00:00

Welcome to Make More Money Without Selling Your Soul. The podcast for bold entrepreneurs ready to simplify scale and reclaim their time. I’m Polly Lavarello, Evergreen scaling strategist and cushy business pioneer. Join me and my occasional guests as we explore the themes of wealth, selling and well-being, because building a business that works for you changes everything. Let’s dive in.

00:36

Hello and welcome to the show. Now, let me ask you a question, have you ever felt the pull to write a book but immediately shut down the idea because you thought you weren’t expert enough yet? Or maybe you’ve seen all the write a book in a weekend using AI messaging and thought that just doesn’t feel right. Today’s conversation is a really refreshing antidote to that. I’m joined by Nicola Humber, founder of the unbound press, a publishing company that supports women to write transformational books that don’t just share a message, they actually transform the author in the process, Nicola has supported more than 80 authors to bring their books into the world, and her philosophy is beautifully rebellious in a culture obsessed with speed, productivity and templated formulas. In this conversation, we talk about why writing a book can be one of the most powerful personal development journeys you’ll ever take, why outsourcing the creative process to AI might mean missing the whole point, how books can become portals, not just for readers, but for the author’s next evolution, and why the most powerful books aren’t written from authority, but from honesty. So if you’ve ever felt the quiet nudge that there’s a book inside you, this episode might just be the permission slip you didn’t know you were waiting for. Let’s dive in. Welcome Nicola to the show. I have been so looking forward to having this conversation with you. But before we dive into some of the juiciest morsels, please introduce yourself to my listener.

02:09

Juiciest morsels. I love that. Hey, folly. Thank you so much for inviting me. Yeah. So I am founder of the unbound press, or rebel leader of the unbound press, which is what one of my authors called me, which is a soul led publishing company for magical women, writing transformational books. I’m an author myself. I’ve written four books so far, and I mean, obviously I’m passionate about the publishing side and birthing these books into the world, but what I really love is holding space for the actual writing process as well, and the insights, the clarity, the transformation that happens through that process.

02:55

Yeah, and why I’m so excited to have you on the show is because you have such a unique approach to that process, which we’ll dive more into shortly. But before we get even close to that, I actually want to start with one of your books that I read last summer. So just to give some context to my listeners as well, I always like to be transparent when I’m talking with a client. Nicola is a client, and I will be honest a lot my it’s not a lot. A good number of my clients have books, and I can’t say I made the time to read all of them, but I felt very drawn to what Nicola had to say. So last summer, I read, can you give me the full title? It’s got unbound in it, but I can’t remember what the full title is. Yeah. I mean, the main title is unbound. Can I remember the title now? Like it’s walking the unbound path and like living the life you’re here to lead, or something. I can’t even remember the tagline of it well anyway. I mean, there’ll be links in the show notes for anyone interested, but I read it, and it gave me such a big insight into you and really the foundations to the work you’re doing now. It really gave me such delicious context. But can you share a bit more for someone unlike me, who’s read the book about the unfurling of your kind of identity, and how that kind of became known as being Unbound, and what being unbound means to you. Yeah, yeah,

04:15

it’s interesting, because the first book I wrote was Hill, you’re in a good girl. And that was really about the way I’d lived for like, a good chunk of my life, up until my mid 30s. Was like really identifying with the good girl, the part of us that wants to please others, fit in, get it right. And it was through the writing of that first book that I came to the idea of the unbound self, like the you who’s the fullest, freest version of you, and who you’re here to be. And actually the word unbound. But I’d never really kind of heard it before, but I came to it through going through Danielle Laporte, core desired feelings process like way back, probably, yeah, more than 10 years ago now, and one of my core desired feelings was freedom. But that just felt so like just generic and wishy washy. You know, as I love words, I got my thesaurus out, and I was looking for words that kind of mean, the same as freedom, and I saw unbound. And when I saw that word, like I felt it in my body, this sense of something or someone who’d been constrained and just breaking free. Did you ever think about book binding?

