funnels to promote what once was, never have I evergreen, and then which, which evolves to the accelerator. I mean, like you say, looking back, that’s part of my refinement era. That was part of me seeing what was going to be the thing that helped me in the most passive way and the most pleasurable way possible fill my accelerator with ideal fit clients. But I will admit, looking back, I was impatient. I gave up on concepts too soon. I gave up on funnels too quickly. I didn’t sit and refine them, and instead, I kind of jumped between different ones that excited me. I was, fortunately in a financial place where I could do that, and that was kind of partly a story I was telling myself, where I was like,

Well, I’m making enough money to kind of be the maverick. Play with these different strategies, and I’ll be able to report these strategies back to my clients to say what works and what doesn’t. But actually, I realized I was ignoring the one really cool piece of advice I give my clients, which is refinement is the way to go with a funnel, not just your offer, but with your funnel too, and actually sitting on a funnel and adapting and refining it long term, over a series of months is how you get to the stage where you have a really gorgeous, well performing funnel, and it’s just unnecessary energy expenditure jumping between them. But I I’m going to be really honest. Hold my hands up, admit that I was guilty of doing that, and this year, I am. I. I’ve actually hired support to ensure that I do less of that, and that I actually commit to refining and improving the funnels, strictly just to my mastermind and strictly just to my accelerator across the year. Now why am I doing that to two different offers? I’m doing it because I find most business owners don’t they’re not necessarily very good at identifying what support they need, when and where. I found myself turning away a lot of people who applied for my mastermind. Now I can send them to my accelerator, where the where the mastermind might be too much of a leap for them right.

Now, equally, I may speak to people who are like I think I only need the accelerator, where what they actually need is the mastermind. But now they have two different pathways they can choose to go along, which feels amazing. And I can obviously help them identify on the call which pathway is the best one for them. And it’s nice and simple and deliciously like to run. And of course, I’ve got my 10 day sales sprint, which I’m also selling, but that’s being sold in a much more passive way as part of my funnel. So, oh, I was going to share with you my surprises and unexpected wins, but in true ADHD fashion, I’ve already dropped that in which is celebrating that so many of my premium clients. 40% of them have been working with me for two to three years. One of them has actually been working with me for three and a half years. I am a huge believer in the value of having a mentor who really sees you, sees your business, and essentially acts like an unofficial partner in your business. I think there is enormous opportunity in that. And as long as your mentor is further ahead of where you’re at and doing what you want to be doing, then I think there’s a huge value in remaining under their wing. But maybe I’m saying that with some self interest, but I’m also saying that because that has been my experience, too, in terms of the mentors I have worked with, I’ve never worked with anyone for less than a year. I will admit, in those longer term mentorships, in the same way, I’ve witnessed it in my clients, I’ve also experienced it in myself, that there can be moments where you wobble, there can be moments where you’re like, oh, I want something shiny and new, but actually, I find there are a lot of learnings in those moments.

And to be honest with you, in those moments, those are the moments where I don’t want the accountability on myself, and so I’d rather put it on my mentor. And there are moments to take a really strong, hard look at myself and look at what am I actually looking for here? Because it’s usually something deeply uncomfortable that I’m shifting onto someone else to avoid looking at it in myself. Oh, that was a gold nugget. I didn’t know I was going to drop in there. So what? What I will tell you is my year for 2025, after 2024 inadvertently starting out as a year of connection, which it definitely was. There was a lot of events I attended. I think there was a sense that with my new brand, that that meant my business was fully cooked, but 2024 demonstrated to me that it wasn’t. But also, there were shifts in the market in 2024 that also made me feel like it was important that my office suite adapted and evolved to match the new demands that came alongside those shifts in 2024 which is, you know, its own valuable reflection. So yeah, connection ended up being a year of enormous refinement. And 2025 my word for 2025 kind of boring, but very practical, and its visibility, it’s recognizing that the refinement is done. My office suite is banging.

