00:00

Welcome to Make More Money Without Selling Your Soul. The podcast for bold entrepreneurs ready to simplify scale and reclaim their time. I’m Polly Lavarello, Evergreen scaling strategist and cushy business pioneer. Join me and my occasional guests as we explore the themes of wealth, selling and well-being, because building a business that works for you changes everything. Let’s dive in.

00:37

Hello and welcome to the show. I am, as always, your host, Polly Laverello, Evergreen, scaling expert and business mentor for women who want spacious success. And today’s episode is an absolute treat, because I am joined by one of my favorite human beings and clients, the incomparable Leanne Sia, the big deal identity coach. Leanne is known for helping female founders step into their big deal, energy, quiet, the inner critic, and finally enter their holy fuck era where pinch me moments become the norm. Her work is bold, deeply transformational and absolutely magnetic. And today we go deep into identity, confidence, self, trust and what really unlocks success beyond strategy before we dive in. Just a quick note, I am now taking guest inquiries for my 2026 podcast roster. If you’re an expert, founder or thought leader with a powerful story or perspective to share, email me at hello@polylaverello.com and my team will be in touch now. Let’s get into this delicious conversation with Leanne. I am so delighted to have one of my favorite don’t tell anyone clients on the show today. Leanne. Leanne seer, oh, my goodness, big deal. Identity coach. Please introduce yourself to my listeners.

02:00

Hello, my darling. Firstly, I’m so fucking excited to be here. I’m sure we can swear on your podcast. Okay, okay, I’m Leanne Sia. I am the big deal identity coach, and I help female founders get out of their own way, step into their big deal identity and jump head first into their holy fuck era. And by holy fuck era, I mean stacking pinch me moments like they are going out of fashion, not just in business, but also in life, because life matters as well, doesn’t it? When you’re a entrepreneur,Leanne, I mean, you are such a wordsmith, everything that comes at your mouth is absolute gold, and it’s one of the reasons why I love following you on your Instagram account, because everything you say, it just lands in an entirely different way. And obviously one of the things I absolutely adore about you is, for anyone who’s listening who can’t see Leanne and her beautiful, bright background, like you are the walking embodiment of Big Deal identity. So let’s get into that more. Like, why does big deal identity matter to you and to the world?

03:08

Because as women darling, and by the way, I didn’t just roll out a bed like this you might have seen on my Instagram. Like, I don’t roll out of bed as the big deal identity coach, I literally step into this, because I know that when I do, I’m on fucking fire, and Big Deal identity is about, yes, you might have things going on in your life. We all have we’re adults, right? We’ve got a business, we’ve got a home life. A lot of the time being in that energy isn’t going to serve us as business owners, but being in our big deal identity is and that’s what I help women do, to make little tweaks, little refinements to their lives, to their routines and rituals, to their thoughts and beliefs, so that they can feel ready to fucking rock.

03:55

You know, one of the things I love about you is, obviously, there’s some people in the kind of very energetic, spiritual world that kind of talk about things like, you know, I don’t know identity, legacy and but your unique approach to this big identity is just so I don’t know. To me, it’s just like, I don’t know champagne at Fortnum and Mason’s we’re at the Oyster Bar. Like, it’s just like, Paul, I just want to pull up a pew and just down it. It’s just so delectable and it and it is so important, because obviously, let’s talk about it a bit more in the business context, like, how is who we are being influencing the choices we make in the business that we run?

04:37

Oh, it influences everything, but we don’t realize it. So the success of your business depends on how you feel inside about yourself, and I know that a lot of bro marketers won’t say it does, but as women, how you feel about yourself does genuinely reflect in your business. So if you have. Of a lot of head fuckery, as I like to call it, about which might look like imposter syndrome. It might look like procrastination or anxiety, guilt, those kind of things. Even if you are trying to push your business forward, it’s almost like those things are like a rubber band against your chest, like holding you back, and you need this big deal identity to just push through that. This this full belief in yourself, that yes, you are fucking worth it, yes, you are a vibe, yes, you can have amazing things happening in your life, like that self trust and that self belief just makes it all happen. It’s like the golden ticket,

05:44

yeah, yeah. And I know you share the analogy of, well, actually, you go ahead and share it about Gordon Ramsay and recipes when it comes to that desire that people often have when they aren’t seeing what they want in business and immediately think it must be my strategy.

