Your health expertise is exceptional. Your sales system should be too.

Your health expertise is exceptional.
Your sales system should be too.

Home of the Everyday Sales Accelerator

Home of the
Everyday Sales Accelerator

1,000+ practitioners supported since 2020  ·  £5.2M+ in client sales

A simple, ethical sales system for established health practitioners who are ready for consistent premium clients, and a business with room to breathe.

Explore the Accelerator

BBC Radio  ·  Startups Magazine  ·  The Successful Founder

As featured on

Michaela Thomas · ADHD Psychologist

Robyn Puglia · Autoimmunity Expert

Chloe Manlay · Skin + Hormone Specialist

“You help me tweak and change the right things, not all the things, in a way that doesn't overwhelm me.”

“If you want to reduce the strain of running a busy practice… Polly Lavarello is your woman.”

“3 months in and I have already made my investment back (and some) on working with Polly.”

It isn't a talent problem.

You're brilliant at what you do. Your clients get real results, and most of them found you through referrals and a reputation you've spent years earning.

But sales still feel inconsistent. A full month, then a quiet one. A launch that works, followed by three weeks of recovery. A lead magnet that brings in curious people rather than committed ones.

That isn't because your work isn't valuable. It's because there's no system between “someone found me” and “someone paid me”.

You don't need louder marketing. You need clearer positioning, one offer you're known for, and a client journey that does the selling before anyone books a call.

Get clear. Get clients. Get cushy.

Your Edge

Your Offer

Your Client Journey

Your Everyday Sales System

The Everyday Sales Accelerator

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Over 90 days, we build the four pieces every practitioner business needs, connected so each one feeds the next. Then three more months of support from me and my resident ads and copy experts while you put it to work. The resources are yours for life.

And if you do the work and the system hasn't paid for itself,
we keep working with you until it has.

Consistent, predictable sales that don't depend on your next launch.

The path from “just found you” to “ready to invest”, without chasing or convincing.

One signature programme, priced to reflect what it's worth.

Positioning that makes you the obvious choice, not just another option.

See how the Accelerator works

Cushy isn't lazy. It's designed.

The Cushy philosophy

Somewhere along the way, the online business world decided that success has to hurt. Early alarms, launch after launch, being “on” every hour you're awake.

I don't buy it. A cushy business is one built so your best work has room to breathe: predictable revenue, white space in your calendar, and clients who arrive already sure they want to work with you.

It still takes work. Just the right work, done once and done properly. That's the difference between pushy and cushy.

Hi, I'm Polly.

Your guide

Before I worked with wellness practitioners, I ran a performance marketing agency, generating millions in revenue for multi-six and seven-figure brands. I know the difference between strategies that sound good on a podcast and strategies that put money in your bank account.

I built this business as a single parent with no safety net. I've done the complicated multi-offer chaos and the simple one-system approach, and I can tell you from experience: simple wins.

Now I help therapists, psychologists, nutritionists and coaches build businesses that match the calibre of their work. My job is to show you the three things to change instead of the thirty.

More about Polly

Practitioners like you, with results like these.

Client results

See all client results

ADHD Psychologist

Her programme Burn Bright has returned 10x her investment in revenue since launching in October 2022.

Michaela Thomas

Health with Holland

From a £250k year to £500k in six months.

Rebecca Holland

Fertility + Miscarriage Nutritionist

Doubled her revenue, working half the hours.

Alison Hall

Burnout Coach

First launch of the Me First Method: £6k revenue on £1.5k ad spend, at £2.60 per lead.

Jo Hooper

IBS Hypnotherapist

Has run her group programme without a break for four years.

Helen Brooks

Trauma Coach

In 90 days: 16 clients enrolled, around £37k in revenue, and her list grown from 1,350 to 3,000+.

Claire

Two ways to start building your cushy business.

Want a taste first?

Ready to build the full system?

Free · 3-day programme

The Everyday Sales Accelerator

Three Days to Cushy: one short video for each piece of the method, your edge, your offer and your client journey, with one exercise each so you finish with something built, not just something watched.

Ninety days to build your edge, your offer, your client journey and the everyday sales system that ties them together, with me and a small group of practitioners who get it.

Start Three Days to CushyExplore the Accelerator

Make More Money Without Selling Your Soul

Prefer to listen?

Sustainable marketing, personal brand and the realities of building a business as a human being, not a content machine.

Listen on Apple PodcastsListen on Spotify

Take my free
3-day series,
Three Days to Cushy

How you sell is personal, so it makes sense to see how I work before you go any further. In Three Days to Cushy you’ll get three short videos, each with a 15-minute action step, that give you a taste of how I help practitioners sell every day. All for free.

Join for free

See if it feels like the right fit…

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