How do you hire an Facebooks Ads Manager or Ads Agency who can bring you those awesome results you hear others raving about? 💰💰💰

Because it’s intimidating hiring someone in an area you know little about.

I get those same jitters anytime I stand in front of a mechanic.

On the surface I’m doing lots of quizzical looks and enthusiastic nodding.

Below the surface, I’m making silent prayers that I can trust the dude – as well as a mental list of things I should google when I get home – to understand what the F he or she has suggested.

So, let me break it down for you.

Because hiring an ads manager or an ads agency doesn’t need to be complicated.

And it shouldn’t be a gamble.

First off.

Are YOU ready to hire a FB Ads Manager?

• Are you clear on your ideal client?
• Are you clear on the problem you/your service/product solves?
• Do you have an offer which is selling already?
• Do you have clear goals? (ie to build your list, launch a product or sell an online course)
• Do you have content which is already doing well – and would do better if it reached more people?
• Do you have approx £1k ad budget to spend (excluding Fb Ad management fee)? Ticked all the boxes?

What questions should you ask before hiring a FB Ads Agency?

💰 Have you worked on a campaign like this before?
⚠️ If it’s not a yes, look for somebody who has.

💰 Is it your area of expertise?
⚠️ If it’s not a yes, look for someone who is.

💰 What results can I expect?
⚠️ If it sounds too good to be true – run away! Ads are a testing process – which he/she should confidently explain to you – as well as the benchmarks they work by.

💰 What do you do if my ads aren’t working?
⚠️ Again, there is no hard fast winning formula for Facebook ads – which means they need regular tracking and tweaking. What is their process?

💰 How regularly can I expect to communicate with you?
⚠️ It’s important that you understand how your ads are doing, and have a regular opportunity to discuss strategy. We report to our clients weekly – as well as a slack channel for regular comms which are important when you’re in launch mode!

💰 Do I have access to my ads?
⚠️ Your ads should be created in your own ad account – which you keep access to throughout.

💰 What type of budget do I need?
⚠️ If it’s crazy high – run away! Most ads managers should be able to get you good results with a budget as small as 1k per month.

💰 Is there a limit on how many ads I can run?
⚠️There shouldn’t be a limit, if anything it’s the opposite. The more to test with, the better!

💰 Do you require a minimum commitment?
⚠️ This differs for all ad agencies. 3 months minimum is the norm.

How much does it cost?

💰 Per campaign

Testing the waters? Some Ads Agencies will charge you per campaign. This works well if you have a low budget and an offer you’re confident will fly.

⚠️ It can get expensive if you decide to change direction with your offer.

💰 Per launch

Some Ad Agencies will work with you per launch. Often there is a minimum base free + % of ad spend. These work best with an offer you have already tested.

⚠️ It can be an expensive experiment if your offer hasn’t been tested.

💰 Results based

This one is rare – but FB Ads Managers cutting their teeth for the first time – or in niches like Real Estate – will work on % of leads or a price per lead.

💰 Monthly retainer

For any business with an evergreen offer, regular launches, or serious about building their list. Facebook Ads are better as a long term investment – so, it’s the most common option that Facebook Ads managers/agencies offer.

To summarise

Facebook Ads can be the best tool in your marketing toolbox. But it’s important you make sure that

• You have the necessary marketing assets and offer/s ready.
• You find someone who specialises in your niche.
• You have a good understanding of their process and realistic expectations.
• You are committed to your success.

Have you found the ONE?

• Have they got a proven track record? Do they have testimonials or case studies to share?
  (Don’t be afraid to ask.)
• Are you part of their niche market?
  FB Ads aren’t a one size fits all. If you’re a coach, look for a FB Ads Agency who works with coaches. If you sell physical products – look for someone who works in e-comm. Or specifically – small independent brands. There are FB Ads managers for every niche – so don’t be shy to look for somebody with expertise in your area.
• Are FB Ads their main focus?
  Make sure you hire someone who treat FB ads as an expertise, not a hobby.

It’s valuable to have an ad manager who can look at your funnel and offer and give feedback on how to get everything working optimally.

Limited Time Offer

If you’ve got an offer, a funnel – and want to get ads up and running ASAP without the ongoing commitment of having an agency retainer to pay. Message me to learn more about my VIP days where I

• Audit your offer
• Audit your funnel
• Audit any existing ad data
• Share validated ad graphic templates
• Create copy for your ad funnel
• Set your ads up with an agreed ad budget
• Leave you with all the tools you need to run them successfully

Due to the intensity of the work, I only offer two per month and there is often a waitlist. DM me VIP DAY to learn more.