06:02

Oh yeah, yeah. And I don’t want to hate on strategy Polly, because I love me some strategy. We all need strategy at the beginning, but I think you get to a certain level in business, and it all works, doesn’t it? You need an email list. You need to be marketing it. You need to be speaking to your people. But beyond that, collecting strategies like the going out of fashion and expecting someone’s strategy to work for you is like buying a recipe book and expecting to be able to cook like Gordon Ramsay, it doesn’t happen. It depends on the person who’s actually holding the pan and buying the ingredients. Yeah, and how confidently like have you ever like, when I think about the kitchen, it makes me laugh, because I think about how there’s some people, like, my husband’s one of these annoying people that like, every time we do a new sport or do anything new, he’s just really good. And I was like, how are you just really good at these things? And he’s like, I don’t know. I’m just always good at every like, new sport I try, I might, and the same in the kitchen, like he’ll just, you know, confidently toss a pancake while there’s me overthinking it measuring, like looking at the ceiling, thinking, what am I honestly, overthinking every single piece. And he just brazenly goes in and does it, and it always works. And, you know, that’s confidence, right? Like, really great self confidence, self trust, which, you know, coming back to your analogy about, you know, cooking and stuff, you know, same recipe, my approach to it is so different to him, and we get very different results. And also, it’s not just about the results, it’s about your feelings along the way. Like, quite often, what I make comes out better than his, because I like, carefully do absolutely everything the recipe says, Well, he’ll make it up as he goes. And he’s having a great time. Like, you know, he’s he’s really smelling it and feeling it and enjoying it. And how we go about doing things is just as important as the end result, right?

07:49

It is, massively it is. It’s the person behind the business that makes the biggest difference. All of the strategies can work, but it’s how you feel when you execute it that makes the biggest difference. And right now, if you’re anything like most people in this industry, you’ve probably got a whole shelf full of recipe books that you haven’t even made one recipe from, and you just keep buying them, thinking, Yeah, I’m going to be the person that does this. But actually, because of patriarchy, because of conditioning, because of trauma, being an entrepreneur, a successful one, it’s really fucking stretchy. It’s not that easy for me. Having a business and making it successful is the hardest thing I’ve ever done in my life. So it’s not just as easy as buying someone’s recipe book or someone’s strategy and being able to make like, the most incredible taste and meal that would get a Mitchell and starts just not going to happen.

08:46

I also think if we take this recipe analogy, I feel like when people are getting distracted by different strategies, really we’re looking at tactics. That’s like getting really good at making Japanese sushi and then being like, I’m not quite where I want to be with Japanese sushi. This thing’s, you know, like it’s not going out as fast or the way I wanted it to. I know what I’m going to do. I’m going to learn French cuisine instead, and it’s like a totally different set of skills and knowledge that are required. And so by not being consistent in any area, you constantly feel like you’re putting in all the hard work and you’re getting stuff that’s semi tasty and keeping you sustained, but you’re never getting to where you want to be. And so, you know you’re totally right. Every strategy can work, but the important piece is the consistency piece. And you know, in the same way they say that with weight loss, people don’t maintain it, because there is some kind of self saboteur inside quite often when it comes to these like transitional journeys that push us outside of our comfort zone and what we like to do and what we know it’s the same in business, but oh my goodness, sorry. I could talk to you about this for days and days. What has been your journey with your own big so obviously you’ve shared what happened to you this morning, slipping into a big deal identity. But can you remember a time when you weren’t so harnessed your big. Ideal identity. Like, how was that for you? Massively?