05:46

Yeah, exactly. I know, perfect. I didn’t back then, because, you know, actually, when I first came to the word Unbound, well, it was probably around the time that I was writing that first book, but I didn’t know that books were going to be such a big part of my future. Like, I certainly didn’t know that I would end up running a publishing company. But yeah, almost that physical sense of, you know, liberation really, really resonated with me. And like, writing the first book who you’re in a good girl was I did that in a more conventional way, I suppose. And when I came to write Unbound, all I had was the title. I knew that it wanted to be called that, but through the process of writing it, and I love that you’ve read it, because that’s the book that really changed everything for me. And I literally it was like everything just got thrown up in the air. And during the year, 18 months that I was writing Unbound, you know, I moved countries. Mr. H and I, we moved to the States. You know, we had all sorts of questions about our relationship through that, you know, through that transition as well, my work, I was like, you know, I’d been going in one, one direction, and writing that book really called me to get clear on what I was here to do. Yeah, both of my parents had health issues, like, serious health issues in that like, everything just got turned upside down. And I just had to get really clear on who I actually was. And, like, looking back, I realize I was in the early stages of perimenopause, like people didn’t really talk about perimenopause, like this was, like 10 years ago, so I didn’t even know that was a thing. But yeah, just everything, everything was changing, and the book and the process of writing the book was the thing that actually kind of got me through, helped me to find my way. And that’s when I realized, Oh, hang on, writing a book, it’s not just about kind of documenting what you’ve experienced up until that point, like it gets to be this whole transformational experience of its own?

08:03

Yeah, I think what you’re sharing must be so relatable to so many, because so often, in our midlife something does happen that you know, an accessory to our life that we’ve kind of tied into, I our identity, whether it’s a job, a relationship you know, or parents you know, any kind of thing that could be happening to us, that when you lose that part of you, you’re left with the question of, like, who am I on the other side of this? And I think more importantly, I guess, that relationship with how we are shaping our own reality, and that so many people are sleepwalking through their lives with lots of musts and haves and shoulds and not taking a moment to actually recognize the incredible freedom they have, the unboundness they have in what it is that they’re doing. And I think that’s why I so, I mean, for me, is why I read your book last year at the age of the tender age of 39 and it just felt like hyper relevant. But I mean, that was just kind of the beginning, right? Because obviously, when did the unbound press come in? Was that after in? Was that after Helio and a good girl? Or was that like, where did that start?

09:06

Yeah, Helio and a good girl was the first book, and then then I wrote Unbound, and it was through when I was coming to publish unbound. So I found an amazing publisher that I wanted to work with, which was the hybrid publishing model, which we now have at the unbound press. And when he the amazing Sean Patrick, so grateful to him, when he read the manuscript for Unbound, he said, you know, Nicola, I could see you doing this. I could see you holding space for other women to write their books, and you’d have your own publishing imprint, and it’d be called something like the unbound press. And when he said those words, I just felt this sense of like knowing in my body, I love, that this is it. This is what I meant to do, these guardian angels in human form.

09:57

Oh, so much. I mean, the thing is, I’d always. Days, loved books. When I was a little girl like, you know, they were my thing. Always had my nose in a book. Loved writing, but I drifted away from it because I, you know, I received the message that, you know, that’s not, that’s not something that’s for you, like it wouldn’t be possible for you to be an author. It’s not for people like us. So, you know, it never felt like a possibility to me, and now the fact that I get to work with books every day just blows my mind. Yeah. So, yeah. I mean, it was really just following that invitation that came via Sean and I had no clue what I was doing I, you know, I’d only had experience of publishing through, you know, from the side of being an author. But fortunately, I, you know, had a lot of support as I found my way.

10:51

How many years ago was that?  Now? It was back in 2018 so yeah, and how many books have you supported since to be published over 80 now, I know, I mean, you know, we’re recording this in March 2026, and we’ve published five so far this year already. So it’s definitely kind of ramped, ramped up. I think what’s amazing that what I really like about your story is that obviously you were exploring your own self development in the lead up to all of this, and you had, you had your own tools, right as a Hypnotherapist. And do you have coaching in there as well, in the coaching hypnotherapy? EFT, yeah. And I also, when I did my hypnotherapy training, I wanted a bit more kind of grounding in how to hold space for people. So did a counseling diploma as well.

