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Welcome to Make More Money without Selling Your Soul with me Polly Lavarello, evergreen marketing expert. This podcast is for you if you are an online entrepreneur who is looking to simplify their business to scale.  On this podcast you can expect to hear regular talk about wealth, about selling and about wellbeing. Because I believe these three core fundamental things are pivotal to your growth moving forward.

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Hello, and welcome to make more money without selling your soul with myself Polly Lavarello, evergreen marketing expert and cushy business pioneer.

And today we are talking about how to know if you are making enough effort with your list building efforts. That wasn’t the dirtiest way of saying it was it? But essentially how to measure are you dedicating enough time and energy in your marketing to growing your list? Do you want to know how I can tell if somebody’s doing this enough? Well, there are three sneaky signs. If you are not prioritizing list building as much as you should be. Because let’s face it, a lot of us can get a little impatient we can be like, I know I can be growing my list. But I could also be making invitations to my program, I could be talking about my offer all the time. And let’s face it, that feels way more proactive when it comes to generating sales, there is more of an immediate benefit. On the other side. However, the challenge is that is the short-term way of looking at what is required to make sales. So the three things that I see happening for people who aren’t giving enough attention to this building are these three things. One, they’re complaining about not generating enough sales. They’ve got an okay amount of sales, the people who work with them, love them, they may have been called a best kept secret in the past, they may have been called. I don’t know you’re the secret weapon or whatever, like people adore them. They don’t really have issues getting the odd referral because what they do is good. However, one thing they know is not working for them is they are not getting those consistent inquiries. And of course, occasionally, they may question Is it because I don’t have that certification? Is it because my website’s not quite shiny enough? Is it because my messaging needs refining? And oftentimes, it’s not necessarily any of those things? In fact, yes, I do have an episode on this theme alone, I think I think the episode is called. Is it an eyeballs issue or an author issue? This is you. After this episode, go and listen to my episode, where I talk to how to recognize whether you have an eyeballs issue or an offer issue. Okay. But that’s one way it can present. It can present me thinking, No, I’m not getting enough sales, what is going wrong, which can lead to a kind of spiral, where you’re kind of like I say, looking at all the things and thinking where is the weak where’s the weakness in, in my business setup, that’s resulting in fewer sales than I’d like. And a lot of the time, it’s very simple. The other thing, the other thing that’s symptomatic of somebody who is not list building enough, is more offers new offers all the time, though, they feel the only way to continue making sales is to keep on making offers to the same people time and time again. And yes, that’s often down to the fact that they are guilty of assuming the reason why they’re not making enough sales is because their offer is boring now more often is a reflection of themselves. And the fact that they have now delivered that program and it no longer is giving them that dopamine hit of its newness and freshness.

So they probably aren’t energetically getting behind it as much as they did before. Or they’re just not as motivated to deliver it again. But that will often look like oh, I need to create a new offer. And very often, if they’re not selling their program the way they desire to or their one to one the way they’re designed to. Their assumption is I just need to lower my prices. I’m just obviously too expensive for the people in my world. Nobody knew who comes into it would want to pay these prices either because look at the evidence in front of me. I need to lower my prices. So some Tip number one, not enough sales, symptom number two, unnecessarily lowering their prices, and in doing so, often probably attracting poor fit clients who aren’t a great fit, and therefore probably aren’t getting as good results as they could do you because you’re no longer charging adequately for your services. And the third thing that makes me know, you’re not list building enough, is I will get a whole bunch of stories like, oh, well, the people in my following, they won’t invest in things like that. They’re not aware enough of what it is that I’m doing, they’re not conscious enough of what it is that I’m doing. So I think I need to learn my process, or I think I need to pivot or I think I need to lean into that other random skill set of mine, rather than keep on building on my current brand or authority, because then I can make more sales. Hey, I know I know how to make sourdough. So I think I’m going to create a mini course on how to bake sourdough bread. Ah, darlings, darlings, darlings. Let me tell you something really simple about making consistent sales, and about how to ensure that you have a constant flow of consistent sales. And it is this simple. This simple, I can literally tell you, in one sentence, what you need to know, to turn this around and totally reframe your relationship with your lack of consistent sales. And where you’ve got a really good offer already, particularly where it’s validated, right, you know, like, yes, if it’s not validated, yes, there’s a risk, it’s the offer. But where you know, people have previously bought your one to one package, or where you know, people have previously bought your program. More often than not, it’s not a messaging problem. It’s not a landing page problem. It’s not a website problem. It’s a numbers problem. It’s an eyeballs problem, okay.

And so what you need to be doing is list building more, you need to be growing your following. And when I say it’s a numbers game, what I’m alluding to, is that when it comes to cold traffic, so let’s say you were running ads and 100 people landed on your landing page on your sales page, it wouldn’t be unusual for only 1% to convert a 1% conversion rate is entirely normal. If it’s warm traffic, let’s say that you’ve warmed up Viral Launch, then those statistics can improve to three to 5%. If it’s like a challenge, maybe I have seen historically, for those who are kind of well versed in their program and have got, you know, great, great stats behind them to convert all the way up to 10% of that challenge. But generally speaking, if someone is on your mailing list, or in, I wouldn’t even say in your following if someone is on your mailing list, it’s not unusual for one in 100, to convert to a client. So now, when you look at your mailing list, and you consider the number of clients you’ve already had, what’s the percentage who’ve already converted? I know that’s always always an eye opener for me. Whenever I look at my mailing list, I look at the number of who’ve converted already I’m like holy moly, I ever since that’s just a lovely feeling, a lovely feeling and an invitation to do what we’re about to do, which is to be growing my list as I go off on honeymoon in August, one of the things we are really proactive with in both December where I like to have some downtime and August when I like to have some downtime is too because I won’t be taking sales calls. During that time. The emphasis is fully on list building, it’s fully on growing my list so that I’ve got lots of wonderful new people in my world to nurture on the other side when they’re in there. So, you know, I obviously kind of have named this. Well, you know, I’ve promoted this in the last podcast is kind of like why you need to be list building right now. But ultimately, you always need to be list building. But I also want to say there should never ever, ever be a period in your business, where you’re not list building where you’re not growing your list. And if you’re having a quieter period, do not see that as a reason to be freaking out and focusing on creating loads of new offers.