10:03

Like, until I was was in my late 30s, I had a deep rooted self belief, Polly, that I just wasn’t special enough, and that played out in every aspect of my life. Like on paper, I had it all. Like I was living in Dubai at the time, I had a nanny full time and housekeeper making good money, but deep down, I never felt good enough. So I always felt that something was going to go wrong. Basically, my therapist, NIDA, thanks. NIDA told me that the reason why I was feeling so anxious was because I didn’t feel like that I deserved the life that I had. Oh, so I had the decision right then, did I continue not feeling special enough and pass that on to my daughters, or do I actually do the inner work that would allow me to believe that I was special enough, and that nothing was off the table for me. Yeah, so I did that work, and it is the best thing I’ve ever done in my life. I genuinely started to feel worthy of love and pinch me moments. Yeah, it changed my life. And then I quit my corporate job. We moved back to the UK, and I built the most gorgeous business, basically teaching other women how, firstly, to turn the volume down on their inner critic. Because trying to do anything when you’ve got a loud inner critic is like basically impossible. It’s weeding through trickle then the second part of it was helping women to find things that actually make them feel good. And then the third thing was finding a purpose. Yes, and I did that, and it changed my life. I’ve been anxiety free since that moment, and it’s entirely because I turned the volume down on my inner critic, and I was able to step into my big deal identity, and now that’s what I help women and female founders do.

12:09

I love that. You know it because you’ve been there, and in terms of doing that work earlier on, was that predominantly by yourself, with the support of a therapist, with the support of a Coach, what was, what did that journey look like for you?

12:21

It was, it was on my own. So I never believed in self care at all. I thought it was fluffy socks and candles around a bath, which wasn’t my vibe at all. I didn’t believe in it. I didn’t do any journaling, nothing. And then I started with a 10 minute yoga practice. I’d never done yoga before, but just that moment in time for 10 minutes where I chose something for me to show myself that I mattered, changed everything, and I built on that. I tried different things, like I tried roller derby, I tried swimming in the sea. I really wanted to find what would make me feel in my big deal energy, and I did it and and right now for me, getting into my big deal energy means dancing. It means power ballads. It means swimming in the North Sea. It means hiking to beautiful views. It means travel. It means cuddles with my pets, like we all have some whole host of things that help us get in our big deal energy. And it’s as unique to your own DNA. Polly, what gets you in your big deal energy is very different to mine. But as women, we should all fucking know what it is, yeah, because, by God, we need it like when I’ve had a bad day, I know that if I want to snap out of it, I’ve got to go and get some fresh air. I’ve got to be amongst the trees. Or I know that if I’m recording a big podcast like today, I’m putting my power songs on, I’m putting my favorite dress on. These things make a difference, and I think especially in business when it’s so heavily led by what the bros are doing, what women don’t realize is that there’s so many other things that make you feel in your big deal energy, that you that you are tapping into, and it’s, it’s a tragedy that they’re not because it’s easy and it’s enjoyable.

14:15

Yes, yeah, no, I can really, really see that. And goodness, there are so many questions coming up to the surface listening to you then so in terms of supporting others, actually, that’s what I wanted to say. I wanted to talk about it through the lens of what you just shared about your daughters. Because I think, yes, there’s a noise in the industry from kind of the male perspective. And one of the reasons why the male perspective is quite unique is oftentimes because they don’t, quite frankly, carry the same kind of mental burden that many women do, who are parents, even if you’re not parents, you know, a lot of the women I’ve worked with who you know don’t have children themselves, will still be a carer of some sort, sometimes to elderly relatives or anything. Like that, and so there’s a lot that’s put on women’s shoulders that can really leave us in a state where our identity is through the lens of how we are serving others and how we are supporting others. And I know a few years ago, when a coach first said to me, you know, what do you really want? I almost burst into tears because I was so far removed from what I really wanted. I’d spent so long just in survival mode I didn’t know what I wanted. So yeah, I’m curious to know what your perspective is around big deal identity and why it’s super relevant towards mothers. And I guess for the mum, you might be listening right now thinking that all sounds really good, but I’ve got small kids running around. I can’t even fit in 10 minutes yoga like what we’re starting to claim Big Deal identity, even in a world where that feels really challenging, what would that look like?