11:47

So yeah, I love that in the exploration of all of these tools and in the mastery of all these tools, that you kind of allowed them to also shape your own destiny, your own life. So often, as a facilitator or a space holder, we hold space for other people’s dreams and other people’s identity shifts, and sometimes that can be our own kind of like prison, where we don’t allow ourselves the same opportunity that we kind of encourage our clients to lean into. But for you, you heard those words, they felt grounded within you, and you took the aligned action and 80 books later, several years on. But one of the things we haven’t touched on yet that I find so incredibly exciting about you is that your book on being unbound and the unbound publishing, as I say, publishing house. Do we call it that unbound publishing?

12:36

Well, you know, just that unbound. I just call it the unbound press. Unbound press. I knew I knewI was getting it wrong. Unbound press, but it’s much more than that, because when your writers come No, when people come to you, they’re not necessarily coming with a ready made book to be published. You actually support writers, but not in the conventional thrusting it down your throat, bro marketer, spit it out. Turn it out with AI. It’s your business card type kind of lingo, which I find so exciting and so actually rebellious in its own way. So tell me a bit more about that, because in a world where people are doing all this, do it easily. Do it in your sleep. Do it with AI. Have a book tomorrow, you know, like, tell me more about why your approach is different and why it matters.

13:23

Yeah, it really is kind of the antidote. Can you tell I’m not keen on that one? I mean, you know each to their own. And yeah, if somebody wanted to write their book that way, the unbound approach would definitely, definitely not be, not be the way to go. But yeah, I mean, I love we do have some authors come to us with pretty much a finished manuscript, and you know, then we take them through the publishing process. But like I said, the piece that I’m most passionate about is the writing process and what, what you get to discover about yourself and the work you’re here to do through that. So, you know, the I love, the holding space for that, and when authors come like even when they’ve just got that kind of, you know, initial spark of an idea to write a book, like taking them from there through the process, and not having to have it all mapped out and be really clear on what their book is at the beginning. Like, sometimes people think they’re clear on what their book wants to be when they come to work with me, but over and over again, I see how you know you can have that initial idea and it evolves into something that you couldn’t even imagine. And like, this is why, I mean, I’m not against AI in terms of, you know, it can be a support on the writing journey, and obviously, you know, with our businesses. But like, why would you want to outsource the writing process? Because there is. So much magic that gets to happen along the way. And if you know you were just putting your idea for your book into into AI and asking it to write something based on that, like you’re missing the whole point. For me, yeah, because, like, it’s who you become along the way. And each of my books has just given me so much clarity about what’s like, what’s next in my business for you, haven’t they totally I mean, yeah. I mean, I’ve always spoken about books from way back as these magical portals and like they get to be portals for your reader, like your reader gets to have this transformational experience as they’re reading them, but for the author, like you’re creating this portal for yourself, and you really don’t know where that’s going to lead. And I’m I just find that so exciting, like witnessing women, like coming into the process, thinking that their book is going to be one thing, and then leading them kind of even more deeply into what they’re here to do. I love that. Yeah. And the confidence, like the confidence, the that grows through the process, because, like every single time you get more clarity. Yeah, about like your message, like your unique like the unique piece that you’re here to bring. And there’s something about writing a book and publishing a book like you have something tangible, like you can hold in your hands, and that anchors confidence in a whole new way.