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My brand messaging is potent. My website is delicious. My podcast is, I mean, you’re listening to it now, so it can’t be too bad. So you know my word for 2025, is visibility. And so one of those things, one of my big goals around what that actually looks like for me, is getting on more podcasts. So if you are listening my friend and you are a podcast host, please do reach out to me. I have some fabulous things I could talk about on your podcast. So if you are listening and you have a podcast, then please do reach out to me. I have some fabulous things I could come about and talk about on your podcast. What else am I doing in terms of visibility? I have to say that is mainly it for now. I’ve hired someone with social media management to help me be more consistent and more repetitive, because I find repetition very, very boring. So my way to ensure that I am being repetitive is simply hiring someone who will do that more for me, again, a really valuable lesson. If you find yourself knowing you should do something but you have enormous resistance to it, just hire someone who doesn’t. It’s that simple, and if you’re not making the money to do that, then you’re just going to have to suck it up for a while. But one of the things I recognized was I was in trust that when I hired someone to do the thing that I know will help me make more money, that I will make my money back on that investment like that was a no brainer to me. I will be running ads more consistently. So yeah, podcast guesting, running ads, hiring someone to help me be consistent with social media, I’m also looking to become less reliant on Instagram, which I felt was massively saturated and enormously ineffective in the last quarter of the year. Yeah. So I am getting more vocal on threads and on LinkedIn, I will be doing separate episodes on how I’m finding threads. I you know, within one week of being on threads, I had the most juicy of mastermind inquiries, and I’m just enjoying it. It’s brought the joy in social media back. Anyway, this episode could end up being like the longest episode ever, so I’ll probably do a separate episode where I expand more on what it actually looks like for my business, how I’ve kind of dissected what marketing strategies look like in my business, and how we’re balancing them all to ensure that it’s still spacious, cushy and all the good things I will say in advance chat GPT has played an enormous role in helping me take my content further. And one of the things I’ll be doing in the New Year as well is 100% looking to repurpose more of the things I’m doing. I’m looking to take my podcast onto YouTube finally, and, you know, things beyond that.

So there’s, there’s a lot of good stuff coming, but basically, you’re going to be sick of me by the end of 2025 I apologize in advance, but I also do not apologize, because the year we’re going into women need to take up space more than ever. I’m not going to get political, that’s all I’m going to say for now. But if you know, you know, okay, and I want to support as many women as possible to take up more space than ever, because we need to show the next generation just how powerful we are, and we need to be supporting other women to be living their very best lives. And I know the clients I support do that in one capacity or another. So there we have. It a bit of an ADHD ramble of you know, 2024 what didn’t work, messing around with my funnels, messing around with my offers. What did work, backing myself, being dedicated to refining my offers until I felt crazily excited about them. My new brand positioning has been amazing for attracting and super aligned clients, and it has put me in the position at the beginning of 2025 to no longer be focusing so much on refinement, because I’ve got fantastic resources for anyone who comes into my world. Now, I’ve got a fantastic community to invite people into for anyone who comes into my world. Now, the only thing I need to do more of is ensure that more people know about it, because at the moment, my following and my social media impact is smaller than I’d like it to be, and my goal is by the end of 2025 that I have reached so many more ears and hearts and eyeballs. Why not? Let’s throw eyeballs into the mix. There we have it, gang. If you have big plans for 2025 please, you know, DM me. Tell me all the good stuff. If you have a podcast, invite me on it. Help me with my visibility. In fact, one of the loveliest things you could do for me right now, if you want to support me with getting more visible, would be to share this or one of your favorite episodes with your social media following. Give me a tag, and that would be the most beautiful 2025, gift you could give me, particularly if you enjoy this episode, if you’re not particularly on social media, which would be weird, because this is mainly for online business owners. But if you’re not, share it on WhatsApp, share it with a friend. I don’t care how you share it, but if you could support me with my goal to get more visible, that would be delicious. Okay, thank you so much. Next week, I will be back with a guest talking about property investments. I mean, what if you’ve got loads of money and you’re wondering what to do with it, you will want to listen to this episode. And if you don’t, and you want to plan what you do with your money, your imaginary money, if you had it, which you know, like, maybe is a bit more me come along and listen. Because these women are phenomenal. I met them at conference, and I was like, You need to come on my podcast. So, yeah, women talking about investment, it needs a platform that needs visibility. Anyway, I should be in your ears next week.