15:47

It would look like first of all, knowing that you are worthy and that you matter. So there are a whole whole host of things that you can do that I love to call piggybacking onto your normal life that actually don’t take any extra time. So for example, when I’m in the shower, you better believe that I’m using the most beautiful, smelling, luxurious shower gel. Yes, I could easily have a best buy one that costs 20 pence, but if I want to feel like a big deal, I’m buying the 25 quid one from Harrods beauty, yeah, to make me feel good, to show me that I matter, I’m I’m putting music on while I’m showering. That makes me feel good when I’m doing the dishes again, I’ll have music on, or I’ll choose to like say to my hobby, look, I need time alone. I’m going to be out for the rest of the day, and I don’t know when I’m coming back, and it’s been willing to do those things and own the fact you do unapologetically, and not be willing to let any guilt come up, because Fucking hell, guilt is just the thief of all joy, isn’t it? When it when it comes to being a mom, it doesn’t serve any purpose in our lives unless you are a serial killer, which I don’t think any of your podcast listeners will be Polly. Hope not. We shouldn’t be feeling guilty about anything, especially not showing ourselves that we matter, because when we show ourselves that we matter, we give our children permission to do the same?

17:22

Yeah, yeah. And you know what, I really love, what you just mentioned about your husband, because I was thinking, you know, there’s a special breed of husband that’s willing to be supportive when when you say, and I don’t know when I’m coming back, but going up, it definitely all husbands, but I don’t know when I’m coming back, takes someone who’s really supportive, at least that’s what I in my experience with two very different husbands.

17:45

By the way, when I say that to Chris, he’s called Chris. He is not diagnosed, but he’s definitely on the spectrum. And even though I’ve said I’m not going to be home by any time in his head, he will decide what time I’m going to be home, and then when I get in and I’m beyond that time, you’ll be like, Oh, I thought you’d be back by seven o’clock. And I’m like, I told you I didn’t know when I was going to be back. He tries, but he’s Yeah, he’s seen me on the other side, Polly, I’ve not taken that time for myself, so that’s why, that’s what I wanted to ask, because I have been in a few kind of group self development spaces. And one of the things I’ve seen reflected by people who are on that journey of wanting to claim more for themselves, wanting to know they’re almost afraid to even begin the process of knowing what they want, for fear of is it even realistic? But I think one of the other massive things that really impacts them is, will my husband or will my children, or will my friends still like me or Love Me on the other side? I think that’s the very real fear, because obviously our safety is in those who are around us, right? You know, that’s how we evolved as humans. Is community, is our safety and and most Well, one of the most important things in our lives should be anyway, unless you’re a psychopath. So what has that looked like for you and your husband? You? So you just mentioned like he knows what it looked like on the other side, but how? Because, I mean, it sounds like there was Leanne before and Leanne afterwards. So he’s kind of been married to two different women. What was that like, that kind of transition? Was it gradual, and he was on that journey with you? Or tell me more curious to me, he knew that I had anxiety, and he knew that I felt unfulfilled, but he’s the thing Polly, I almost never let my mask slip. So my anxiety was like my dirty, guilty secret that I didn’t tell anyone. I was a massive people pleaser at the time. And then when it got to the point where my my anxiety manifested as health anxiety, when it got to the point where it was getting silly and I went for therapy, my hobby, knew that if he wasn’t on board with whatever I need. To do at the time, which was moving back to the UK from Dubai, then, I don’t know what would have happened. So it was easy for him to see that it was worth the shift. And I mean, I’m sure he thinks I’m having some kind of midlife crisis, because I am genuinely, genuinely happy a lot of the time. Yeah, and I don’t see that to be a pain in the ass or whatever, but it’s because I’m willing to believe that I deserve love and amazing things in my life, and I fucking made them happen. Polly like I didn’t grow up with privilege. I was the only mixed race child in a very northern working class town. I came from a single parent family. I lived on a council estate. And the trajectory of my life since stepping into my big deal identity, it’s just we’re doing things that I would never have had access to in my own childhood, like we’ve had some insane holidays, and I’m building my dream house using an architect I saw on TV. Like these things can happen to normal people, but you’ve got to believe that you are worthy of it. This is such an important conversation, really important, because we do have such a bias towards what we already know. It’s what keeps people in the same kind of relationships, in the same kind of job situations and the same kind of financial situations, because we do, without meaning, to continue to manifest what we are willing to tolerate, right? And what you’re sharing is this so profound and amazing, so amazing like this, work should be done at a school level across. It’s so important.