16:42

Yeah. I mean, I think what you were sharing earlier, it just feels like the biggest permission slip to get started. Because I feel like, as I was listening to you, I was thinking writing a book, it’s almost like if someone said, if you got want to go on this first date with this really hot, hot to trot. I’m gonna say guy in my case, because that’s what I usually go for. But, you know, insert whatever sex is your preference. But you have to already map out when you were going to go on dates, what time like, and what else. And you have to do all of those things, and it kind of kills the joy and the excitement and the journey and like, that’s the journey that we watch in films and we read in books that we we love, the ups and downs, the uncertainties. And I feel like that’s kind of how I felt when I first, you know, I picked once, picked up a book not yours, where it was very kind of saying, Here’s how to write book. Here’s the formula you follow, you know, here’s the bullet points and the summary that you have to include at the end, and here’s the exercises and all this kind of stuff. And by the time I’d finished it, it was kind of like, you know, my vagina had just shriveled up into itself. We don’t want that. Never been more turned off. I was like, this is just really feels like, No, I do not want this. This feels too much like homework go away. What I find about your approach is it’s almost also, I feel like a permission slip to be with those thoughts that you often don’t allow to breathe. And I can really see the value in like I say, this is where I kind of have slightly anti AI feelings. I do see the value in supporting those who are dyslexic, supporting people just tidying up ideas, or, like you say playing around with words where we’re like, that’s not the word, what’s the word? And you know, there’s all sorts of value it brings to us. But ultimately, I feel like our brains just get dull if we’re not actually allowing ourselves to be with them and let them express themselves. And I think there’s a real danger that if in 10 years time, we don’t take the time to do these kind of things, that we will lose our cognitive spark and that kind of soul connection as well. So what you were sharing about just getting started and allowing it to be this kind of unbound process, rather than being stuck on definitive outcomes, is so unsexy in a world that craves certainty, right? But at the same time, I feel is so natural to a creative process.

19:03

Yeah, absolutely. There’s something about speed here as well. Because, you know, this idea of, yeah, use AI or, you know, there’s so much messaging around, like, just get things done as quickly as possible. And again, with the like, create it the creative process does not. It doesn’t work like that. It needs like we need to have the space. And one of the things I talk about is through the process of writing a book. And I know this is really frustrating for a lot of people who are in the process, but there are times when you know it feels like nothing’s happening, and you know this is something, again I talk about like you’re harnessing the power of your cyclical nature. That’s something I talked about in Unbound, and it applies to the writing process as well. You know, we’re cyclical beings. We’re not meant to be doing all the time, particularly as women, and when there are periods of time and it could be. A few days, it could be a few weeks. It could be, you know, a few months through the writing process where you’re not actively writing in the way that you may be expected to. There is so much magic that happens there under the surface, and we need those times. I mean, I did my counseling training, they talked about it as the fertile void, and it is a really fertile place. And if we’re just rushing to kind of get it done and maybe using AI or, you know, just kind of pushing ourselves through, we missed, like, what’s percolating under the surface? Yeah. So, yeah, it’s just I, I I can’t imagine what it would be like to live in a world where we’re not, like, allowing the creative cycle to kind of play out in the way, the way that it that it needs to. Yeah, so much, so much gets missed. And like I said, it’s not easy, especially now where there is so much expectation that you know we’re doing, that we’re constantly doing, we’re doing things really quickly. Like to take your time with something. I see it as an act of an act of rebellion, but you want to be that book that people desire to keep on their bookshelf and not just get rid of the moment they’ve read it. And I think there’s far too much tip that’s just being churned out at speed. That is a read it, ditch it. Don’t even want to put it on your house wall to be picked up on the street, because you don’t want anyone to know you’ve read it, or you don’t want to subject them to it as well. Exactly, yeah, and when and when you kind of see it like you say, kind of in conjunction with personal development of your own personal expression, personal connection. It has a whole way bigger meaning. And I can just imagine the pride someone has when they’re finally holding that book in their hands. But I really want to talk to you as well, because your most recent book, if I’m correct, is the abundant author right? Yeah, yeah, the abundant author playbook is. It’s quite an interactive one.

22:01

Tell me more about that.  Well, this, like I said, Each of my books has been, you know, like an evolution. And so here we were in a good girl, unbound, then unbound writing, which was about the process of writing a transformational book. And that led to this idea of the abundant author, because the way I’ve experienced, obviously, my own journey, and what I’ve seen over and over again with the women that I’ve worked with is that the book, it gets to be part of this kind of bigger body of work that we’re creating. And often it gets to be the seed for that, like the book comes first, and then it grows into, you know, maybe programs, retreats, like some other kind of podcasts, some other kind of offering. So the abundant author playbook is really about, I mean, one stepping into the identity of the abundant author and allowing yourself to create these like channels of abundance around your book and from your book, but yeah, showing, really, showing up as the author you’re here to be. And I have quite a few conversations when people come to me, I can be like, Oh, actually, like, I want to write the book, but I don’t really want to do the visibility and the marketing piece around I just want to write and do my thing. And it’s like, if you’re passionate enough to write a book about something, why wouldn’t you want to show up? And, you know, talk about that and share about it. So the visibility piece is another area that I talk about in the abundant author playbook, but always doing it in a really aligned way, a very unbound way.