Oftentimes, it’s a great time to be growing your following growing your list, particularly your list, you know, growing your following should always be through the lens of growing your list with that following. So let’s quickly talk about how you can do that because you might be like great, Paulie, that sounds wonderful. I need to grow my list. What do I do to actually grow my list? So here’s a few little tips. So here are a few effective ways to grow your list. Create a freebie. Does that freebie need to do a lot of things? No. I like it to do one thing and to do it really effectively. I like it to take less than 10 minutes to consume. I like it to either be a kind of ebook guide workbook roll up, you know something that’s in a PDF, or a very, very short under 40 minutes on Demand training one or the other both work sensationally. In the summer if people are out and about a bit more sometimes a private podcast can work nicely as can that PDF. And I kind of thing, one of the things that we’re starting to do as a business is we’re combining our free guide alongside an on demand training so that though you get to choose, you get to choose, like one way or the other, you’re going to get the information, it’s up to you to decide whether you prefer listening to my dulcet tones and looking at my face, or whether you want to just read it. It’s all there. If you read it and go, oh, I want a bit more context. You can go back to the training, it’s there, it’s yours. It’s theirs, it’s yours to have. And

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if you’re interested, by the way, if you’re thinking, This sounds like a decent funnel, then just go check out the link in bio, I’ve updated it by the way. So if you’ve ever clicked on that same link with Evergreen on the end and thought I’ve already been through that funnel, no, no, no, no, my friend. I’ve just updated it and it’s bangin if I say so myself. So go check it out. But you want to have a freebie and yes, go check out mine and see how amazing it is and see how you get to apply that to your own. If you really like it. You know what I’m going to do a little podcast listener special. If you really like it, I will give you the Canva template I used to build it. That’s usually something I only share so far. I’ve only shared that with my one to one clients, but you might let dear listener, if you’d like to have access to it, I want to make this really, really easy for you. So head on down into my DMs I’ll see about where to go. Go to my DMs go find me on Instagram. Forward slash poly level Rollo is how you’ll find me and then go into my DMs and say Hey, Paul template, please. And we’ll get you sorted. What I am going to do actually is use the word template in my DMs so that if I’m on holiday or not responding, my little mini chat bot can take care of you. Okay, that was more complicated than it needed to be. You can tell I’m ad libbing here. But yeah, I just wanted you to have it. I want to make this impossible for you to not do because it’s going to make all the difference. So have a really frickin bangin freebie, please, followed by that. Use something like many chat as I’m about to demonstrate for you. Should you DM me the Word template, you will see many chat in action and see how much the bot bot will help you. That sounds a bit strange. Don’t worry with a bot, it’s not going to send you off in some awful long, automated, impersonal sequence. It’s literally just going to deliver you the template. So there will be no like, if anything, any conversation continues.

From there. That will be me being nosy poking my nose and saying how did you get along? Did you like it? So if you get that question for me, please No, it’s me taking time out my holidays to see how you’re doing and get back to me because I don’t like I like many chat for delivery. I don’t like it for any of the other stuff. It does. Thank you very much. So what can you do with this freebie, when you’ve created it, you can use many chat, you can promote it in your stories. You could even do a little kind of Billboard esque type ad that you insert in your stories over the summer, reminding people of the amazingness of your freebie and how they can again either mini chat your word or go to a certain link to download it. You can be guesting on people’s podcasts, and having that freebie as a way for people to action, what you’ve talked about on the podcast, you know, do think about how the to connect. Because if it’s unrelated people aren’t gonna be like, oh, I need that, you know. So think about that. And what else run ads to it. Of course, that’s what we’re about to do. Again, if you want to see that in action, you’re going to see it soon. Hopefully, if my targeting is any good to you, we’ll be seeing an ad near you very soon. With my lead magnet, so there’s lots of good stuff coming from us. There’s a way for you if you wish to to get a template from me to make creating this ebook, super duper easy, using what I must say is a fabulous format. So if you want it DME the Word template, and yeah, finally, if you want to actually just go road test, the ebook that I’ve just created and added a training to all you need to do is click the link in the show notes. And that’s pretty much it. There’s also a link to my Instagram, by the way on that same funnel. So if you went there and you were thinking, Oh, what’s the easy way to find Polly’s account, you can simply sign up to my freebie and there’s a delicious little link on the bottom of the About Me page with my Instagram account so I literally could not be making it easier for you my friend. And there we have it. I hope you found this episode helpful. I hope your list building I hope you’re making all the money having all the fun creating all the sales know that this simple little funnel can make a world of difference for your sales results. And yes, it is worth slowing down to speed up. Now rather than creating 30 reels for the month of August. I would encourage you to create less than that two thirds of that tour. Dedicate that same time to creating a fabulous lead magnet so that you can be inviting people into that with your other 20 reels to see your list big bulging for are a bountiful September, would you say Oh, I did that. Alright, so next week I’m going to be back. I’m just going to check my notes to see what I’m back with. I’m going to be back talking about what your kitchen has to do with your business. That’s a bit of a random one, isn’t it? What was I thinking when I wrote that down? Well, you’re gonna find out next week. I’ll see you then.