21:52

Yeah, it is. And I think especially that I love working with business owners, because trying to grow a business when you have not only your own personal head fuckery, but also the patriarchy and yeah and all that that we’ve spoke about before, like that is holding you back, like genuinely holding you back. So you have to do something if you are willing to break out of that, and growing your own business, and being an entrepreneur, it is so uncomfortable. And I was seeing this morning just to a client. I if you’re not willing to get uncomfortable, you’re probably not going to make it. As a business owner, we have to be willing to get uncomfortable to to do the stretchy things, because this isn’t easy, is it?

22:39

No, no, yeah. Like, any anything to do with visibility, being authentic, backing yourself, selling like, there are just so many elements of running a business that, yeah, you need resiliency for, and that’s where you mentioned purpose earlier. Obviously that’s so important, because that’s the thing that pulls us through right when, when everything else feels really like that’s the thing that will get you out of bed. That’s the thing that when something doesn’t go quite right, you’re like, it’s okay, because this is all part of a bigger purpose. Well, if we’re looking at our individual actions and blaming ourselves all the time, we’re just going to be going backwards. Yeah, oh my goodness.

23:17

And what I’ve seen with women is that with this head fuckery, we all we feel ashamed about what I even, no matter what level you’re at, polydite in your business, you can’t outrun the head fuckery. You can’t out succeed it, unless you deal with it, it’s going to keep coming up and up and up. And it’s almost like we want to pretend it’s not there. But everyone, when I speak to my clients about their head fuckery and the shame that it brings up, what they don’t realize is that we’re all saying the same shit to ourselves. We’re just not saying it out loud.

 23:52

Yeah, oh no, I so agree. The higher the level you’re at, the more embarrassing it can feel to admit that this is a challenge that you need support with, but it’s such an important one. Like, I this podcast that I’m now on like, the 100 and 60th episode of or similar. You know, I dawdled over launching this podcast for so long because what you were talking about imposter syndrome. Who wants to hear me? Do I want to add my voice to like, you know, the plethora of other people talking about similar things, and it was all like nothing to do with strategy. The strategy was sat there. I knew what I needed to do. I even then hired a producer to stop me overthinking, like, which bit do I buy? Like, I just tell me what to do and I’ll buy the software record the things do what you tell me to do. And actually it was, I guess that’s where strategy and mindset met, because I needed to work with the kind of I need to work on my mindset to take that action, but then having someone who just said, right, what do you help people with? Okay, that’s the name of your podcast. She just helped me make the decisions quickly. So I just moved into momentum and actually started doing the thing. But, my goodness, we can get in our own way for so long, and that’s just a podcast. That’s a tiny thing that, I mean, there’s, I don’t know, there’s so many ways it can show up. I often use the phrase assumptions. Is the killer of sales, right? Because, again, we can so often be like, Oh, but maybe that person’s too busy. Maybe that person will be offended by me approaching them.