23:50

I love that. I love that, yeah, because I mean having a book, I honestly feel in 2026 you know, long form content is getting a lot of positive attention, and quite rightly so, because we are in a day and age where our social grids can just be filled with stuff that we don’t know if it’s true or not, and it’s much easier for people to churn out kind of polished looking content. So it means that we’re now much more drawn to listening to I mean, my podcast, for example, the listenership has more than doubled in the last three months, and I’m sure that’s connected to people craving depth and, yeah, nuance, which is really hard to get on social media, and I’m sure it’s the same for books as well. And what we also know about succeeding, I mean, it’s this has been the case for a long time, but more than ever, is having a strong personal brand that, again, is the thing that stops you from being part of a sea of sameness and a book, not only is the process of writing, it one that’s wonderful for creating clarity around who you are as a personal brand and what does make you different, but it’s also a beautiful journey that someone can go through and get a better sense of that while reading. Writing books. I’m really curious to know thinking about that. I know you’ve talked about the abundant author and what that’s looked like for you, but tell me a bit more about what difference has it made for you having these books, aside from what it’s meant for you personally and the kind of evolution of self, from shedding the good girl skin to being unbound to being the abundant author. But what does that look like for you in terms of conversations with new clients, discoverability, and all of those kind of pieces? I mean, it really, it really has changed everything, because until I gave myself permission to write that first book, I mean, I did feel quite rudderless in my business, like, not particularly clear. I love the word rudderless wordsmith, the words you pull out, I’m like, I’ve not had rudderless in a long time. It’s good, like, such a visual word. That’s exactly how I felt. I was just like, floating out there, not sure what I was meant to do. And, you know, I’m not saying it was a quick fix, like to write my books, but especially now, like I’ve got four out there in the world, I quite often find that somebody will, like come to one of my books, read it, maybe it’s recommended, or they, you know, they discover it in some way, and in terms of, like, nurturing a relationship like that can happen so quickly with a book like people have read, say, unbound writing and message me and say, oh, you know, I want to, I want to work with you, and have ended up joining, like my mastermind straight away moved into a publishing package, and that’s Because I don’t think that necessarily happens with every book, but if you really allow yourself like to share, I was going  to say you bear your soul in that book. Yeah, exactly. Is it possible to not feel close to you by the time you finish reading that book? And I actually think that’s a really lovely reflection on the power of sharing your own story and your own you know, and those raw feelings and the kind of messy middle of life. And I think again, that’s where, if we rush the process and we’re trying to be this, I don’t know, digestible, easy to consume, kind of in our authority type, kind of level of, I don’t know book writing that it just doesn’t land the same way. There’s there was such a rawness where sometimes I was like, Is she really saying that? Can I read that?

27:32

That one definitely is. It definitely is. But this is the thing you know, there can be this idea that, you know, we have to be the expert to write a book. We have to be at a certain point, and we have to write from that elevated place. And you know, especially what we’re seeing now, particularly in the kind of personal development and spiritual space, is these people who’ve, you know, we’ve held up to be kind of gurus, and so successful, you know, just seeing what was, what was there behind it all. And for me, now, more than ever, the kind of books that people are wanting to read are the ones that are coming from this real, authentic place where you’re not like, I’ve discovered the secret. And let me tell you, it’s like, no picking someone on the journey with you. Yes, you know, that’s another thing I think that can hold, particularly women, back from holding from writing a book. It’s like, oh, I need to be further along. I need to expert in what I’m writing about. And I’ve always seen it as, like, your book is the way that you get to get further along. Like, yeah, you take people on the journey with you. Yeah, yeah, that’s it works, yeah, kind of you’re so right in a world that’s so curated, we’re seeking realness because it makes us feel a lot better about our messy selves.

