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Welcome to Make More Money Without Selling Your Soul. The podcast for bold entrepreneurs ready to simplify scale and reclaim their time. I’m Polly Lavarello, Evergreen scaling strategist and cushy business pioneer. Join me and my occasional guests as we explore the themes of wealth, selling and well-being, because building a business that works for you changes everything. Let’s dive in.

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Hello, you gorgeous human beings. I want to come in with a short and spicy episode on the simple solution to daily sales. Now, if you have been listening to the previous episodes, I’ve already done a breakdown as to why your lead magnet can be failing you when it comes to making premium sales like so over 1000 pounds, whether that’s one to one or a group program, to be honest with you. And equally, I’ve talked about the risk when you hire various specialists who all have one expertise, and then you try to kind of gaffer tape them all together, and the kind of expensive learnings that can be on the other side of that. And today, I just want to touch on one final touch point as a kind of celebration of the master class that I’m recording this on Wednesday. So actually, I am recording this before having run it, but you will be hearing this on Friday, when the replay will still be available. So if all of these themes I’m speaking to are themes that you are interested in, I do a bigger, deep dive into those in my masterclass, which you can still access on demand, but it’s only available for this week, while my cart is open for a brand new offer, which I will not go into here, because this is a podcast, but if you are interested in learning more, do go check the show notes so you can go still catch the replay of that fabulous masterclass, and if You were there with me, live, thanks for joining me. Kind of talking in the future backwards is all very confusing. But anyway, I really wanted to touch on this final point, which is such a hyper relevant point, as to why, when it comes to making sales, a mini offer is not another gimmick. 

So when I’m saying mini offer, by the way, I’m talking about low ticket offers. I’m talking about passive offers. I’m talking about a little course that somebody can do in their own time that gives them a flavor of the work that you do the best kind of mini offer isn’t like, here’s how to make sourdough when you’re a nutritional therapist, it’s, here’s my unique methodology as a nutritional therapist, you know, or kind of hyper niche information around, let’s say, PCOS that will enable somebody to progress in the area that they desire and get a flavor of what it looks like to work with you. Okay, so that’s what I’m talking about when I’m talking about a mini offer. But why are they so important right now? Because I’ve had people talking about low ticket offers from as far back as when I first started, right? And I’m also, you know, if you’ve been in my world a while, you’ll know I went through a phase of actually saying, like, don’t waste your time on mini offers or low ticket offers and focus on your core high ticket offer. So what has changed? Well, in many ways, nothing in that I would still say to somebody that doesn’t have a premium high ticket offer that that is where you should get started, because mini offers are a brilliant way to grow your list without having to pay for it, a brilliant way of bringing people into your world in a way that I’m about to describe, in fact, so I won’t go into it right now. It does a lot of wonderful things, but essentially it is like a premium. It’s like the highway into working with you, rather than the slow road, okay, but still into working with you. The work in and as of itself, is not the low ticket offer the mini course. There are some business owners who I even personally work with in the early 2020s who did really well, actually, with just spending money on ads running to a low ticket offer and scaling that way. And there are still a few people who’ve managed to create a kind of very popular personal brand, who are still able to make money this way.

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However, in nearly all of those brands, whether they’re upfront about it or not, the main profit they generate is not from those low ticket offers. It’s from whatever they’re selling behind the scenes, which tends to have a much bigger price tag. Okay, but why do i Why am I excited? Why am I talking about mini offers right now? Well, I’m talking about them because where you do already have a clear niche and strong positioning, where you already have an offer that’s 1000 pounds, plus, whether it’s one to one or group program, then a mini offer is the perfect tool in the crazy times that we are living within, which is, you know, the trust recession, which is the slower buyer cycle, which is, I don’t trust you. I just found you on the interwebs. How do I know you’re not like all the other kind of smoke and mirrors dodgy geezers I’ve been coming across? Okay? Totally. Valid questions in a totally valid way. So what I love about the mini offer is what we have come to know is that Google has a study, and I do have the numbers in front of me somewhere, because I’m so often not remembering them accurately. So I’m just getting them in front of me so I can share them with you. The 711, four rule, consumers often require seven hours of interaction, 11 touch points and engagement across four different platforms before buying Did you hear that seven hours of interaction, 11 touch points, four different platforms. So if they discover you on Instagram, they might want to then read you on substack. They may want to listen to your podcast, and they may then listen to a guest podcast on somebody else’s platform. Okay, people are doing their homework before they invest the other thing we know is that cold versus warm leads, ie, someone who’s discovered you today versus someone who’s been sitting on your Instagram following for the last year, cold people, people who’ve just discovered you, cold leads, let’s say discovered need 20 to 50 touch points on average before they feel ready to buy from you. Well, someone who’s been in your world a while may just require five to 10, even five to 10. You know, think about how many invitations you’ve made this month to like, let’s say all your leads. How many of them have you spoken to? Five to 12 times in the last Sorry, I’ve said five to 10. It’s five to 12. How many of them have you spoken to that often? Right? Probably not. Right. And the other thing we also know, really important bit of data that you need to know to understand the relevancy of this is that an existing client is 60 to 70% more likely to buy from you again, whereas the probability of selling to a new cold lead is only five to 20% and 20% is really at the high end there. Like, you know, in terms of internet data, we’re usually looking at three to 5% of a list that will convert, however, once they’ve already purchased from you, the likelihood of them buying from you is 60 to 70% higher. Now, do you see how we are cooking with gas when we add a mini offer to your offer suite? Because a we are removing the friction of, Oh, my goodness, this is like a long weekend away, a new car, kind of money to invest in working with this person. Is this what I need to be doing right now, and instead thinking, Ah, well, you know, that’s like the equivalent of, I don’t know, a fancy bottle of wine and a Sani down the road, or, you know, Deliveroo, or half the price of a facial like when it’s a low investment, people are jumping in with a lot more ease. And then we are getting to benefit from that psychologically verified bit of data, which is, if they’ve bought from you once, they’re more likely to buy from you again. And on top of that, we those touch points, those seven hours of interaction. They need to have to feel really confident in investing with a new high ticket. We are building those up with so much ease inside a mini offer. Now, by the way, I’m not saying by any means you need to have seven hours worth of content inside your mini offer that might actually put someone off taking the time to go through it, but what you are doing is you are really building up like trust. And you know, well, like trust and No, no, like trust. So that auto sounds a lot more sensible, and that’s why I’m so excited about them. So essentially, if your business model has been negatively impacted by the trust recession by the slower buy cycle. What I really want you to know is that it doesn’t mean that you can’t be making sales every day. And in fact, of course, a mini offer is the perfect solution to making sales every day. I’m not going to lie, despite being very poorly last Thursday when I needed to cancel the masterclass on the Wednesday, and I was still feeling like absolute poo on Thursday, I felt incredibly smug waking up to see that I had actually bought in three sales that morning without having to lift a finger. And on top of that, I was receiving enthusiastic emails introducing themselves to me and their excitement over having access to the course. And that’s the difference it makes. Having not just, you know, and of course, it goes beyond the sales. Like the sales were lovely. It was really nice to have a day off and to still see money coming into my account. But it’s a mini offer, right? 