25:09

Yeah, your inner critic will sound very believable and give you shitloads of reasons not to do the thing that would actually make the biggest difference, yeah, which is so frustrating, so frustrating. I was at automacon last year. You were there as well. We had a hug, didn’t we in dinner together. What was very interesting, but not surprising, was that, I mean, I was there with a big group of people, and every woman that came out of each of those talks with experts. A lot of men. There some women. Every woman that came out and spoke to me about the talk that they’ve been to said, drum roll. Oh my God. Everything that they’ve just said, I know I should be doing, but I’m just not doing it like this wasn’t new information that the people that went to automaton were getting. And I love automaton. I’m not hating on it. I’m going next year, see you there. But we know what to do. The gap is that we’re not fucking doing it. And that is the beautiful Yeah, that big deal. Identity work fills

26:13

Yes, yeah. Because I was going to say the next level is like, I know what they were saying, and I could have been saying it, yes, I could have been on that stage. Yes, because, again, there’s that element of trusting at some point. Yes, I deserve to be on a stage. Yes, people want to listen to me. Confidence does so much. Like confidence is, I guess, like, big delay identity, like 80% over the other like, you know, like you say, there’s very little new information. Online business world has been very similar. I mean, AI is relatively new, but even then, I mean, the majority of stuff has been said a million times over. So it’s having the kahanas, it is, or the Gus, the GUS store to bloody get out of your own way and instead of hiding under the table, get on it and fucking dance and own the room. Yeah.

27:00

So how does somebody identify? Like, if someone’s listening right now, going, am I my big deal identity? Am I not my big deal identity? Like, how would they recognize the signs that they are? Like, way off, way off course.

27:14

I think they’ll just know that they are holding back. Yeah, they might be plateauing, like, when we plateau and we’re ready for the big jump to the next level. What I see is that people self sabotage from getting to the next level, because their identity, their self concept, still sees them and beginner mode, and it hasn’t caught up with the success that they’ve had. And what can that sabotage look like? It can look like, not trusting that you know what to do next. It can look like, this is what I used to do, like grimacing, when someone tells you how amazing you are, rather than it feeling good, it’s like, it’s when you look at the outward face and stuff in your business. Can you genuinely hold your hand on your heart and say That’s fucking me and my big deal identity, yes. And if it’s not, then why the fuck isn’t it? Why isn’t everything that you’re putting out there in your business not showcasing you being in your big deal identity? Because when you do, it’s magnetic as fuck yeah. And it’s unique. It can’t be commodified. I’ve actually came up with a word for your first to hear it, Polly magnetic. You’re magnetic. You’re unique. And I think in today’s online space where people can copy you so easily, copy your copy, your copy. Copy your brand. What they cannot copy is your big deal identity, because that is unique to you. Like I said before, it’s as unique as your DNA. Yeah.

 28:51

Is there anything you wish people knew? I wish that people knew that the business that they want is on the other side of them, being able to turn the volume down on the inner critic, aka head fuckery, and stepping into their big deal identity. And it is some of the most enjoyable, invigorating work that you will ever bloody do. When I get on my calls with my clients, we are crying, we are laughing. We are hugging, like people genuinely say, Polly, this has changed my life. So many people have said that, and I have to own that, because obviously my inner critic still pipes up, and I’ve got to tell to shut up. People. See it’s magic. People say it’s the best investment they’ve made in their business.

29:40

Yeah, well, I can imagine it’s like having a lemon, and you’re going to squeeze so much more from that lemon, so much more from life when you’re not getting in your own way. And I think one of the things I’d like to reflect knowing you and knowing myself and knowing the journeys We’ve both been on is that I know there was definitely a time in my life where I just thought that’s just. To other people are that that’s not me. I’m just not that’s just not who I am. This is my personality, this is my toolkit. This is who I am. And that’s not true like having heard your journey with anxiety and knowing my own and knowing who we both show up as today, and how we both feel deeply embodied and grounded, grounded, grounded, grounded in a way that we weren’t before, that you really, you know, know it’s, I would say, from my own experience, maybe not. I don’t I’m curious know yours. I know from my experience, I would say it’s not been easy. It’s been confronting along the way and and it’s not been linear there being like peaks and troughs. But I can also say I look at myself now and I’m a very different human, human being to who I was, and that’s played a huge role in my own success and my own growth. Yeah, would you add anything to that about your own journey?