29:03

I will definitely do that. I mean, I love that. It wasn’t strategic, but getting to work with the word Unbound, like, whatever happens, it’s like, well, it’s Unbound, so yeah, and you’re also like, bang on the money about because I have not written a book yet, and I definitely, for the last few years, have been like, Oh, I just need to kind of maybe get to seven figure status first, or I just need to kind of have more cushy business case studies and stories to share before. And actually, the story has always been there, like the story was always ready to be told. And actually, in some ways, I regret not starting sooner when I was more in it, because I’m in a much more steady, grounded space, and I was in those early years of entrepreneurship. And actually, I think there would have been a huge value in writing during that period, to then be able to, like, see the difference when one comes out the other side, which, yeah, it’s difficult to kind. Of go back to that place again when you’re no longer there. So yeah, basically, if anyone’s listening and thinking about writing a book, just get on with it business. And I wish I’d done it sooner, because it’s one of those things, right, that you’ll just never have time for you just need to make it. And I guess the one thing I feel excited about when I think about writing a book is is not one of those tasks that will feel heavy most of the time. It will actually be a nice, meditative time with myself, moment away from all the noise, away from like a busy calendar, and just a moment with me. And that feels nice.

30:37

So that you say that I love, I just want to reflect back that I love, that you say that because, you know, there can be this idea that writing a book, that it will demand a lot. I mean, it does demand time, obviously, but it’s going to become some kind of chore. And actually, to see it as like time and space for you, and to bring pleasure into the process, like, that’s a big piece of what I talk about as well.

31:02

Can always be cake at the same time anyways. Oh, my goodness. I mean, cake makes everything better. Oh, so obviously, you help people with getting their books out there. But what I’m excited by is you also have your amazing community of authors. And if anyone’s listening right now and thinking, oh my goodness, I’d love to have Nicola in my corner, can you share a bit more about that? Because I think that’s really special space, too. Yeah. I mean, the community piece is everything to me. I mean, obviously it’s a publishing company, but I really think of it as a publishing community, so that’s kind of baked in right from the beginning, or there’s the potential for it to be baked in for authors working with me and with us. So we have the unbound writers collective, which is our community space, where we have group writing sessions and Q and A’s. I mean, the group writing sessions, they’re so simple. We just get together on Zoom, and I open up the space for short meditation, and then there’s time for writing.

32:15

What kind of time do you do that? A curiosity? What kind of time of day? Yeah, it varies, because we have people in different time zones. So it’s either 10am in the morning, 2pm in the afternoon, or 6pm See, these are the kind of times I could get down with again, I once saw someone promoting book writing kind of collectively at 5am because apparently that and I was like, no, no.

32:43

That would be a no, I’m not getting up at 5am to do that. Definitely not. We may know.  I mean, I know some people that is, you know, their most creative time. And actually, some of our authors in the US, they will join, say, if they join a 10am writing session. It is that, you know, really morning for them. But, yeah, this is the thing I like to offer, like, a variety of times.  So yeah, people can make it work for themselves exactly, because that’s the thing.

33:17

I feel like. There’s some, some people that frame right, writing a book, almost like a workout, you know, like, and it’s almost part of that kind of hustle culture of, like, get your gains in, right? You know, getting it. And I just, this is what I find, such a breath of fresh air about how you approach this is that it’s, it’s not that at all. But, yeah, no, the community. So how many people are in the community at the moment?