And I’m not, as you can imagine, with only three offers coming in the morning, I’m not spending very much, like those ads had already paid for themselves by 8am that morning and and then some, because I don’t spend, you know, only spend, like 30 to 40 pounds a day on my ads. So three sales was like 90 pounds, which is more than twice what it cost me to run out. Ads that day, beautiful, right? But it’s more than that. It’s knowing that when they go into my Mini offer, which is all about my mini offer system, how how meta, that they will be getting a flavor of what it looks like to be mentored by me. They’ll be getting a taste of what it’s like to learn from me. They’ll be getting a transformation that will bring value to their business, which will then make it much easier for them to decide, You know what, let’s go in for the whole hog. Let’s go in for the full everyday sales system and come and work with Polly inside the accelerator. So a mini offer is not designed for quick wins. It’s not designed for like, how do I make money today and tomorrow? It’s about, how are you accelerating the journey of new people coming into your world? How are you attracting in the decision makers who are already interested in investing in their growth and their transformation, and how are you making it really easy for them to decide to come and work with you without needing to even have a sales conversation? And obviously I’m talking about this from my perspective, but it’s been helping various clients of mine. There’s my client, Nicola, who helps people write books and publish books, and she told me, right at the very beginning of our time together that a lot of people who come into her world take 18 months to choose to come and work with her, because, you know, you don’t just wake up one day and decide to write a book. You know, the timing needs to be right. However, I kind of took that as a challenge, accepted. Nicola and she recently launched her mini office system. Has been running ads to it with only 10 pounds spend a day, and it’s already self funding within I mean, it was self funding the first week it went live, but, you know, 60 days in, it is still self funding. She’s made a delicious ROI on it. And what’s really exciting is what she learned through positioning her mini offer and her lead magnet her front door filter perfectly, she is able to speak to people who do want to write a book today or tomorrow, or at least within the next month, and that is making all the difference to the inquiries that are coming through to her right now and the sales, which is just beautiful, I’ve got another client who supports people with trauma. And again, her mini offer means that her recent launch, that she did off the back of the mini offer, which was acting like a pathway into her launch, she had the ROI of I think she spent about 3000 pounds on her ads all together and made 20k with her launch, which was beautiful. And what’s amazing is that was her first launch, she didn’t have much capacity for any kind of organic content at the same time. So we know it’s only going to be bigger and better with the learnings we’ve made from this launch and the fact that she’ll have more capacity for all the visibility that you’d normally do around a launch next time. 

So it really is. It’s just the it’s the antidote, it’s the solution. It’s something that I probably would have said is unnecessary in the past, because in my own business model, back in 2022 when I was having my kind of 30k months sitting poolside, I simply could just run ads to a webinar, and that webinar would result in sales conversations, and those sales conversations would result in people joining my workshop. And the way I run my business now is different, and it’s a hell of a lot easier. It’s a hell of a lot less pressured. And what’s really beautiful is the people who are choosing to come and work with me are empowered, because they’ve gone through a process of working with me already, so they are qualified and excited to go, and we aren’t even needing to have a conversation a lot of the time, because they just go through my mini offer and know that it is time to work together. And what’s also really delicious is, you know, it’s not just resulting in people joining my group program. In fact, more often than not, it’s resulting in immediate one to one inquiries. So it’s it’s amazing, but it only works when it’s layered upon strong a strong niche, strong positioning, a clear client journey, ideally a scalable group offer on the other end. But like I say, it does also work with a one to one and in many ways, can grow you a list big enough to feel confident to launch a group program if you did choose to approach it that way round. So, yeah, I’m really excited about it. If you want to learn more about it, do click the link in the show notes so you can go catch the replay of the masterclass, where I really deep dive into all of these themes, and I’ll be in your ears next week with a beautiful interview about the motherhood wound. Totally different conversation, but hyper relevant when you think about how our identity impacts us as CEOs in our business. So be in your ears. Then, if you enjoyed this week’s episode, please do share it with other business owners who will benefit from learning what it is to make sales with ease in 2026 thanks for taking the time to listen to this episode. I’ll see you soon.