30:50

And I think that I wouldn’t be where I am to like, I got fully booked really quickly. Polly, like, back in the day, I was a coach for mums, and I decided straight away that I’m going to look like a fully booked coach straight away. So my branding was banging, my offers were banging, and I got to fully booked within eight or nine months, like with 18 clients, because I was willing to step into my big deal identity like we both know of women that are brilliant, that haven’t even had a handful of clients yet, and it’s not that they don’t know the strategy. They know the strategy, they watch the videos, but they are so uncomfortable owning their big deal identity, and they’re so fascinated by what their inner critic are saying that they just can’t move forward out of this, this plateau that they’re desperate to get out of. It doesn’t lie. The answer doesn’t lie in the strategy they are the answer, yeah. Are the answer they’ve been scrolling for. But they think that they can outsource it to someone else’s strategy.

31:56

Yeah, yeah. If you don’t believe you can achieve it, then you you’ll find all the evidence as to why not, right? Well, if you believe you can, the level of resourcefulness you have just goes through the effing roof, you’re gonna find the things, maybe not the way you expected, and you know, and maybe not in the timeline you predicted, but it will all come to you when you totally believe it’s inevitable. And I think that’s the amazing work you do with your clients. You help them believe that success is inevitable and that they fully deserve to have that success, and they get to receive that success and be in that success and embody that success, and do that in their own unique flavor, which is really, really delicious. And like I say, one of my favorite things is just about the way you deliver this amazing work. You’re unique, yeah. I mean, like, you know, you are so unique in this space, and I’m obsessed with it. Thank you so much. Leanne for everything you’ve shared today. Before we started recording, you started telling me about an amazing freebie that should be available by the time this episode is live. So please tell me more about that, because I was very excited to hear about it, and I’m sure my listeners

will be too. I am giddy about this free thang. It’s taken a while to birth because it’s detailed. It’s called the Big Deal CEO scorecard. And essentially, you take this quiz. You are asked 25 questions and scored against five pillars to give you an outcome, to tell you how close or how far you are from being in your big deal CEO identity, which is what we want, isn’t it’s what we’ve talked about. There’s so much more to being successful than just having the strategy, like, let’s not forget, success is 20% strategy and 80% mindset. So in this scorecard, we go very deep on that other 80% it is one, one more chef’s kiss.

33:55

Amazing, amazing. Well, the link to that will be in the show notes and links to, well, all the other ways to find Leanne, her social media and her website. Is there anything else you’d like to share with my listeners before we wrap up?

34:08

Polly, I just love you, Polly. I don’t know if we’ve even mentioned that Polly is my mentor. She’s been my mentor officially since January, but unofficially since, I think we met in real life at Atomicon 2024 is that right? Polly, yeah, my unofficial mentor, and when it comes to strategy, Polly’s your woman. Come to Me for the identity work, come to Polly for the strategy, and you will have the business that is straight off your vision board, and you deserve it, darling all our listeners here, if I can do it, you can fucking do it.

34:48

Oh, yes, yes, yes, please me and Leanne new package deal. Your time, silly and thank you for your really kind words I receive. Those in my heart, it’s the truth, darling, it’s the truth. Thank you, Polly, see you soon.

35:07

Thank you so much for tuning in today’s conversation with the wonderful Leanne Sia. Her work is such a powerful reminder that strategy can only take you so far. Who you’re being in your business is everything. If today’s episode resonated, please share it with a friend or leave a review. It genuinely means the world to me and my guests. And of course, don’t forget Leanne’s incredible score up card, which I have already taken myself, and it really is phenomenal and the value and the insights that it delivers. So do check it out. The link is in the show notes, and if you would like to join me on the show, I am opening up guest inquiries for 2026 just email me hello@polylavello.com with a little bit about you and what you’d love to talk about until next time. Here’s to stepping into your big deal identity and making more money without working more You. You.