33:40

There’s about just over 80 in the collective. And when somebody publishes with us, you know, they they can come and join, they get ongoing membership of that space as well. So that’s a big focus for me this year, inviting people into the collective. And then we have some more intimate spaces, like the abundant author portal, where people, if they want a bit more direct support from me, they can come into that space. I mean, the offerings and the communities evolved over the years, but it’s always been such a big part of the unbound press. And also, like once somebody publishes their book with us. It’s not just like, See ya, yeah, it’s an ongoing relationship. So as well as having the online spaces, I love organizing in person, meetups, yeah, the retreat now that happens once see it, where we ran it for the first time last year, and that’s going to be an annual thing. I have to say. Over the last few months of working with you, one of the things I found the most impressive is your commitment to these meetups and how regularly they happen. And most impressively, like all the different in New York, like wherever you’re visiting, like there was a meet, you know, Newcastle? Well. I mean, I can’t remember else, but there’s, was it Bristol as well? I don’t know. I feel. Feel like famous city. You’ve probably had a meet up there at some point, wherever you’re going, that your people are there. Like it’s very impressive. And so needed again, I think, in 2026 where a lot of people in the online space are focused so thoroughly on the online space, people are really craving in person connection. And it’s really powerful to be connected with others who are on a similar path. If anyone’s listening to this and feeling that kind of itch to get started, what do you have in I mean, I know the answer to this, obviously, but for the sake of my listener and you know, do you have any kind of free guides or quizzes, by any chance that would support them getting started on this journey?

35:40

Both, actually. So yeah, I’ve recently created a new free guide, actually, where I’m sharing the three things I wish I’d known when I wrote my first book, which is really kind of turning on its head, a lot of those kind of traditional, conventional book writing expectations. So yeah, people can download that. And also with the abundant author there’s the abundant author archetype quiz where you can find out which abundant author archetype is your is your core one that’s like a really great way of it gives you insight into the kind of book that would be the best fit for you, and the kind of writing practices that would be most supportive.

36:30

I have to say it’s a really good quiz. Whenever I do a quiz, I try to break it. I couldn’t break yours. It’s really, really good. It comes back with, like, really, it sounds like talking to you. It’s amazing. So do go check it out. I actually found it like some quizzes are fun, but don’t actually leave you with anything particularly valuable while yours is it delivers. So if anyone’s I’m hoping people are listening. Is everybody out there? Go download it. The links in the show notes. Nicola, is there anything that I haven’t asked you today that you want my lovely listener to hear?

37:11

I mean, I would just kind of second what you said earlier about that if you’re feeling the call, if the call to write a book is there in any way at all? It’s not an accident. You know, follow that, because in my experience, like, if there’s one book there, there’s probably quite a few more. So you might as well get started now. And you know, there is, there’s so much to be discovered along the way. So yeah, just Yeah. Why would you wait? Why would you wait?

37:48

Yeah, and I will say, as a marketer, I would also heavily endorse writing a book, because everything you do from then onwards, whether it’s a sales page, whether it’s your brand bio, whether any of those pieces that so many people labor over will come with so much more ease. If you’ve got this huge body of work that you can be referencing, like, plug that into AI and get some social prompts, and you’ll have content coming out your ears for days, and your mouth and every every other crevice. So just you know, like, yeah, it’s it definitely every client I’ve ever worked with who has a book, working with them is so much easier because that positioning is rock solid, those core beliefs, all of those things that make marketing sing, are in there. So beyond all the incredible benefits you’ve referenced today as a marketer, I also heavily endorse it too. Thank you so much for coming on today. It’s always so pleasurable talking with you. Oh, thanks,  Polly. I’ve loved it.

 38:45

Well, that was a beautiful conversation. One of the things I love most about my client, Nicola’s approach, is that it reminds us that writing a book isn’t just about producing something impressive. It’s about becoming someone new through the process, maybe not new, but evolved. You know what I mean? You know what I’m saying, a portal that we walk through, and on the other side of that, we are evolved in our essence, and in a world that’s obsessed with speed and shortcuts, choosing to slow down and create something meaningful might actually be the most rebellious thing you can do. And dare I say it, I would suggest, in the world we’re living in right now, I would imagine it’s the thing that’s going to help you stand out. So if this conversation sparks something in you, that little whisper saying, maybe I do have a book in me, then Nicola has some brilliant resources to help you explore that you can take her abundant author quiz or download her free guide on the three things she wished she’d known before writing her first book. Both links are in the show notes. And if you enjoyed this episode, please do subscribe, share it with a friend, or send it to someone who’s been talking about writing a book for years but hasn’t started yet. We all have one of those, right? Thank you so much for listening, and I will see you in the next episode, which will be another solo episode about how I take August. Off and still make sales over summer, I’ll be in your ears then.